Bridge Capability - Overview Deck

Fast Tracking Your Career in

Healthcare Industry

HEALTHCARE IS A SUNSHINE INDUSTRY IN INDIA …

Healthcare sector have been rising at an impressive 17 per cent CAGR over the period

2005-15

Total industry size is expected to USD280 billion by 2020

India bags ~ 40% of the FDA approvals leading to strong growth in the manufacturing

of pharmaceuticals and devices in India.

India is ranked among the top 3 pharmaceutical markets in the world.

Source: Equentis Research, 2014

Leading to increase in the

demand of jobs in this

sector !!!

Manufacturing

QA & QC

Sales &

Marketing

Scribing

Medical

Transcription

Analytics/

Consulting

EXISTING EMERGING

BUT THEN THE EXISTING JOBS REQUIRED DIFFERENT SKILLS

AND THERE ARE NEW JOBS ON HORIZON

Clinical

Research

Market

Research

Remote

Patient Care

Bridge Capability point of view

ALSO TECHNOLOGY IS PLAYING AN IMPORTANT

ROLE IN CHANGING THE WAY WORK WAS DONE

BEFORE…

1. Medical Representatives use tools like iPad and smartphones to showcase the

product and benefits to Doctors

2. Analytics is used to provide insights to sales and marketing executives based on

which they can better target doctors and markets

3. Robotics is entering into different aspects of patient care

4. Cognitive analytics is being used in healthcare to do cancer research, genetic

research and becoming an intelligent “Medical Assitant”

5. Many hospitals are trying out with remote care.

Leading to change in the profiles of the job

and need for new knowledge….

SO WHAT ARE THE TYPICAL RESPONSIBILITIES AND

SALARIES…

1. Medical representatives are the key link between pharmaceutical or medical

equipment companies and healthcare professionals

2. Identify and meet potential customers including doctors, hospital staff and other

medical professionals and facilities

3. Promote and educate about various product offerings

4. Develop and manage assigned territory with the goal of maximizing sales

5. Manage and develop top customers through regular interactions and provide

feedback from customers to the company

6. Maintain records and achieve sales targets

7. As marketing executives you would be involved in brand management, brand

communication and leading marketing activities.*

Sales & Marketing Executives

Source: Naukri.com , Glassdoor

Salaries : 2,50,000 to 4,50,000

* Marketing executives get higher salaries but generally you get these profiles only after 2-3 years of

experience

CONTD.. KPO… CLINICAL RESEARCH

1. Follows drug safety case guidelines and processes.

2. Performs duplicate checks and initial case booking.

3. Completes timely and accurate data entry capture of individual case safety reports.

4. Participates in ongoing review of cases processed for accuracy and overall

consistency.

5. Codes reported terms into standard terms using MedDRA

Pharmacovigilance Officer/Associate

Source: Naukri.com , Salary figures are based on sampling of various profiles and experience level

requirements. 10 samples were looked at. This may change depending on organization requirements.

Salaries : 2,00,000 to 4,50,000

1. Perform data management activities on the assigned project in a timely and efficient

manner

2. Generate queries to clarify and improve the quality of the data

3. Test and execute validation procedures

Clinical Data Management Associate

Salaries : 2,25,000 to 4,25,000

These are only few of the responsibilities. It may change depending upon the experience, calibre and

the organization requirements.

ANALYTICS AND CONSULTING..

1. Develop and execute on project and analysis plans under the guidance of Project

Manager.

2. Interact with and advise consultants / clients to formalize data sources, understand

data, acquire and use relevant business knowledge

3. Develop analytics path to align with overall project objective

4. Validate analysis & process with consultants / clients

5. Analyze, develop recommendations, and conduct so-what analysis

6. Ability to make presentations

7. Manage large data sets; apply basic statistical techniques to understand data

Analyst/Research Associate/Associate

These are only few of the responsibilities. It may change depending upon the experience, calibre and

the organization requirements.

Source: Naukri.com , Salary figures are based on sampling of various profiles and experience level

requirements. 10 samples were looked at. This may change depending on organization requirements.

Huge Variation in salary with starting Rs 2,50,000

KNOWLEDGE

To develop professionals with Industry

Relevant

SKILL

&

Skill Development Program (SDP)

Where we are partnering with

Academia to Bridge

Campus to Industry Gap

What is BRIDGE SDP

&

How Is It Going To Help You ?

BRIDGE SDP HAS CAPABILITIES TO PROVIDE

BATTERY OF COURSES ACROSS FOCUS AREAS

Sales and

Marketing

Analytics & Competitive

Intelligence

Technology In Healthcare

Pharmacovigilance

Clinical Data

Management

KPO Analytics Sales

In addition to the above we have recently run a course on

Student Enablement Series focussing on enabling

students to start their own Start-ups.

