Mobile and Social The Ultimate Digital Marketing Combo Kathleen Skerry, Senior Social Media Innovation Lead, iProspect Aubrie LaMar, Senior Account Manager, iProspect
May 14, 2015
Mobile and SocialThe Ultimate Digital Marketing Combo
Kathleen Skerry, Senior Social Media Innovation Lead, iProspect Aubrie LaMar, Senior Account Manager, iProspect
The combination of social and mobile provides unprecedented opportunity to connect and engage with consumers while driving key business goals.
Social Media Strategy
Social Media Tactics
Optimization Plan
Measurement Plan
Resource Allocation
It all starts with Social
Social Monitoring/
Insights
Competitive Analysis
Brand Insights
Target Audience
Business Goals
Mobile Monitoring/
Insights
Mobile Monitoring/
Insights
Social/Mobile Strategy
Social/Mobile Tactics
Build Brand Awareness & ConsiderationExpose your brand through social networking
By checking-in users are directly (or indirectly) becoming brand advocates
Leverage social connections to drive new business from people who didn’t even know they were looking for you
Connect & Engage with CustomersConnect with your customers on a more personal level
Respond and create a one-on-one dialogue
Better understand your customers needs and wants
Maximize the Right Now OpportunityReach customers where they are with the most effective messaging
Communicate with customers who are close by…maybe even in your location right now
Influence purchase behavior and drive sales
Build and encourage brand loyalty
Mobile features have evolved Yelp’s social networking value
proposition
Augmented Reality creates a unique So’Mo experience
Location Based Services offer engagement opportunities for you and your customers
Are Location Based Services right for you and your customers?
Ensures accurate information is available – Claim your listings
Low cost of entry to claim/own your business
LBS have evolved from game play to a fully realized social experience
Location information
User reviews
Promotions & Deals
Branding opportunity
#1: LISTEN & LEARN
It’s not about you…
What devices are they using?
What are your customers talking about?
Where on the social web are your customers congregating?
Who is your target audience?
# 2: PREPARE & PLAN
Get your house in order…
Do you have the right resources in place?
Are your goals and budgets aligned?
Who will be responsible for your so’mo success?
#3: Be Uniquely You
Know who you are…
What do you have to offer? o Deals, promotions, digital content, messaging?
Are you able to take advantage of the specific features that mobile allows o Location features, built-in cameras/video, etc.
Social & Mobile Make the Perfect Combo
Online interaction is more social; accessing the social web is more mobile
Understanding the evolving relationship between these emerging platforms presents unprecedented opportunities
Creating a so'mo strategy is essential for brands looking to stay connected to and build relationships with its audience
Kathleen SkerrySenior Social Media Innovation Lead, iProspect
Aubrie LaMarSenior Account Manager, iProspect