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@OUBSchool #breakfastbriefing Breakfast Briefing Rapid internationalisation and performance: Is the sky the limit? Tuesday 12 September 2017
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Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Mar 28, 2020

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Page 1: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

@OUBSchool #breakfastbriefing

Breakfast Briefing

Rapid internationalisation and

performance: Is the sky the limit?

Tuesday 12 September 2017

Page 2: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

@OUBSchool #breakfastbriefing

Welcome

Sanjay Gandhi

Teaching Fellow

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@OUBSchool #breakfastbriefing

Housekeeping

• We are not expecting a fire alarm, should the alarm

sound, please make your way to the nearest exit

• Please turn all mobile devices to silent

• We encourage you to tweet using #breakfastbriefing

• The event is being filmed to watch at a later date

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@OUBSchool #breakfastbriefing

Rapid internationalisation and

performance: Is the sky the limit?

Dr Raquel Garcia-Garcia

Lecturer in Strategic Management

The Open University Business School

Page 5: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Finding the ‘right’ speed

5

Too slow

Too fast

The ‘right’

speed

© The Mercury News

Page 6: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

What do we mean by this?

Speed of internationalisation

6

Year

of

establishment

Year

of

first international

venture …

Post-internationalisation speedSpeed at which a firm starts

internationalising

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Slowly but surely

Traditional models

• Internationalisation starts once a company has already gathered experience

at home.

• Increased commitment.

– E.g. exporting before establishing a physical venture in the new country.

• Not many locations in a short-time span.

• Increased distance, going from neighbouring countries to more distant ones.

7

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Slowly but surely

Traditional models

8

1962

1984

2017

2017

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Go fast or go home

9

Traditional models: the challenge

América Móvil BYD Co. Ltd.Ocimum

Biosolutions

Page 10: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Go fast or go home

10

Traditional models: the challenge

América Móvil BYD Co. Ltd.Ocimum

Biosolutions

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Is there an optimum speed of internationalisation?

Speed of internationalisation-performance

• Sample of 120 Spanish firms (listed in the Madrid Stock Exchange).

• Distribution by industry:

11

Source: García-García, García-Canal, and Guillén (2017)

Page 12: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Is there an optimum speed of internationalisation?

Speed of internationalisation-performance

• Short-term performance (i.e. accounting performance).

12

Speed of internationalisation

ROA

NO SIGNIFICANT RELATIONSHIP

Page 13: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Is there an optimum speed of internationalisation?

Speed of internationalisation-performance

• Long-term performance (i.e. market performance).

13

Speed of internationalisation

Tobin’s qOPTIMUM

Page 14: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Is there an optimum speed of internationalisation?

Speed of internationalisation-performance

• Long-term performance (i.e. market performance).

14

Speed of internationalisation

Tobin’s q

• Alleviates knowledge depreciation.

• Search for new knowledge.

Page 15: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Is there an optimum speed of internationalisation?

Speed of internationalisation-performance

• Long-term performance (i.e. market performance).

15

Speed of internationalisation

Tobin’s q

• Time-compression diseconomies.

• Limited absorptive capacity.

Page 16: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Are there any factors affecting that optimum?

Speed of internationalisation-performance

• Technological knowledge.

16

Source: García-García, García-Canal, and Guillén (2017)

Page 17: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Are there any factors affecting that optimum?

Speed of internationalisation-performance

• Technological knowledge.

– Reduction of technological obsolescence risk.

– Cost efficiency spread R&D costs over a larger sales base.

– Adaptation takes time.

– No adaptation worse fit between technology and host country.

17

PROS

CONS

Page 18: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Are there any factors affecting that optimum?

Speed of internationalisation-performance

• Diversity of international experience.

18

Source: García-García, García-Canal, and Guillén (2017)

Page 19: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Are there any factors affecting that optimum?

Speed of internationalisation-performance

• Diversity of international experience.

19

CON

PRO

The more diverse the international

experience, the less probable is that the

multinational gains access to valuable

complementary knowledge.

The more diverse the international

experience, the faster managers can make

decisions about the multinational’s course of

action.

Page 20: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

How can managers benefit from these results?

Managerial implications

• Managers cannot speed up the foreign expansion of their firms ad infinitum

without eventually experiencing a decline in their value in capital markets

(SKY IS NOT THE LIMIT).

• Knowledge-based factors can support or hinder a successful rapid foreign

expansion.

• Multinationals from the ‘old Europe’ can also benefit from a rapid foreign

expansion.

• Account for the characteristics of your firm to find the ‘right’ speed.

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Deglobalisation trend

What does the future hold?

21

Page 22: Breakfast Briefing Rapid internationalisation and performance: Is …business-school.open.ac.uk/sites/business-school.open.ac... · 2017-09-25 · How can managers benefit from these

Deglobalisation trend

What does the future hold?

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@OUBSchool #breakfastbriefing

THANK YOU

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@OUBSchool #breakfastbriefing

Q&A

Facilitator: Sanjay Gandhi

Dr Raquel Garcia-Garcia

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@OUBSchool #breakfastbriefing

Closing Comments

Sanjay Gandhi

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@OUBSchool #breakfastbriefing

Thank you

Please stay for networking and refreshments