Breaking the Mould 3D Boards2

Breaking _ the _ mould

End _ of _ Year _ Show _ 2015

Leeds_College_of_Art


Concept and design proposed by

Tristan Currie / Robert Jones / Rinesh Mistry / J’nae Saunders

2015 END OF YEAR SHOW

PROPOSAL





Flat









Concept Design

Flat

The Flat design concept is influenced by the use of a bold typeface against a

strong colour which creates engaging high impact visuals that draws attention

in addition to the placement and angle of the type which emphasises the idea

that Leeds College of Art and the students there are different, promoting it’s

individuality. The bold type breaking off the spread also relates to this idea

of individuality and also the fact that creative courses are not only producing

high quality work but also the development of the students and how they have

changed and refined their image as designers.

The bold letters within the type could act as way finding options for each course

in a aplhabetised format and works legibly on the e-vite and other digital media.

The title could be adaptable through higlighting courses e.g ‘Breaking Through

— Graphic Design’.

Breaking the mould is an exhibition at Leeds College of Art that aims at

showcasing the final year students work from both further and higher education.

The term ‘Breaking the mould’ is used here to define the idea of Leeds College of

Art students breaking away from conventions, highlighting and celebrating the

students individuality, it’s unconventional nature and the progression of the

students and institution.

The concept has been developed in three different ways, flat, dissected and 3D

design. Each one of these directions explores the possibilities of developing the

concept in different directions whilst focusing on the key idea of ‘Breaking the

mould’.

With an infinite amount of graduating creatives in the UK, this exhibition is

focused on how the students of Leeds College of Art are different from everyone

else. Giving an insight into how our graduating students have and continue to

challenge the norm, creating innovative and eye catching artwork that continues

to break the mould.

3DDissectedFlat

Typefaces

The colours used for the concept use a spectrum of red orange to light. These

colours have been selected due to the connotations it provides. With the red

orange connoting a sense of urgency and call to action which is what we want

to advertise to visitors and the light orange connoting productivity, creativity and

optimism which links to the vibe of the Leeds College of Art institution. These

colours could be applied to viynl wayfinding and signage.

Colour

FAMILIAR PRO

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789





Deliverables

PostcardPoster Web Elements





Deliverables

Exterior Signage









Dissected





Concept Design

Dissected

The Dissected concept is influenced by cutting the type to create a broken aes-

thetic that shys away from it’s original form. Reinforcing the idea that Leeds

College of Art and the students are different, promoting it’ individuality. The

diseected type has a tactile nature which relates to the idea of creative courses

not only making work but also how they have changed and refined their image

as designers.

The cut letters within the type could act as way finding options for each course

in a aplhabetised format and works legibly on the e-vite and and other digital

media. The title could be adaptable through higlighting courses e.g ‘Breaking

Through — Graphic Design’










mould’.





to break the mould.

3DDissectedFlat

HEADLINE DIN ALTERNATE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Typefaces

The colours used for the concept use a spectrum of red orange to light. These

colours have been selected due to the connotations it provides. With the red

orange connoting a sense of urgency and call to action which is what we want

to advertise to visitors and the light orange connoting productivity and creativity

and optimism which links to the vibe of the Leeds College of Art institution.

These colouur could be applied to viynl wayfinding and signage.

Colour





Deliverables

PostcardPoster Web Elements





Deliverables

Exterior Signage





3D





Concept Design

3D

This approach at responding to the brief tackles the challenge of promoting the

exhibition without focusing too much on a certain course. The promotion of the

exhibition is based on a 3D type installation that will be photographed and used

throughout the campaign.

The installation involves using a 3D shape that is broken and content is flowing

out of it. The background and shape are white but the content is full of colour

and form. Spilling from this shape (mould) would be the name of the exhibition.










mould’.





to break the mould.

3DDissectedFlat

This visual representation of ‘breaking the mould’ depicts what the college is

about, student centred, focused purely on the visual arts and engaged with the

creative and cultural industries. Also demonstrating the different courses as this

idea uses mixed media from each course.

Further development: apart from type, other objects could be used in the

installation that represent the art and design world (brushes, pencils.. etc).

Examples

As this approach involves creating a type installation, at the concept stage it has

not been made. With the rough mock up vector and the images below a visual

image of the final piece can been visioned.





Deliverables

Outdoor type installation

One of the deliverables was to design content to go on the structure outside the

college. Instead of using print the structure is converted into a type installation.

This piece of work will help not only promote the exhibition but will be a key

element in showing what the college and its students are capable of.

Variations can be produced to be used at Vernon Street by adapting this idea to

the building.

Poster

Using the a photograph from the type installation as a basis to work from, key

information is added in indesign (date, location, etc..).

Date

3D type

Text

Date

Flyer / Poster

For the flyer and smaller poster a cropped section would be taken from the type

installation and used as a background image. Then text would be added with

the key information. On the back of the flyer it would go into more detail with a

bit of text about the exhibition and a map.

E-Invite

The E-Invite takes on a similar approach by using a cropped area from the type

installation and then adding info after in indesign. It could also work as a gif

image, an image that could be a time lapse of the type installation being made,

etc..





Breaking the Mould 3D Boards2

Documents

final year students

students individuality

graduating students

idea of individuality

different directions

graphic design

d design

key idea