Brian Rittgers - Making Safe, Affordable, Abundant Food a Global Reality

The Three Rights: Food, Choice, Sustainability

Brian Rittgers, Elanco Animal Health

Making safe, affordable & abundant food a global realityMaking safe, affordable & abundant food a global reality


The wave of global hungerThe wave of global hunger


Technology.. The vital ingredient to making safe, affordable and abundant food a reality

Technology.. The vital ingredient to making safe, affordable and abundant food a reality

Technology- practices, products, genetics

“All lives have equal value…”

“When farmers increase their productivity, nutrition is improved and hunger and poverty are reduced.”1

– Bill Gates,Gates Foundation January 2011 annual letter


Global Population Increases

206,500 Daily

Another Philadelphia Every Week

Source: U.S. Census Bureau

Global Population Increases

6.3 Million Monthly

Los Angeles Chicago

Source: U.S. Census Bureau

Rising Demand for MeatRising Demand for Meat

• 3 billion people trying to move into middle class in emerging economies, driving meat demand

• Can we have economic stability without food security?


Technology enables three rightsTechnology enables three rights


Food, a basic human right Food, a basic human right


Hidden hungerHidden hunger

2 in 51 in 81 in 7

1 in 5

“Hidden hunger” in industrialized nations affects

"I have a dream to provide every Chinese, especially children, sufficient milk each day."

Wen Jiabao,

Chinese Premier, 2007

Recommended Daily Intake (RDI) of Milk1,2

Developing countries want protein…periodDeveloping countries want protein…period


"I have a dream to provide every Chinese, especially children, sufficient milk each day."

Wen Jiabao,

Chinese Premier, 2007

Recommended Daily Intake (RDI) of Milk1,2

100g 300g = 36M cows

(with current production levels)3

Developing countries want protein…periodDeveloping countries want protein…period


- It would take 4 more U.S. dairy industries to provide China access to half as much calcium as Americans

Technology Provides Affordable Food

Country Percent of Income Spent

on All Food

United States 10%

United Kingdom 22%

Japan 26%

India 50%

United States (1908)

50%Source, USDA, 2007

Technology Provides Affordable Food

Country Percent of Income Spent

on All Food

United States 10%

United Kingdom 22%

Japan 26%

India 50%

United States (1908)

50%Source, USDA, 2007

1924

1927

1930

1933

1936

1939

1942

1945

1948

1951

1954

1957

1960

1963

1966

1969

1972

1975

1978

1981

1984

1987

1990

1993

1996

1999

2002

2005

2008

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

An

nu

al

Mil

k P

rod

uc

tio

n p

er

Co

w (

lbs

)

Technology Has Been Vital for Dairy Productivity Improvement

Source: USDA-NASS, http://www.nass.usda.gov/Data_and_Statistics/Quick_Stats_1.0/index.asp, Last accessed 25OCT10 1994, Weimar & Blayney, Landmarks in the U.S. Dairy Industry.

1935 – Rural Electrification Act brings electricity to the farm

1938 – Artificial insemination introduced

1946 – Manufactured inorganic fertilizer

1952 – Frozen semen used in AI

1955 – Penicillin approved for use in lactating dairy cows

1963 – Freestall Housing

1965 – National genetic evaluations

1973 – Total mixed rations and 3x milking

1976 – Ionophores approved for growing heifers

1978 – Reproductive hormones introduced

1981 – On-farm computerized records

1983 – Methane digesters

1994 - rbST1995 – Repro synch

programs

1999- Heat abatement

2007- Sexed semen

2005 - Monensin forlactating dairy cattle

FICA0031

FICA0044

Technology helps today’s farmers produce

58% more milk from 64% fewer cows than in 1944.

Technology helps today’s farmers produce

58% more milk from 64% fewer cows than in 1944.

Source: Journal of Animal Science, Vol. 86, 2008


Choice, a consumer right Choice, a consumer right


Choice: A Consumer RightDo Consumers accept Technology?

Technology + Choice

Public IssuesPublic Issues

Who knows where our food comes from?

Production Ag

Less than 2% of the U.S. population is directly involved in production agriculture.

The Human Animal-Bond: What is our orientation?



http://www.usda.gov/oc/photo/01cs0229.htm


Choice, a consumer right Choice, a consumer right

ICAS: Lifestyle buyerICAS: Lifestyle buyer



Nestle Chairman Skeptical of Organic Food Growth

• “You have to be rational. There’s no way you can support life on earth if you go straight from farm to table.”

• “It sounds good. It is good.” But, “it’s a privilege. We also have to think of the world food supply.”

• “Bio” products have 30% less yield than normal agriculture and wouldn’t allow us to feed the world today.”

Peter Brabeck-Letmathe, Nestle Chairman

Source: Fast Company, Aug 21st, 2011;


• Historically major food producer and exporter • Past decade EU policies limited tech access,

resulting in…

Case study: U.K.Case study: U.K.

389%

Meat imports2

71%

Farm incomes1

(1995-2001)Lost farmers

and farm workers1

(1998-2001)

60,000

132%

Dairy imports2


Sustainability, environmentally rightSustainability, environmentally right


“To feed 9 billion people and maintain the planet, we must freeze the footprint of food.”1

– Dr. Jason Clay,

World Wildlife Fund

Thought leader on sustainability Thought leader on sustainability


• Each pound of beef produced in the U.S. today requires– 14% less water1

– 34% less land1

Beef production & efficiencyBeef production & efficiency

34% lessper pound

of beef than in 1977

1977

2007


• Compared to 1944, for every gallon of milk today cows generate:– 63% smaller

carbon footprint1

Milk production & efficiencyMilk production & efficiency

63% lessper gallon

of milk than in 1944

1944

2007


The Benefits of Technology

60 Years, 250%+ Output, Same Input


The Future of TechnologyThe Future of Technology

• To freeze the food print of livestock, production new technology will:

– improve animal welfare– prevent and control disease – improve nutrient utilization in the animal – enable improved nutrient digestibility in

livestock

• This new technology results in improved animal productivity, which reduces the environmental impact of livestock production


Technology equals safe, affordable and abundant

food

Elanco/Lilly 35,000 employees: Pride and Engagement

• 100,000 families• 10,000 days• Home city: child-free hunger

Food 500: Attempt to influence

Innovate!!

One Company’s Commitment

Our Message Our Target

Our #1 PriorityOur Team

Together we are making progress

Vision: Food and companionship enriching life


Time For ActionTime For Action


1. Choice must reign Globally, for the 99%!–Taste, Cost, Nutrition are Most Critical

2. We can’t over react to the fringe (1%?)

3. Technology enables 3 rights – food, choice, and sustainability

4. Let the regulatory bodies make the ultimate safety and market access decision.

5. We must influence the “500”– Leadership, collaboration, protecting choice


Join the Dialogue


Thank You!!

Making safe, affordable & abundant food a global realityMaking safe, affordable & abundant food a global reality

Brian Rittgers - Making Safe, Affordable, Abundant Food a Global Reality

Food

sustainability food

sustainability choice

sustainability sustainability

footprint of food

food security

food united states

sustainability technology

affordable abundant