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Bridging Strategy to Execution through a Stakeholder Lens
Strategy and Execution• Challenge today moving the Organization to the mobile
economy, optimizing the global millennial workforce and customer base, and competing with the new entrants into existing industries
• Challenge for IT Executives and Project Managers is to move quickly to implement the strategies to mobile technology changes, with legacy applications, all with an aging work force.
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Learning Objectives• Stakeholder’s Lens
• Defining Business Strategy that is consumable by Execution teams:
• Value Streams • Capability Models• SWOT Analysis
• Execution Frameworks -- Bridging the Chasm– Agile/SAFe execution teams Use of the Strategy Map– TOGAF
• Bridging Strategy to Execution
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Acknowledgements• BIZBOK® 4.5 and Business Architecture Body of Knowledge are
trademarks owned by the Business Architecture Guild www.businessarchitectureguild.org
• TOGAF ® is a trademark of The Open Group www.opengroup.org
• Scaled Agile ®, Inc. www.scaledagileframework.com
• Leffingwell, Dean. Agile Software Requirements: Lean Requirements Practices for Teams, Programs, and the Enterprise. Addison-Wesley, 2011.
• Porter, Michael. The Competitive Advantage: Creating & Sustaining Superior Performance. (New York: Free Press, 1985).
– Series of system defined deployable process steps – Provides continuous flow of value to business – Compelling, longer-term initiatives to differentiate business from
competitors ( Mission statements).
• Business Epics– Economic drivers of the program portfolio– Analyzed prior to implementation commitment– Prioritized by value to business
• Product Manager– Features – Benefits– Priorities
• Architecture Team Members– Application Architect– Data Architect– IT Architect
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Business Vision
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SWOT AnalysisStrengths Weakness- Best Software engineers in the industry! - Difficulties finding qualifed FTE - A nimble organization - No System Support team in place- Adopting SAFe - Lower share of Market- Co-located- Great strategy!
Opportunities Threats- Transform the online social experiences - Amazon has clear market dominance- Faster Content translation to Accelerate global expansion
4. Create Market List (Level) 45. Select Campaign List1.1 Feature – As a Marketing Analysis, I need a list of markets for our services to understand the best product offerings for this segment5. Define Target Attributes1.2 Feature – As a Marketing Analysis I need to define Customer Segments in the markets most likely to purchase our services5. Create Target List1.3 Feature – As a Marketing Analysis I need to Prepare a Customer Campaign to meet marketing goals.
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Stakeholder Exercise:What architecture documentation is the Stakeholder’s primary focus?
How do you present the material for their consumption? – Capability Model – Level 3, 4, or 5?
What’s their viewpoint? – Business Architecture, Application Architecture, Data
Architecture, IT Architecture
How does your communication and orientation of the work change?