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Breaking down the barriers... Visitors, Residents and user-orientated communications Abbrucharbeiten - demolition works | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/astielau/8125435702/Author: Alexander Stielau https://creativecommons.org/licenses/by-nc-sa/2.0/
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Breaking down the barriers - visitors, residents and user-orientated communications

Apr 15, 2017

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Ian Clark
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Page 1: Breaking down  the barriers - visitors, residents and user-orientated communications

Breaking down the barriers...

Visitors, Residents and user-orientated communicationsAbbrucharbeiten - demolition works | Flickr - Photo Sharing! : taken from -

https://www.flickr.com/photos/astielau/8125435702/Author: Alexander Stielauhttps://creativecommons.org/licenses/by-nc-sa/2.0/

Page 2: Breaking down  the barriers - visitors, residents and user-orientated communications
Page 3: Breaking down  the barriers - visitors, residents and user-orientated communications

Lecture Lecture | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/cogdog/6288971/Author: Alan Levine https://creativecommons.org/licenses/by/2.0/ - modification – filter applied.

Page 4: Breaking down  the barriers - visitors, residents and user-orientated communications

Across a Crowd | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/thomashawk/7215052318/Author: Thomas Hawk https://creativecommons.org/licenses/by-nc/2.0/

Page 5: Breaking down  the barriers - visitors, residents and user-orientated communications

Donnie Darko | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/makarellos/564647502/Author: svennevennhttps://creativecommons.org/licenses/by-nc/2.0/ - modification: black and white

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White and Le Cornu http://journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049

Page 7: Breaking down  the barriers - visitors, residents and user-orientated communications

Supermarket | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/melburnian/13991625566/Author:

Steve Davidson https://creativecommons.org/licenses/by/2.0/

Page 8: Breaking down  the barriers - visitors, residents and user-orientated communications

Supermarket | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/melburnian/13991625566/Author:

Steve Davidson https://creativecommons.org/licenses/by/2.0/

Page 9: Breaking down  the barriers - visitors, residents and user-orientated communications

Shed | Flickr - Photo Sharing! : taken from -

https://www.flickr.com/photos/folkbird/203675759/Author: Larry McCombs https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 10: Breaking down  the barriers - visitors, residents and user-orientated communications

When in Visitor mode, individuals decide on the task they wish to undertake. For example, discovering a particular piece of

information online, completing the task and then going offline or moving on to another task.

Shed | Flickr - Photo Sharing! : taken from -

https://www.flickr.com/photos/folkbird/203675759/Author: Larry McCombs https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 11: Breaking down  the barriers - visitors, residents and user-orientated communications

In Visitor mode individuals do not leave any social trace online

Shed | Flickr - Photo Sharing! : taken from -

https://www.flickr.com/photos/folkbird/203675759/Author: Larry McCombs https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 12: Breaking down  the barriers - visitors, residents and user-orientated communications

SFO | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/telstar/4028759172/Author: Todd Lappin https://creativecommons.org/licenses/by-nc/2.0/

Page 13: Breaking down  the barriers - visitors, residents and user-orientated communications

Coffee Shop | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/mooremc/12922091323/Author: Michael Moore https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 14: Breaking down  the barriers - visitors, residents and user-orientated communications

Coffee Shop | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/mooremc/12922091323/Author: Michael Moore https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 15: Breaking down  the barriers - visitors, residents and user-orientated communications

Resident behaviour has a certain degree of social visibility: for example, posting on a Facebook wall, tweeting, blogging, or posting

comments on blogs.

