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@amanwhotweets FROM BREAKDOWN TO BREAKTHROUGH
27

Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

Jul 14, 2015

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Aman Narain
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Page 1: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

@amanwhotweets

FROM BREAKDOWN

TO BREAKTHROUGH

Page 2: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

WE LIVE IN INTERESTING TIMES.

Page 3: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

TIMES OF INCREDIBLE CHANGE.

RETAIL TRANSPORT

TELECOMS BANKING

TRAVEL

HEALTHCARE

Page 4: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

SOCIAL MOBILE

ANALYTICS CLOUD

CHANGE DRIVE BY NEW TECHNOLOGY.

Page 5: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

@KPCB

CHANGE DRIVEN BY LOWER COSTS.

SMARTPHONE 2008 - 2013

BANDWIDTH 1999 - 2013

STORAGE 1992 - 2012

Page 6: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

CHANGE DRIVEN BY CUSTOMER TASTES.

Page 7: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

CHANGE DRIVEN BY NEW COMPETITORS.

Page 8: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

CHANGE DRIVEN BY NEW COMPETITORS.

Page 9: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

CHANGE THAT IS POLARISING INDUSTRIES.

Page 10: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

THE STANDARD CHARTERED

DIGITAL STORY 2008 - 2014

Page 11: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

2008JANUARY

Page 12: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

MARKETS USERS REV. TXS NPS

2M 0 ~5M 427

33 7M 60M 100M 75

TRANSFORMING IN NUMBERS.

Page 13: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

TRANSFORMING BY INNOVATING.

Page 14: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

TRANSFORMING BY COLLABORATING.

Page 15: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

TRANSFORMING BY ENGAGING.

Page 16: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

TRANSFORMING OUR TALENT.

Page 17: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

TRANSFORMING OUR BRAND.

Page 18: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

WHAT IT TOOK

TO BECOME WORLD CLASS

Page 19: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

PROCESSPURPOSE

PRODUCTIVITY PEOPLE

Page 20: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

COMMUNICATE TO EVERYONE

2

SKATE TO THE PUCK (CLIENTS)

3

WAYNE GRETZKY ICE HOCKEY LEGEND

I skate to where the puck is going to be, not where it has been.

BE MISSION ORIENTED

1

PURPOSE

Page 21: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

PURPOSE PROCESS

PRODUCTIVITY PEOPLE

Page 22: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

Design is not just what it looks like and feels like. Design is how it works.

STEVE JOBSAPPLE

BUILD NEW PROCESSES &

RITUALS

2

DON’T FORGET THE BEAUTIFUL

BASICS

3

INVEST IN DESIGN LED

DEVELOPMENT

1

PROCESS

Page 23: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

PURPOSE PROCESS

PRODUCTIVITY PEOPLE

Page 24: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

Fear is the disease, Hustle is the antidote.

SWEAT THE SMALL STUFF

2

SHIP PRODUCT NOT IDEAS

3

TECHNOLOGY IS THE BUSINESS

1

PRODUCTIVITY

TRAVIS KALANICK UBER

Page 25: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

PURPOSE PROCESS

PRODUCTIVITY PEOPLE

Page 26: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

PEOPLE

Silicon Valley is a mindset, not a location. REID HOFFMANLINKEDIN

CONNECT

2

HAVE FUN

3

EMPOWER

1

Page 27: Breakdown to Breakthrough. Driving Digital Transformation. Unilever Digital Masterclass.

THANK YOU!@amanwhotweets

AMAN ARAIN .COM