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Is Brazil the Next Big Thing in HealthcareIs Brazil the Next Big Thing in Healthcare??
Complex Complex Brazilian Healthcare Market Poised for Brazilian Healthcare Market Poised for GrowthGrowth
Willian Fujioka, Industry Analyst
Healthcare
June 13, 2012June 13, 2012
© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
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Today’s Presenter
Functional Expertise
• 7 years of market intelligence expertise within the pharmaceutical industry and Frost &
Sullivan. Particular expertise in:
- Conducting qualitative and quantitative primary market researches
- Creating and designing market reports and executive dashboards with secondary data
(sales and prescriptions)
- Developing competitive intelligence environment and analyzing business development
opportunities
- Planning and implementing datamining and business intelligence projects
Willian Fujioka
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- Managing sales force effectiveness activities
Industry Expertise
• 7 years in the Healthcare sector, mainly:
- Cardiology
- Respiratory
- Dermatology
- Gynecology
- CNS
- Oncology
Willian FujiokaIndustry Analyst,
Healthcare
Frost & Sullivan
Latin America
São Paulo
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Agenda
• Why is this a HUGE Growth Opportunity?
• Let’s understand what will build this outstanding
scenario = Let’s look beyond…
• ... the expansion of the C-class
• ... the non-branded generic drugs
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• ... the non-branded generic drugs
• ... the Brazilian Unified Health System (SUS)
• ... the premium hospitals
• ... hypertension and epidemics
• The key take-away
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Why is this a HUGE Growth Opportunity?
Brazil has turned into a focus point globally…
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Why is this a HUGE Growth Opportunity?
… and when we look a little closer, Healthcare shines.
2015CAGR
2011-20152011
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GDP1 $2.87 trillion
Sources: 1. IMF World Economic Outlook Database Apr 2012, GDP, current prices; 2. Frost & Sullivan analysis.
3.6%
Healthcare Market2
$52.30 billion 12.6%
$2.49 trillion
$32.50 billion
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Let’s understand what will build this outstanding
scenario
Rise of the midde class
Emerging of Healthcare IT
Generics
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Healthcare IT
Heavy disease burden
Investments from
government
Generics
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Let’s look beyond the expansion of the C-class
Economic Class 2003 2011 2014
A/B 13.3 22.5 29.1
C 65.9 105.4 118.0
D/E 96.2 63.5 48.9
Distribution of Population per Economic Class1, Brazil, 2003-2014
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31.8 33.7 35.0 37.0 38.8 40.8 42.145.7 47.6
18.0% 18.8% 19.0% 19.8% 20.5% 21.5% 22.0% 24.0% 25.0%
0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%
0.0
10.0
20.0
30.0
40.0
50.0
2003 2004 2005 2006 2007 2008 2009 2010 2011
Tota
l p
op
ula
tio
n c
ov
era
ge
rate
Insu
red
pe
op
le (
Mil
lio
ns)
Number of Insured People and Total Population Coverage Rate2, Brazil, 2003-2011
Sources: 1. FGV; 2. ANS.
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Let’s look beyond the non-branded generic drugs
Pharma and
Non-branded generics
Biosimilars: recent and Branded
Other segments
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Pharma and Biotech
recent and upcoming regulation
Blockbusters’ patent
expiries
Branded generics
segments
Low-cost versions with similar value:
easier to use/maintain,
produced locally etc.
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Let’s look beyond SUS
SUS: Brazilian Unified Health System
• Based on the Federal Constitution’s principles of health, which consider healthcare to be a
citizen’s right and the state’s duty.
• Central purpose: to provide universal, integrated, and egalitarian access to high-quality
healthcare.
• The policy-making comprises executive bodies, social participation and intermanagerial
committees – in federal, state and municipal levels.
“Popular Pharmacy”
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“Popular Pharmacy”
• Up to 90% reimbursement from government to pharmacies, for drugs that treat +10 chronic diseases.
• 100% reimbursement for hypertension, diabetes and asthma (just included).
Multiannual Plan (2012-2015), from Ministry of Planning
• Main objective: Expansion, Development and Improvement of SUS
• $175.96 billion budget
Investment Program for Health Industrial Complex, from Ministry of Health
• Main objective: Create 20 PPPs with technology transfers to produce locally biosimilars and medical devices
• $1.11 billion budget
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Let’s look beyond the premium hospitals
Emerging of Healthcare
Overall pressure for more
productivity in hospitals
Aggressive expansion of big private groups
Modernization of public
infrastructure
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Healthcare IT
Boom of smartphones and tablets:
m-Health
Internationalaccreditation certificates
National Plan for Universal
Broadband Connection
Medical
Tourism
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Let’s look beyond hypertension and epidemics
Health of mothers and children
Maternal mortality Slow decline
Preterm delivery Increasing
Infectious diseases
Dengue Seasonal epidemics
Visceral leishmaniasis Increasing
Non-communicable diseases
Main Trends for Top Health Disorders and Causes of Death1, Brazil, 2011–2015
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Non-communicable diseases
Overweight/obesity Rapid increase
Diabetes Increase
Hypertension High prevalence, still increasing
Psychiatric diseases High prevalence
Asthma High prevalence
Cancers of the breast, lung, prostate, and colon Increasing
Tobacco use Declining but still at unacceptable levels
Excessive use of alcohol Declining but still at unacceptable levels
More than 2.0 million new cancer cases2 are expected by 2015
Sources: 1. Lancet; 2. INCA.
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The key take-away
Yes, Brazil is a big thing in Healthcare, with opportunities for all
segments and not only current players in Healthcare industry.
• Local Companies
• Multinational
Companies
Pharma and Biotech
Medical Devices
Specific
Drivers
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Companies
• Healthcare
Players
• Non-Healthcare
Players
Medical Devices
Healthcare IT
Medical Imaging
Clinical Diagnostics
Overall
DriversOpportunities
Specific
Drivers
Specific
Drivers
Specific
Drivers
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Next Steps
Develop Your Visionary and Innovative SkillsGrowth Partnership Service Share your growth thought leadership and ideas or
join our GIL Global Community
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Join our GIL Community NewsletterKeep abreast of innovative growth opportunities
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For Additional Information
Britni Myers
Corporate Communications
Healthcare
(210) 477-8481
[email protected]
Reenita Das
Senior Vice President
Healthcare
(408) 857-9386
[email protected]
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Allison Tucker
Sales Manager
Healthcare
(210) 247-2462
[email protected]