Breathe Deep Wilmington LUNGevity 5k November 12, 2011 Greenfield Lake Park
Breathe Deep WilmingtonLUNGevity 5k
November 12, 2011Greenfield Lake Park
Lung Cancer FactsLung cancer is the number-one cancer killer
in the U.S., accounting for about 28% of all cancer deaths
Less than 4% of federal dollars spent on cancer research are spent on lung cancer research
Lung cancer claims approx. 160,000 lives per year. It is a devastating disease that can afflict anyone, regardless of gender, ethnicity, or smoking history
Lung cancer impacts 1 in 14 Americans65% of newly diagnosed patients never
smoked or have already quit
Lung Cancer FactsLung cancer kills almost twice as many
women as breast cancer and more than twice as many men as prostate cancer
Lung cancer currently has no effective, widely used early detection test, yet if found early, lung cancer can be treated
The five-year survival rate for lung cancer is currently under 15%
Rates among non-smoking women are on the rise
Who is LUNGevity?LUNGevity is the largest private funder of lung
cancer research, and will grant up to $2 million in 2011 to lung cancer researchers focused in two areas, early detection and targeted therapies
LUNGevity’s Lung Cancer Support Community is the largest online lung cancer network, providing user with an extensive message board, the latest lung cancer information, 24-hour support, a telephone buddy program, a card circle program, and notice of lung cancer event and advocacy opportunities
Who is LUNGevity?LUNGevity supports the largest national lung
cancer grassroots events programsOther LUNGevity services to the lung cancer
community include: LUNGevity Link UP, online advocacy training, and LUNGevity-GRACE’s Ask the Experts, an online Q&A forum and educational services to help interpret complex medical information and terminology
Who is LUNGevity?LUNGevity held 25 grassroots events in 2010Will be holding those 25 in 2011 plus 9 new
events (ours is one of them!)
SubcommitteesEvent Coordinator – April MoreyEvent Logistics – Sponsorship – April Morey, Kristen Stovall, Jessica GloverParticipant Recruitment – Marketing / Public Relations – Lara LandgrafAccounting Registration – Online - Entertainment – April MoreyFood & Beverage – Kristen StovallGoody Bags – Kelly VinsonSilent Auction – John QueryRace / Run -
Some BasicsEvent date: November 12, 2011 10am
(registration begins at 9am)Location: Greenfield Lake ParkCost: $25 Adult / $20 LC survivor / $15 age
60+ / $15 Student / $10 youth (under 13)Prizes will be awarded to top three
fundraisers & top three fundraising teams
My Elevator Speech“Hi, my name is April Morey and I am one of the
volunteer coordinators for the LUNGevity Breathe Deep 5k, benefiting Lung cancer. This is our first event in Wilmington and we are holding this walk because in October of last year I lost my sister to LC at the age of 37. LC is by far the least funded cancer, yet it kills twice as many people as breast cancer and more than twice as many men with prostate cancer. The five year survival rate is under 15%! I am working hard to honor my sister and others affected by LC in our community and I need your help. Would you consider being a sponsor / volunteer / walker?”
Event Logistics Needs:
Tents, tables, chairs, logistics for music Medical personnel Detailed map of 5k Help with set up and break down Manages event-day volunteers Coordinate event parking Prepare map of event day site, including parking Packet pickup night before? Make sure registration forms are available day of Water & snacks at rest stops along path Find location to store supplies until day of Keep all walkers in order at registration table Make sure all people who registered day of get a t shirt (others get
one if there are enough) Stress legibility on forms
Sponsorship“Influence people to make the decision you think they should make”
What we have:List of companies to begin soliciting in kind donations fromSample sponsorship formLinkedin / Social Media
What we need:Final sponsorship levels & correlating perksCreate sponsorship packetsSolicit sponsorsMaintain record of sponsorsEnsure that sponsors fill out paperwork and submit paymentProvide sponsorship information to April (LUNGevity) so thank
you letters can be sentEnsure sponsors are recognized event-dayHow to handle in-kind donations?
Sponsorship$250 event day booth table rental
We provide table & tent onlyThey get lowest level sponsorship rightsNO SELLING AT EVENT
Participant Recruitment / FundraisingTasks:
Ensure everyone has a common goal in mind – to raise funds for lung cancer research
Pre-event, event-day and post-event fundraisingActivate fundraisers!Recognize & congratulate participants & fundraisers
(pizza night for top fundraisers?) – don’t just talk to people when you want them to give money!
Show financial need (LUNGevity) “In 2011, LUNGevity raised enough money to fund up to
$2 million in new research – but more than $12 million was requested!
Participant Recruitment / FundraisingFundraising revenue:
71% Participant fundraising17% Registration fees12% Sponsorships
Most participants raise nothingOver half of fundraisers raise $100 or lessThe top 1% of participants generate 36% of
donation revenue
Marketing / Public RelationsWhat we have:
Sample Press Release & Media Advisory
Needs: Local radio station to provide event
promotion Continual listing in Craiglist, zevents,
facebook, twitter, magazines, radio, etc.PR’s sent outDistribute mailings, e-mail blasts, posters &
brochures (from LUNGevity)
Marketing / PR Con’tSome basics…THANK EVERYONE!Media Advisory:
Invitation to the eventWho, what, where, when, whyLists spokespersonFast facts
Press Release:Tells the complete storyQuotesCompelling, creative headline
Account RegistrationManages day of event collection & tabulation
of money raisedEnsures monies are forwarded to April Morey
immediately following the eventManages day of event registration of on site
participantsManages day of event check in for pre-
registered participants
OnlineOverseas online registration and fundraising
of teams & individual participantsHelp with web contentReports online statistics to all committee
members
EntertainmentContacts and books speakers (LC survivor,
local celebrity, etc.Organize table with LC informationManage tribute programArranges for music, children’s area,
massages, manicurist, balloon artist, craft area, etc.
Food and BeverageSolicits food and beverage donationsArranges for appropriate serving wareManages all food and beverage presentation
and clean up at event
Goody Bags???
Silent AuctionSolicit items for silent auctionsKeeps list for thank you cardsDevelop silent auction sheets for event dayOversees event day
Race / Run???
Getting more VolunteersHigh school key clubs – need service hours?
Almost Finished…Next meeting dateFind me!
April Morey 910-233-4945 [email protected] Facebook & Twitter (me and Breathe Deep
Wilmington / Breathedeep_ilm)
Questions?THANK YOU FOR BEING AN ADVOCATE!