@OUBSchool #breakfastbriefing Breakfast Briefing Rapid internationalisation and performance: Is the sky the limit? Tuesday 12 September 2017
@OUBSchool #breakfastbriefing
Breakfast Briefing
Rapid internationalisation and
performance: Is the sky the limit?
Tuesday 12 September 2017
@OUBSchool #breakfastbriefing
Housekeeping
• We are not expecting a fire alarm, should the alarm
sound, please make your way to the nearest exit
• Please turn all mobile devices to silent
• We encourage you to tweet using #breakfastbriefing
• The event is being filmed to watch at a later date
@OUBSchool #breakfastbriefing
Rapid internationalisation and
performance: Is the sky the limit?
Dr Raquel Garcia-Garcia
Lecturer in Strategic Management
The Open University Business School
What do we mean by this?
Speed of internationalisation
6
Year
of
establishment
Year
of
first international
venture …
Post-internationalisation speedSpeed at which a firm starts
internationalising
Slowly but surely
Traditional models
• Internationalisation starts once a company has already gathered experience
at home.
• Increased commitment.
– E.g. exporting before establishing a physical venture in the new country.
• Not many locations in a short-time span.
• Increased distance, going from neighbouring countries to more distant ones.
7
Go fast or go home
9
Traditional models: the challenge
América Móvil BYD Co. Ltd.Ocimum
Biosolutions
Go fast or go home
10
Traditional models: the challenge
América Móvil BYD Co. Ltd.Ocimum
Biosolutions
Is there an optimum speed of internationalisation?
Speed of internationalisation-performance
• Sample of 120 Spanish firms (listed in the Madrid Stock Exchange).
• Distribution by industry:
11
Source: García-García, García-Canal, and Guillén (2017)
Is there an optimum speed of internationalisation?
Speed of internationalisation-performance
• Short-term performance (i.e. accounting performance).
12
Speed of internationalisation
ROA
NO SIGNIFICANT RELATIONSHIP
Is there an optimum speed of internationalisation?
Speed of internationalisation-performance
• Long-term performance (i.e. market performance).
13
Speed of internationalisation
Tobin’s qOPTIMUM
Is there an optimum speed of internationalisation?
Speed of internationalisation-performance
• Long-term performance (i.e. market performance).
14
Speed of internationalisation
Tobin’s q
• Alleviates knowledge depreciation.
• Search for new knowledge.
Is there an optimum speed of internationalisation?
Speed of internationalisation-performance
• Long-term performance (i.e. market performance).
15
Speed of internationalisation
Tobin’s q
• Time-compression diseconomies.
• Limited absorptive capacity.
Are there any factors affecting that optimum?
Speed of internationalisation-performance
• Technological knowledge.
16
Source: García-García, García-Canal, and Guillén (2017)
Are there any factors affecting that optimum?
Speed of internationalisation-performance
• Technological knowledge.
– Reduction of technological obsolescence risk.
– Cost efficiency spread R&D costs over a larger sales base.
– Adaptation takes time.
– No adaptation worse fit between technology and host country.
17
PROS
CONS
Are there any factors affecting that optimum?
Speed of internationalisation-performance
• Diversity of international experience.
18
Source: García-García, García-Canal, and Guillén (2017)
Are there any factors affecting that optimum?
Speed of internationalisation-performance
• Diversity of international experience.
19
CON
PRO
The more diverse the international
experience, the less probable is that the
multinational gains access to valuable
complementary knowledge.
The more diverse the international
experience, the faster managers can make
decisions about the multinational’s course of
action.
How can managers benefit from these results?
Managerial implications
• Managers cannot speed up the foreign expansion of their firms ad infinitum
without eventually experiencing a decline in their value in capital markets
(SKY IS NOT THE LIMIT).
• Knowledge-based factors can support or hinder a successful rapid foreign
expansion.
• Multinationals from the ‘old Europe’ can also benefit from a rapid foreign
expansion.
• Account for the characteristics of your firm to find the ‘right’ speed.
20