Fiber optic nightlight | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/vissago/2269151389/Author: Dan Tentlerhttps://creativecommons.org/licenses/by-nc/2.0/

Page 16: Breaking down  the barriers - visitors, residents and user-orientated communications

In information-seeking, Resident behaviour is more relevant in cases where individuals are going online to seek out other people

for information. This might be by asking a direct question online or by asking for advice on trusted sources.

daveowhite.com/vandrFiber optic nightlight | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/vissago/2269151389/Author: Dan Tentlerhttps://creativecommons.org/licenses/by-nc/2.0/

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Page 18: Breaking down  the barriers - visitors, residents and user-orientated communications

Renewable Power of Destruction | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/st3f4n/4166307741/Author: Stéfanhttps://creativecommons.org/licenses/by-nc-sa/2.0/

Page 19: Breaking down  the barriers - visitors, residents and user-orientated communications

Renewable Power of Destruction | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/st3f4n/4166307741/Author: Stéfanhttps://creativecommons.org/licenses/by-nc-sa/2.0/

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Page 21: Breaking down  the barriers - visitors, residents and user-orientated communications

David White –

daveowhite.com/vandr/

Page 22: Breaking down  the barriers - visitors, residents and user-orientated communications

Looking forward | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/blavandmaster/15192661057/Author: Christian https://creativecommons.org/licenses/by-nc-sa/2.0/

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You don’t have to have an account

to take advantage of Twitter

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Liverpool University Library - twitter.com/LivUniLibrary

Bute Library - twitter.com/ButeLibraryUniversity of the West of Scotland - twitter.com/uwslib

Hull Libraries - twitter.com/hull_libraries

Orkney Library - twitter.com/OrkneyLibraryWellcome Library - twitter.com/WellcomeLibrary

Page 30: Breaking down  the barriers - visitors, residents and user-orientated communications

Interesting Pin | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/derekbruff/6562017769/Author: Derek Bruff https://creativecommons.org/licenses/by-nc/2.0/

Page 31: Breaking down  the barriers - visitors, residents and user-orientated communications

Interesting Pin | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/derekbruff/6562017769/Author: Derek Bruff https://creativecommons.org/licenses/by-nc/2.0/

Page 32: Breaking down  the barriers - visitors, residents and user-orientated communications

Interesting Pin | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/derekbruff/6562017769/Author: Derek Bruff https://creativecommons.org/licenses/by-nc/2.0/

Page 33: Breaking down  the barriers - visitors, residents and user-orientated communications

Interesting Pin | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/derekbruff/6562017769/Author: Derek Bruff https://creativecommons.org/licenses/by-nc/2.0/

Page 34: Breaking down  the barriers - visitors, residents and user-orientated communications

Interesting Pin | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/derekbruff/6562017769/Author: Derek Bruff https://creativecommons.org/licenses/by-nc/2.0/

Page 35: Breaking down  the barriers - visitors, residents and user-orientated communications

Interesting Pin | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/derekbruff/6562017769/Author: Derek Bruff https://creativecommons.org/licenses/by-nc/2.0/

Page 36: Breaking down  the barriers - visitors, residents and user-orientated communications

BLOGGING IS DEAD.

Computer Graveyard | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/paul_garland/2232759177/Author: Hadley Paul Garland https://creativecommons.org/licenses/by-nc-sa/2.0/

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17.6Bn page views in October 2014

#22 - I'm a mac | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/redisdead/4294541417/Author: Laurence Vagner https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 38: Breaking down  the barriers - visitors, residents and user-orientated communications

17.6Bn page views in October 2014

(14.34bn in October 2013)

Source: statista.com

#22 - I'm a mac | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/redisdead/4294541417/Author: Laurence Vagner https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 39: Breaking down  the barriers - visitors, residents and user-orientated communications

BLOGGING IS...DEAD?

Computer Graveyard | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/paul_garland/2232759177/Author: Hadley Paul Garland https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 40: Breaking down  the barriers - visitors, residents and user-orientated communications

Maybe not...

#22 - I'm a mac | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/redisdead/4294541417/Author: Laurence Vagner https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 41: Breaking down  the barriers - visitors, residents and user-orientated communications

Maybe not...

…But maybe we should reconsider how we use them.

#22 - I'm a mac | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/redisdead/4294541417/Author: Laurence Vagner https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 42: Breaking down  the barriers - visitors, residents and user-orientated communications

NOT JUST A PLACE TO POST NEWS...

