In the spirit of this year’s World Cup, World Breastfeeding Week (WBW, August 1– 7) embraces a soccer theme, with a focus on breastfeeding as a winning goal. The word “goal” also refers to the 8 global Millennium Development Goals (MDGs) developed by the United Nations in 1990. These goals strive for comprehensive health improvements throughout the world. Goal 4 (reduce child mortality) and Goal 5 (improve maternal health) are most influenced by breastfeeding. It is clear that breastfeeding plays an essential role in the MDGs as a nutritional tool to improve child weight status by preventing both over- and under-nutrition as well as to reduce childhood disease. The MDGs are intended to be achieved by 2015. As the countdown towards this milestone approaches, we can acknowledge the progress made thus far but must continue to advance. The World Alliance of Breastfeeding Action (WABA) describes 2014’s goal as follows: “This year's WBW theme responds to the latest countdown by asserting the importance of increasing and sustaining the protection, promotion and support of breastfeeding in the post 2015 agenda, and engaging as many groups, and people of various ages as possible.” Breastfeeding promotion and support are essential components of Massachusetts WIC. WIC programs across Massachusetts will embrace the theme in 2014 by celebrating with parties, health fairs, and other events. Contact your local WIC program to see what events are planned to celebrate this August! World Breastfeeding Week 2014: “A Winning Goal” and WIC Agrees Breastfeeding Focus Summer 2014 “Breastfeeding is an amazingly complex and incredibly adaptive system…The evidence suggests that the debate over the relative value of breastfeeding compared with artificial means of feeding is over, as the data are unequivocal in favor of breastfeeding. The challenge must now be to establish appropriate systems and resources to support women and families who are interested in breastfeeding.” Dr. David Meyers, Agency for Healthcare Research & Quality Inside this issue: World Breastfeeding Week 2014 1 Massachusetts Breastfeeding Highlights 2 CDC Breastfeeding Report Card 2 News and Research 3 WIC. We Know Breastfeeding. 4 Breastfeeding Resources 4 Brought to you by the Massachusetts WIC Nutrition Program
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In the spirit of this year’s World Cup, World Breastfeeding Week (WBW, August 1– 7) embraces a soccer theme, with a focus on breastfeeding as a winning goal.
The word “goal” also refers to the 8 global Millennium Development Goals (MDGs) developed by the United Nations in 1990. These goals strive for comprehensive health improvements throughout the world. Goal 4 (reduce child mortality) and Goal 5 (improve maternal health) are most influenced by breastfeeding. It is clear that breastfeeding plays an essential role in the MDGs as a nutritional tool to improve child weight status by preventing both over- and under-nutrition as well as to reduce childhood disease.
The MDGs are intended to be achieved by 2015. As the countdown towards this milestone approaches, we can acknowledge the progress made thus far but must continue to advance. The World Alliance of Breastfeeding Action (WABA) describes 2014’s goal as follows:
“This year's WBW theme responds to the latest countdown by asserting the importance of increasing and sustaining the protection, promotion and support of breastfeeding in the post 2015 agenda, and engaging as many groups, and people of various ages as possible.”
Breastfeeding promotion and support are essential components of Massachusetts WIC. WIC programs across Massachusetts will embrace the theme in 2014 by celebrating with parties, health fairs, and other events. Contact your local WIC program to see what events are planned to celebrate this August!
World Breastfeeding Week 2014:
“A Winning Goal” and WIC Agrees
Breastfeeding Focus
Summer 2014
“Breastfeeding is an amazingly
complex and incredibly
adaptive system…The evidence
suggests that the debate over
the relative value of
breastfeeding compared with
artificial means of feeding is
over, as the data are
unequivocal in favor of
breastfeeding. The challenge
must now be to establish
appropriate systems and
resources to support women
and families who are interested
in breastfeeding.”
Dr. David Meyers, Agency for
Healthcare Research & Quality
Inside this issue:
World Breastfeeding
Week 2014
1
Massachusetts
Breastfeeding Highlights
2
CDC Breastfeeding
Report Card
2
News and Research 3
WIC. We Know
Breastfeeding.
4
Breastfeeding Resources 4
Brought to you by the Massachusetts WIC Nutrition Program
.
Page 2 Breastfeeding Focus
Massachusetts Breastfeeding Highlights 2014
Massachusetts now has six Baby-Friendly Hospitals
Congratulations to Good Samaritan Hospital in Brockton and Fairview Hospital in Great Barrington who joined Boston Medical Center, Cambridge Birth Center, Tobey Hospital and Melrose Wakefield Hospital in achieving the Baby-Friendly Hospital Designation.
18 Massachusetts Hospitals on the 4-D pathway to Baby-Friendly
According to Baby-Friendly USA, there are currently 18 additional hospitals on the pathway to Baby-Friendly. In 2014, the Massachusetts Department of Public Health, in collaboration with Northeastern University, provided technical assistance to 11 of these hospitals. When the 18 hospitals achieve Baby-Friendly status, half of Massachusetts hospitals will be Baby-Friendly!
FREE CME online breastfeeding tutorial now available
The Massachusetts Department of Public Health is excited to announce part 2 of the CME online tutorial for clinicians. “Expanding Clinician’s Roles in Breastfeeding Support: Focus on Maternal & Infant Care Prenatally and During the Hospital Stay” can be accessed via http://www.northeastern.edu/breastfeedingcme/ . This new version complements the first edition and together will provide the 3 CMEs required of physicians for Step 2 of the Baby- Friendly Hospital Certification process. Thank you to Northeastern University, Hallmark Health and others in the Commonwealth who contributed greatly to this module!
Collaboration with Massachusetts WIC facilitates steps 3 & 10 on the pathway
In the past year, Massachusetts WIC offered breastfeeding support services to nearly 40,000 prenatal and breastfeeding women. WIC Breastfeeding Peer Counselors made more than 151,000 contacts with women via text messaging, phone calls, individual meetings and group
education and support. Local WIC programs have increased their involvement with birthing facilities in their communities. This work parallels steps 3 & 10 of the Baby Friendly Hospital Initiative.
“Breastfeeding is
the most precious
gift a mother can
give her infant.
When there is
infection or
illness, it may be a
life-saving gift.
When there is
poverty, it may be
‘The only gift.’”
- Dr. Ruth A.
Lawrence,
Professor of
Pediatrics and
Obstetrics and
Gynecology at the
University of
Rochester School
of Medicine
2014 CDC Report Card The Centers for Disease Control and Prevention released its 2014 Breastfeeding Report Card on August 1. Massachusetts continues to perform above the national averages for breastfeeding initiation and duration at 6 months. However, it appears that there needs to be a stronger focus on breastfeeding exclusivity in Massachusetts and throughout the country. For a full report log onto http://cdc.gov/breastfeeding/data/reportcard.htm.