Brent Csutoras

Brent Csutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward.

- Director Social Media & Audience Engagement

#SEJSummit@BrentCsutoras

The response we received was everything we could have asked for and more.

- Sr. Director of MarketingiCrossing

Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/

#SEJSummit@BrentCsutoras

Stayed involved the entire time Light hearted / humor

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

Delivered (personally)

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the

win, because financial literacy is so low across the board.

#SEJSummit@BrentCsutoras

We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know

about financial terms and how can we help.

• Brand Awareness• Content Ideas (beyond reddit)• Direct customer engagement• Focus Group Feedback• Articles / Links

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

Designed for Reddit Uses Self Post format

If you could have one thing from Amazon, what would it be?

Peaks User Interest Engaged & Friendly

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

#SEJSummit@BrentCsutoras

Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.

#SEJSummit@BrentCsutoras

The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.

#SEJSummit@BrentCsutoras

• Brand Awareness• Direct customer engagement• Articles / Links• Awards (Shorty)

#SEJSummit@BrentCsutoras

Set Their AMA Direction Linked to Resources Updated Post

#SEJSummit@BrentCsutoras

Engaged Personable 7,800+ Comments

#SEJSummit@BrentCsutoras

Brand Awareness Direct customer engagement Articles / Links

#SEJSummit@BrentCsutoras

3Takeaways1. Reddit is Valuable

2. Cater to Reddit

3. Stay Engaged

#SEJSummit@BrentCsutoras

Identify the right people to run your campaign (or AMA) Review Similar campaigns to see what worked and failed Be genuine, transparent, and engaged (through entire campaign) Embrace tough questions Identify the right Subreddit and Target Audience Create your campaign for Redditors

Know the right format for your audience

Resources

#SEJSummit@BrentCsutoras

http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 http://www.slideshare.net/reddit/reddit-ads-2014 https://www.reddit.com/wiki/brandiquette (@happysquid) http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ http://www.reddit.com/comments/1q1ke7/thank_you_reddit/ http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/ http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/ http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/ http://www.searchenginejournal.com/

@brentcsutoras/in/brentcsutoras+brentcsutoras