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Brick and mortar stores in the 21 st century A customer-centric approach to omni-channel in fashion retail MASTER THESIS WITHIN: Business Administration NUMBER OF CREDITS: 30 ECTS PROGRAME OF STUDY: Civilekonom AUTHORS: Carl Eliasson Sternås and Otto Kamne TUTOR: Selcen Özturkcan JÖNKÖPING: May 2018
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Brick and mortar stores in the 21st century

May 20, 2023

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Nana Safiana

independent brick

mortar stores

omnichannel

competitive advantage

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