Breathless case study by Eureka Forbes

PresentsBreathless.co.in

Contents

• About EuroAir• Breathless• Impact Of The Game• Breathless Photo Contest• Impact of The Contest• Our Achievements

About EuroAir • EuroAir comes from the house of Eureka Forbes.

• It consist of air purification systems for your house and for your car

• To reach out to a wider audience and create awareness about air purifiers, EuroAir decided to use Facebook as a medium.

Our Idea!

Breathless• How would you create awareness about air purifiers in a fun and

engaging way?

• “Breathless” is our answer to that question

• Breathless game engages the player and also gives out the importance of air purifiers

Breathless – The Game• The player has to rescue the girl in minimum amount of time from

three different scenarios and make her go “Breathless”

Stage #1• The player has to choose any girl he/she likes from Tanya, Nikita and

Anisha

Stage #2 Office• Using the mouse the player has to search for hidden objects at her

office that will make her go breathless

• Once the player clicks on the EuroAir Air Purifier she goes Breathless

Stage #3 Your Car • The player has to explore for hidden objects in the car and make her

breathless

• Once the player clicks on the EuroAir Purifier she goes Breathless

Stage #4 Your Crib• So once the player completes the 3rd stage he gets to show the girl

his crib and make her Breathless

• And again she goes breathless when the player clicks on the EuroAir Air Purifier

Final stage – Score • If the player completes all three stages he gets a score. The

minimum amount of time results in maximum score

The Impact Of The game

• We got 30,000 clicks on the game

• 20,000 number of people played and completed all three stages

• Total reach: 15 million

Breathless Photo Contest

About The Contest• Since we achieved more than what we imagined, we integrated the

game with Facebook through a Photo Contest

• The contest started in December 2011 and went on till January 2012

• We had three rounds of the contest each lasted for a span of two weeks

The Flow

Some Insights

The Impact Of The Contest• We got 227 entries for the contest

• 12586 Number of votes

Our Achievements

• Increase in number of fans

• Increase in interactions on the page

• Over 30,000 people who played the game

• We achieved to create brand awareness and awareness about Air Purifiers in a fun way

• Also we tried to emphasize on the fact that it takes more than just good looks to woo a girl