News Stand | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/jeremybrooks/6894061970/Author:

Jeremy Brooks https://creativecommons.org/licenses/by-nc/2.0/

Page 43: Breaking down  the barriers - visitors, residents and user-orientated communications

BUT ALSO A PLACE TO

STORE...STUFF.

Superior Storage | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/cobalt/6041698818/Author: cobalt123 https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 44: Breaking down  the barriers - visitors, residents and user-orientated communications

SO THEY DON’T HAVE TO HUNT FOR IT. IT’S JUST...RIGHT THERE.

Mapping with Hyde | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/doctabu/3557381423/Author: Brian Moore https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 45: Breaking down  the barriers - visitors, residents and user-orientated communications

SOME NUMBERS TO CONSIDER...

100 pictures of house numbers | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/vd1966/14533630762Author: vd1966 https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 46: Breaking down  the barriers - visitors, residents and user-orientated communications

97%

26%

22%

14%

17%

16%

Proportion of internet users with social media accounts

Page 47: Breaking down  the barriers - visitors, residents and user-orientated communications
Page 48: Breaking down  the barriers - visitors, residents and user-orientated communications

40%

Twitter

37%

WhatsApp

35%

Instagram

Source: Ofcom’s Adults’ media use and attitudes Report 2015 http://stakeholders.ofcom.org.uk/market-data-research/other/research-

publications/adults/media-lit-10years/

Page 49: Breaking down  the barriers - visitors, residents and user-orientated communications

20150728-DSC_3639 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/8473389@N03/20417304414/Author: Aamir Choudhry https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 50: Breaking down  the barriers - visitors, residents and user-orientated communications

My camera! | Flickr - Photo Sharing! : taken from -

https://www.flickr.com/photos/leandromiranda/4293771744/Author: Leandro Miranda https://creativecommons.org/licenses/by-nc/2.0/

Page 51: Breaking down  the barriers - visitors, residents and user-orientated communications

Polaroid Sun600 [EXPLORED] | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/rickyfarinas/3999011537/Author: Ricky Rykherhttps://creativecommons.org/licenses/by-nc/2.0/

Page 52: Breaking down  the barriers - visitors, residents and user-orientated communications

Polaroid Sun600 [EXPLORED] | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/rickyfarinas/3999011537/Author: Ricky Rykherhttps://creativecommons.org/licenses/by-nc/2.0/

Page 53: Breaking down  the barriers - visitors, residents and user-orientated communications

Polaroid Sun600 [EXPLORED] | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/rickyfarinas/3999011537/Author: Ricky Rykherhttps://creativecommons.org/licenses/by-nc/2.0/

Page 54: Breaking down  the barriers - visitors, residents and user-orientated communications

(if you believe Mark Zuckerberg that is...)

Polaroid Sun600 [EXPLORED] | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/rickyfarinas/3999011537/Author: Ricky Rykherhttps://creativecommons.org/licenses/by-nc/2.0/

Page 55: Breaking down  the barriers - visitors, residents and user-orientated communications

(if you believe Mark Zuckerberg that is...)

Polaroid Sun600 [EXPLORED] | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/rickyfarinas/3999011537/Author: Ricky Rykherhttps://creativecommons.org/licenses/by-nc/2.0/

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I take great photos because of my sweet camera. Said no photographer ever! | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/jackie_brand/10999470573/Author:

Jackie Meredith https://creativecommons.org/licenses/by-nc-sa/2.0/

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LSE Review of Books - instagram.com/lsereviewofbooksDurham University Library - instagram.com/du_libUniversity of Glasgow Library – instagram.com/uofglibraryCity University Library - instagram.com/cityunilibraryLiverpool University Library – instagram.com/livunilibraryNew York Public Library – instagram.com/nypl

I take great photos because of my sweet camera. Said no photographer ever! | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/jackie_brand/10999470573/Author:

Jackie Meredith https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 63: Breaking down  the barriers - visitors, residents and user-orientated communications

