Breaking through the Glass Ceiling Building Your Brand as an Emerging Leader

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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED

Breaking through the Glass Ceiling Building Your Brand as an Emerging Leader

Jo Miller, CEO,Women’s Leadership Coaching, Inc.

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WELCOME

Raquel Smith• Sr. Business Analyst for brand

protection & rights• eBay Women in Tech (eWIT) site Lead

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• CEO of Women’s Leadership Coaching, Inc.• Helps women break into leadership in industries long

considered “a man’s world,” such as technology, finance, and energy.

• A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.

• Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s conferences, professional associations,

and corporate women’s initiatives.

Jo Miller

@jo_miller

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THE EMERGING LEADER’S QUANDARY:

You can’t get a higher level job without leadership experience…

But you can’t get the experience without the job.

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Are you the best-kept secret in your organization?

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The Perception Gap

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“Be famous for something! Know what is

your claim to fame.”

- GENERAL MANAGER, SOFTWARE INDUSTRY

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Who do you know who has branded themself well?

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In this workshop

I. Identify your ideal career nicheII. Create a personal brand statement

III.Make your brand visible

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I. IDENTIFY YOUR IDEAL CAREER NICHE

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The 3 essential elements for a great personal brand

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Your ideal career niche

What are you passionate

about?

What does your

company/ industry need

and value?

What are your skills

and talents?

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EXERCISE:

• What is your ideal career niche?

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Your ideal career niche

What are you passionate

about?

What does your

company/ industry need

and value?

What are your skills

and talents?

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II. CREATE YOUR BRAND STATEMENT

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“Be authentic about your own leadership style. Don’t try to

change it.

Own it. Communicate it. Put a value on it. Put a brand on it.”

- DR. ROHINI ANAND, SVP, GLOBAL CHIEF DIVERSITY

OFFICER, SODEXO

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“I'd like to believe that I'm known as one who identifies,

nurtures, and catalyzes talent, that gets things done with both

courage and compassion.”

- CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER, WAL-

MART

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“I'd like to believe that I'm known as one who identifies,

nurtures, and catalyzes talent, that gets things done with both

courage and compassion.”


MART

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Finance AnalystThe change agent

Principal Software EngineerTurnaround architect for failing

projects and teams

Program DirectorGo-to person for strategy

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“Make your brand scalable.”

- KRISTA THOMAS, VP MARKETING, FAN APPZ

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Your brand must evolve as you develop your career

Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Subject matter expert.

Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader.

Senior-level brands Visionary. Leader who develops leaders. Charismatic leader. Quiet Leader.Delivers results.

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Ask yourself:

• Where do I want to be in 2 years? In 5 years?

• What brand do I need to become known for now, in order to get there?

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EXERCISE:

• What is your personal brand statement?

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III. MAKE YOUR BRAND VISIBLE

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“It’s not what you know or who you know. It’s who knows what you know.”

- NORA DENZEL, SVP, INTUIT

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Results = Reward + Recognition

Results = Reward + Recognition+ Visibility

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3 Steps to Making Your Brand Visible

1. Work Less 5%

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1. Work Less 2. Work hard on the right projects

5%

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Women who have outstanding careers get there with a reputation for

delivering results

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“Make something great happen.

No one tells you to do it,but they appreciate the results.”

- NINA BHATTI, PRINCIPAL SCIENTIST, HP LABS

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Criteria for Career-Enhancing Projects:

• Aligns with your brand and showcases it• Demonstrates your ability to deliver results

• Directly supports your organization's strategic plan & goals• Improves the bottom line• Fulfills a specific, not general role (Technical track)• Exposes you to a new department, function or client

(Management track) • Pushes the cutting edge in your field of expertise• Demonstrates higher level technical, business or

leadership skills• Special projects sponsored by executives• Special task forces and committees.

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EXERCISE:

• Identify your next career-enhancing project or role.

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1. Work Less 2. Work hard on the right projects3. Promote your accomplishments

5%

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“Self-promote in a way that is consistent

with your brand.”

- HELAYNE ANGELUS, PRINCIPAL, KALYPSO

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How to Promote Accomplishments

• Present in meetings. Invite leaders.• Send out a newsletter or regular status updates• Submit article to your organization’s newsletter• Write a blog, or paper for publication• Ask to be nominated for an award• Ask a colleague to “toot your horn”, and

reciprocate• Speak on panels, and at conferences• Forward thank-you emails with “FYI”

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1. Work Less 2. Work hard on the right projects3. Promote your accomplishments

5%

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In this workshop

I. Identify your ideal career nicheII. Create a personal brand statement

III.Make your brand visible

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This presentation is available at

www.womensleadershipcoaching.com/

wtc.htm

@jo_miller

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“There is nothing untoward about being honest about what you do well.

Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents

are. So, don't deny that of your company.

Get out there. Make sure that people see you. Make certain that they know what you do well.

And while you're doing that, make sure that you're lifting some other people up as you climb.”


MART

Breaking through the Glass Ceiling Building Your Brand as an Emerging Leader

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