Breakthrough thinking in experiential branding

Breakthrough Thinking in Experiential Branding

Breakthrough Thinking is a

deliberate, focused effort aimed at

developing radically new approaches

that overcome constraints, instead of

making incremental changes in the

older ways of working.

Breakthrough Thinking

Creative thinking is a skill, as like any other skill it can be

strengthened, refined and mastered.

When brands emerge to ease the life of users by adapting to

technology day by day, only creative thinking can help brand

sustenance.

Successful organizations don’t go for building brand identity, but

create a total brand experience.

Experiential Branding

Consumers experience something in

response to a stimulus.

The more creative the stimulus, the

more excited the consumer feels.

Experiential branding is important

as it has the ability to align how

brands could connect to consumers.

Technology changes the way experiential branding could be

created because technology has a dramatic effect on how people

think, live, experience and judge brands.

The aim of experiential marketers is to provide stimuli that will

result in experiences for consumers.

How to create different typesof experiences for customers

Creating memorable experiences has become

a business art like designing a product or a

process.

Have a well-defined theme

Impress with positive cues

Avoid negative cues

Convey memories using physical evidence

Engage all five senses

Managing the brand experience

Schmitt has developed and presented a managerially focused project

frame-work called CEM (Customer Experience Management).

Know your customers than ever before, personalize every interaction

and map analytics to specific stages.

The CEM framework which consists of three significant steps.

step 1 step 2 step 3

Customer Insight The experience platform Designing the

brand experience

Experiential marketing is beneficial to:

Turnaround a declining brand

Differentiate a product from competition

Create an image and identity for corporation

Promote innovations

Induce trial, purchase and loyal consumption

Powered by

www.popcornmedia.in

[email protected] 8065600220