Strategies & roadmaps
Strategies & roadmaps
Evolution of Sustainability Environmental & Social Sustainability Holistic CSR approach Examples of Sustainability practices
Outline
Evolution of Sustainability
Tata Group Purpose
Concerns for the Nation & the Employees is of paramount importance
View from the top – CEOs Speak
93% CEOs believe that sustainability issues will be critical to the future
success of business
72%CEOs cite “brand, trust and
reputation” as one of the top 3 factors driving them to take action
on sustainability issues
91%CEOs report that their company will employ new technologies to
address sustainability issues over the next five years
88% CEOs believe that they should be integrating sustainability through
their supply chain
What is at stake?
What is at stake?
Brand Reputation
InvestmentsRevenuesLicense to Operate
Supply ChainHuman Capital EnvironmentSafety
Credibility Customers
‘It takes 20 years to build a reputation and 5 minutes to ruin it.’
Warren Buffet
Is your brand CREDIBLE?
The Concept of Triple Bottom line
ENVIRONMENTALENVIRONMENTALTRANSFORMATION-Tata TRANSFORMATION-Tata MotorsMotors
800 acres of land, procured in 1965, was a barren landscape of hard basalt rock
A 300 meter long stone masonry dam was constructed to impound rain water from surrounding catchments
The lake gave the resources to commence greening of the landscape
Today the ‘Green Belt’ includes approximately 5million trees planted within its premises.
Lakes and ponds cover 85 acres, while surrounding tree plantation is spread over 152 acres.
Thousands of migratory birds visit the lakes between October and February every year
Pisciculture: Thriving fish population being culled from lakes.
EFFORTS TO SUSTAIN BIODIVERSITY
NDTV Campaigns on Sustainability
Greenathon – Started two years ago. A hugely successful format in collaboration with top celebrities and politicians to create environmental awareness
Save the Tiger – An ongoing campaign started earlier this year. With only 1411 tigers left in India our campaigns have made national level impacts and several state governments have come forward and launched programmes at state level to save our national animal
.
Social Sustainability- CSR in Developing countries also entails a large share of Community Development
Some facts about of India
Urban Rural Total
Water Supply 96% 84% 88% Sanitation 54% 21% 31%
Literacy rate
Total 66%Male 76.9%
Female 54.5%
Some Community Development opportunities
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Comprehensive CSR plan
Key CSR Initiatives
Some holistic Sustainability Examples
Integration of Farmers in the Dairy business - Heritage Foods Way
Heritage is an 18 year old company operating across 2000 sq.km. Heritage Support about 2,00,000 farmers in milk , fruits &
Vegetables production and productivity, for improving the rural economy and to supply Fresh quality products to the customers.
Provide social security through health & accidental insurance to the farmers & Milch cattle.
Support the farmers with Inputs, extension and supply of FMCG products at an attractive price for personal consumption on credit.
Heritage is setting up Hydro and wind power projects to mitigate the carbon emissions and see Heritage a green company in the next two year.
Heritage is committed for sustainable & green Business
Energy conservation award
Road Safety- Thro Responsible driving Facts
◦ India has the Second largest road network in the world with over 3 Million KM of roads of which 46% are paved.
◦ Road accidents take place every minute & a road accident death every hour & half in India. (source- Feb 19th,2010,ICT by IANS)
◦ As per World Health Organisation report- India tops the Global list of deaths in road accidents with 1,25,000 fatalities & at least 2.2Million Serious Injuries.
◦ India is projected to have the largest no of Cars in the world,611 Million by 2050.- Source -3 rd BRIC report of Goldman Sachs.
◦ Future demand for drivers is expected to be 5.1 Million by 2022
Tata Motors has embarked on a project to Train 1 Million drivers every year by 2016
Adoption of Structured sustainability strategy
Is it required only for new start ups?
Is it required only for company’s in public scrutiny?
Is it required only for company raising funds?
◦ Or is it just the right thing to do?
IMFA is the largest producer of Ferro Alloys in India almost 5 decades.
Its other main activities are mining and power generation although both are only for captive purposes.
IMFA’s operations are certified to international standards ISO 9000,ISO 14001 & OHSAS 18001
IMFA also has multi faceted CSR operations
So why integration of Sustainability with Business
IMFA exports 90% of its product and is setting up operations overseas, so global image is important.
IMFA operates in remote areas, thus community development projects are imperative.
Mining and Power demand Environmental initiatives Manufacturing industries depend on government approvals,
so it’s imperative for IMFA to stay ahead of the legislation
In order to be “Responsible Sustainable Entity”, IMFA must make sustainability a core part of it’s business strategy, thus “Integrate Sustainability with Business Practice”
Balanced Sustainability
Finance HumanResources
Communication Legal
Marketing &Sales
Manufacturing
Sourcing & Vendor
development
R&D
Business Functions active participation a key ingredient
Core Values of Responsibility, Engagement , Accountability,
Transparency, Willingness to Change + Business Values
Commitment to Financial, Environmental and Social
Responsibility
Implementation
Achieving the Integration
Implementation of the intended integration requires a multi-pronged approach. One such method is to work on the following four areas:
Implementation
Business Unit Level Triple Bottomline Reporting
Cascaded Sustainability Scorecards
Separate Stakeholder Engagement Department
Audit cum Facilitation
Team
Sustainability is not about risk mitigating but creating opportunities
Thank You