1 Bridging the Digital and Physical Divide – Mobile, Beacons & OOH Slides prepared for Webinar sponsored by Gimbal Oct. 6, 2015 Dr. Phil Hendrix Founder and Director, immr Slides prepared for webinar presented with Ray Rotolo, SVP of OOH Strategies, Gimbal www.immr.org 1 (770) 612-1488 [email protected] | @phil_hendrix URL: www.immr.org/mobile-beacons-ooh-webinar.pdf View Webinar Download Whitepaper Related immr reports
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Source: Watch this Space – How Mobile and Beacons Are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners, immr (whitepaper sponsored by Gimbal) 2
Key Findings
Tremendous Synergies
Largely Untapped
Win-Win-Win for Advertisers, Developers & OOH*
Cautions, Considerations and Recommendations *and consumers
Sources: Location: The Epicenter of Mobile Innovation; How SoLoMo is Empowering Consumers and Transforming Shopping; Tuning into Consumers’ Digital Signals 7
Sources: Raising the Bar – How Leading Companies are Leveraging Mobile and PEERSM Strategies to Boost Customer Loyalty; Engaging Connected Consumers - A Playbook for Restaurants 8
Sources: Partnering Smarter - How Savvy Retailers and Brands Can Win with Digital Offers and Attribution at Point-of-Sale; The Shift to Data-driven, Customer-centric Advertising 14
BEACONS ENRICH, ENABLE & ADD VALUE TO MOBILE + OOH UX
Source: Watch this Space – How Mobile and Beacons Are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners (whitepaper sponsored by Gimbal) 16
LEVERAGING MOHBE (MOBILE & OOH ENABLED BY BEACONS)
Source: Where Beacons Are Making a Difference (forthcoming); Watch this Space – How Mobile and Beacons Are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners (whitepaper sponsored by Gimbal) 17
Dr. Phil Hendrix is the founder and managing director of immr, an industry analyst, and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Much of Phil's work is at the intersection of mobile, location, proximity,
shopping, and M-commerce.
As an analyst, Phil focuses on mobile strategy and innovation for companies across industries. He is a regular contributor at leading industry conferences, including GigaOm’s Mobilize, Structure:Data, Street Fight (hyperlocal), ad:tech, iMedia Summit, Social-Loco, the World Summit Awards (Abu Dhabi), and others. His current work focuses on beacons and proximity strategies across verticals. Phil’s most recent report is Watch this Space – How Mobile and Beacons Are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners. This and other reports on mobile, location, and
related topics can be downloaded at immr.
As a consultant and advisor, Phil has led significant engagements with startups and Fortune 100 clients in mobile, consumer electronics, and related categories, including financial services, transportation, insurance and others. He works closely with senior management and project teams on key issues, including market sizing, segmentation, positioning, and branding as well as innovation, user experience, and customer retention. Over the course of his career, Phil has helped clients conceive and successfully launch dozens of new products, services and businesses.
Before founding immr, Phil was a partner with DiamondCluster (strategy and technology consultancy, now part of PwC), founder and head of IMS (Integrated Measurement Systems), and a principal with Mercer Management Consulting (now Oliver Wyman). He has held faculty positions at Emory University and the University of Michigan, where he taught courses in marketing, research, and buyer behavior for MBAs and executives. While at Michigan Dr. Hendrix also held a joint appointment as a research scientist in the Survey Research Center, Institute for Social Research.
Additional immr perspectives and reports prepared by Dr. Hendrix are available at immr and
Connecting Advertisers and Consumers via Mobile and Out-of-Home Proximity-based mobile engagement is rapidly transforming the way in which Out-of-Home (OOH) Media players utilize, evaluate and monetize their assets. Progressive players are rapidly integrating Bluetooth Low Energy (BLE) beacons into their media infrastructure to revitalize their industry with smart, attributable campaigns metrics in the physical world.
YOU WILL LEARN: In this webinar we will discuss the current pain points in traditional Out-of-Home and illustrate the opportunity in transitioning to a Mobile Out-of-Home strategy. In particular, we will explain why leading brands and advertisers should be taking notice to proximity-driven Mobile OOH campaigns when planning their media buys by leveraging beacon-enabled OOH assets and mobile application audiences.
SPEAKERS: Dr. Phil Hendrix Managing Director, immr