The best social media reaches beyond the four walls…

Demolishing_Clegg_Street_railway_warehouse | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/meadowsrise/6653020039/Author: Jim Grady

https://creativecommons.org/licenses/by-nc-sa/2.0/

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Using social media as a subject

librarian at UEL

Page 68: Breaking down  the barriers - visitors, residents and user-orientated communications

Twitter | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/73886864@N08/10025512745/Author: Miki J. https://creativecommons.org/licenses/by-nc/2.0/

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Lego news | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/blackzack00/13307284214/Author: Black Zack

Page 70: Breaking down  the barriers - visitors, residents and user-orientated communications

Credit Cut in Imperial Telecommunication | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/st3f4n/4012030328/Author: Stéfan

https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 71: Breaking down  the barriers - visitors, residents and user-orientated communications

Xoooox - Stencil Art Installation - HELP | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/streetart-berlin/3701046913/Author: urbanartcore.eu https://creativecommons.org/licenses/by-nc/2.0/

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ging

BLOG | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/thomashawk/4595386436/Author: Thomas Hawk license :

https://creativecommons.org/licenses/by-nc/2.0/

Page 76: Breaking down  the barriers - visitors, residents and user-orientated communications

Drawers and Radio | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/ikaink/8142567017/Author: Ika Ink

https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 77: Breaking down  the barriers - visitors, residents and user-orientated communications

The droids we're googling for | Flickr - Photo Sharing! : taken from -

https://www.flickr.com/photos/st3f4n/3951143570/Author: Stéfan

https://creativecommons.org/licenses/by-nc-sa/2.0/

Page 78: Breaking down  the barriers - visitors, residents and user-orientated communications

Send Help | Flickr - Photo Sharing! : taken from -

https://www.flickr.com/photos/rsmithing/12779494195/Author:

Richard Smith https://creativecommons.org/licenses/by-nc/2.0/

Page 79: Breaking down  the barriers - visitors, residents and user-orientated communications

IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

Page 80: Breaking down  the barriers - visitors, residents and user-orientated communications

IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

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IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

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IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

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IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

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IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

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IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

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IMG_9149 | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/trevorpatt/18022600833/Author: trevor.patthttps://creativecommons.org/licenses/by-nc-sa/2.0/

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Day 10: The Emperor Arrival | Flickr - Photo Sharing! : taken from -https://www.flickr.com/photos/pedrovezini/6487201779/Author: Pedro Vezini https://creativecommons.org/licenses/by-nc-sa/2.0/

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Visitors and Residents: A new typology for online engagement -

journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049

Visitors and Residents (Dave White’s website): daveowhite.com/vandr

Wordpress page view data: statista.com

Social media demographic data - Ofcom’s Adults’ media use and attitudes Report 2015http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/adults/media-lit-10years

Pinterest (number of users and %age “active” - Pinterest Crosses User Milestone of 100 Million (New York Times)

bits.blogs.nytimes.com/2015/09/17/pinterest-crosses-user-milestone-of-100-million/

Pinterest (time spent) – Frequency of Social Media Use (Pew Research Centre) pewinternet.org/2015/01/09/frequency-of-social-media-use-2/

Instagram (300m users) - 300 Million: Sharing Real Moments (Instagram blog):

blog.instagram.com/post/104847837897/141210-300million

Instagram (20bn photos) - Instagram ads reach the UK with Waitrose, Rimmel and Channel 4 (The Guardian):

http://gu.com/p/4xnvp/stw

Instagram (21mins) - Mark Zuckerberg Just Revealed His Grand Vision For The Next 10 Years Of Facebook (Business Insider UK): uk.businessinsider.com/zuckerbergs-3-5-and-10-year-facebook-plan-2014-10

Page 90: Breaking down  the barriers - visitors, residents and user-orientated communications

ian clark

t: @ijclarke: [email protected]: ijclark.com

Blue Flow | Flickr - Photo Sharing! : taken from - https://www.flickr.com/photos/dennisholzberg/6622878345/Author: Dennis Holzberg https://creativecommons.org/licenses/by-nc-sa/2.0/