Are you getting the most strategic value out of your corporate relationships? Bridges To Innovation ™ is a set of services, workshops and methodologies that empower executives of global corporations to bridge with strategic customers and partners to identify growth and innovation opportunities from corporate relationships. It provides methods to bridge together the assets of each corporation to create breakthrough strategic value using a holistic relationship approach called Corporate Balance of Trade ™ . Although trade “balance” is not essential, two elements are important to Bridges to Innovation ™ : 1) A holistic view of all corporate interactions with the partnering company – looking beyond the silos of sales, procurement, alliances, channels & R&D. 2) A two-way relationship that leverages the strategic assets and capabilities of both companies to generate growth and/or create breakthrough strategic value. Our research indicates that the average Global 1000 corporation participates in 72 industries*. Some corporations have hundreds of industries and brands. Your company may be buying and selling to the same company and not know it! Benefits: • Generate New Revenue Streams • Develop Innovative Offerings for Strategic Advantage • Assess Corporate Balance of Trade ™ • Approach corporate-to-corporate relationships more strategically and holistically • Enable more effective corporate-to-corporate meetings; use executive time wisely Strategies for Exponential Growth with Business Customers and Partners Services Brief Bridges TO Innovation TM Market Vendor Product Strategic Vendors R&D Partners Strategic Business Customer Market Partners Product-Centric Options e.g. Design Collaboration, Co-Build, Competency Exchanges… Partner-Centric Options e.g. Resell, Affiliate… Vendor-Centric Options e.g. Procurement Networks, Capacity Sharing… Customer-Centric Options e.g. Reciprocate, Bounded Exclusives… Your Company: Exponential Growth Customer 228 Hamilton Avenue, Suite 300 Palo Alto, CA 94301 Office: 650-331-7378 Fax: 650-331-7379 [email protected]www.bridgestoinnovation.com Fig. 1: Bridges to Innovation™ uncovers growth opportunities by taking a holistic approach to corporate relationships
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Bridges Strategies for Exponential Growth with TO Innovation TM … · 2014. 12. 19. · Strategies for Exponential Growth with Business Customers and Partners Services Brief Bridges
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Are you getting the most strategic value out of your corporate relationships?
Bridges To Innovation™ is a set of services, workshops and methodologies that
empower executives of global corporations to bridge with strategic customers and partners to identify growth and innovation
opportunities from corporate relationships.
It provides methods to bridge together the assets of each corporation to create breakthrough strategic value using a holistic
relationship approach called Corporate Balance of Trade™. Although trade “balance” is not essential, two elements are
important to Bridges to Innovation™:
1) A holistic view of all corporate interactions with the partnering company – looking beyond the silos of sales,
procurement, alliances, channels & R&D.
2) A two-way relationship that leverages
the strategic assets and capabilities of
both companies to generate growth
and/or create breakthrough strategic
value.
Our research indicates that the average Global
1000 corporation participates in 72 industries*.
Some corporations have hundreds of industries
and brands. Your company may be buying and
selling to the same company and not know it!
Benefits:
• Generate New Revenue Streams
• Develop Innovative Offerings for Strategic Advantage
• Assess Corporate Balance of Trade™
• Approach corporate-to-corporate relationships more strategically and holistically
• Enable more effective corporate-to-corporate meetings; use executive time wisely
Strategies for Exponential Growth with Business Customers and PartnersServices Brief