IN ADDITION WE HAVE SPECIFIC COURSES TO BUILD SOFT

SKILLS OF THE FUTURE PROFESSIONALS

1. Building effective presentation

2. Build Relationships

3. Barriers to Effective Communication

4. Effective Interview skills

5. Conflict Management

6. Effective Body Language

AND MANY MORE …..

Depending on the need of

the institute we can even

mix the courses…

THE COACHING WOULD BE DONE THROUGH A

COMBINATION OF….

Classroom Sessions with

Industry Experts

Case Study Discussions

Assignments & Projects

1. Get edge over your peers

2. Better negotiation capabilities with

future employers

3. Broader career options

4. Self Confidence

5. What to expect @ Office

BY GOING THROUGH THE COURSE THE

PROFESSIONALS WOULD BE ABLE TO

WE HAVE STARTED INITIAL DISCUSSIONS WITH

PHARMA COLLEGES ACROSS INDIA….

We have started discussion with Pharma colleges in Chennai, Erode & Salem , NCR ,

Pune and Mumbai.

Over the last 2 months we have had discussions with management and faculty over

these courses with more than 20 pharma colleges and we have received positive

feedback.

Conducted >10 student interactions in colleges to enable the students to understand

the value of our courses.

Successfully completed a 20 hrs student enablement series

with Innovative College of Pharmacy , Greater Noida.

AT INNOVATIVE COLLEGE OF PHARMACY WE HAVE

RECEIVED A POSITIVE FEEDBACK…

1. More than 90 students attended the seminar series from D-

Pharm & B-Pharm

2. Course was a combination of providing them knowledge of

healthcare industry and to provide them with skills for effective

communication

3. Students gave us 4 on a scale of 5 aggregated rating in

I would be interested in attending the next phase

I would recommend this workshop to other students.

“Faculty was very good”

Feedback Obtained:

“Way of teaching was awesome

and it was easy to grab things that

they taught”

“Course was very good”

“Course is good and

very useful to us”

BRIDGE SDP Program will be delivered by

Healthcare Industry Experts from Following Domains:

Pharma Industry

Hospital Industry

Medical Affairs

Devices Industry

Lifesciences Business Consulting

Debashish Banerjee*

An experienced pharma professional with 15+ years of experience

in sales management, training and development in leading MNC and domestic

pharma companies like Roche, Pfizer and Panacea Biotec.*

Sreemanta Bhattacharya*

A pharma sales and marketing professional with 15+ years

of experience in leading MNC and Indian companies like Eli Lilly and

Ranbaxy Laboratories Ltd. in leadership position in Global and Indian markets

Dr. Priya Iyer*

An experienced medical professional with 8+ years of experience in

medical affairs and training and development in leading Pharma companies

* Honorary Faculty

Vinod Nair*

A seasoned pharma and medical devices industry professional with

15+ years of experience in sales leadership position in companies such as

Novartis, Eli Lilly and Abbott

Meenal Bhat

Is an engineer with an MBA from Asian Institute of Management

(Dean’s list), Manila, Philippines. She has 13 years of experience in life sciences

industry in areas like training, KPI generation and business impact assessment and

market studies and have worked with Wyeth Philippines, KPMG Philippines,

Johnson & Johnson Medical India

Dr. Mahesh Abhayankar*

An alumni of KEM College, Mumbai with vast experience of working in leading

pharmaceutical companies and speaker of repute in medical symposia

* Honorary Faculty

Arun Joshi Has around 15 years of experience in the consulting, research and analytics sector

having worked in multiple large organizations like Wipro, IDC, Cognizant and IBM. Is a

certified IBM trainer and have taken many trainings around building a consulting mindset,

innovation, presentation & soft-skills and how technology can enable your business

Sanjay Nath

Has total experience of 25 years out of which 15 has been spent in healthcare

sector in organizations like J&J, 3M and Fortis Hospitals. In these organization

has lead Sales , New Product Development , Marketing and Market

Development functions.

Supriya Parashar

Has around 18 years of rich experience across organizations like Marico,

Johnson & Johnson, MWH, TomTom & CBSE. Her key areas of expertise include

Education, Communication Enhancement, Personal Transformation, Leadership

Development, Feedback, Coaching & Counseling, Corporate Etiquette,

Emotional Intelligence and Change Management.

* Honorary Faculty

LET’S START THE JOURNEY …

TOGETHER ……