Brazil - Tourism

Brazil - TourismBrazil - Tourism

Development StrategyDevelopment Strategy

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A good strategy for Brazil?A good strategy for Brazil? Relatively undeveloped – scope for expansion.Relatively undeveloped – scope for expansion. Foreign visitors account for ¼ holiday makers.Foreign visitors account for ¼ holiday makers. Rising prosperity will allow Brazilians to take Rising prosperity will allow Brazilians to take

holidays.holidays.StrategyStrategy*Improve infrastructure for tourists.*Improve infrastructure for tourists.*Improve the quality of services.*Improve the quality of services.*Invest in marketing to promote the country.*Invest in marketing to promote the country.*Government has produced national policy – *Government has produced national policy –

recognises the potential & problems of opening recognises the potential & problems of opening up ecological areas.up ecological areas.

Rio de JaneiroRio de Janeiro

‘‘River of January’ – commemorates 1st Jan 1502 River of January’ – commemorates 1st Jan 1502 when Portuguese captain sailed into the harbour.when Portuguese captain sailed into the harbour.

AttractionsAttractions*Warm climate*Warm climate*Numerous beaches – Ipanema, Copacabana.*Numerous beaches – Ipanema, Copacabana.*World famous monuments – Sugar loaf mountain, *World famous monuments – Sugar loaf mountain,

Corcovado mountain & Christ the Redeemer.Corcovado mountain & Christ the Redeemer.*Carnival*Carnival*Tijuca National Park*Tijuca National Park*Theatres, nightclubs, museums, cinemas, art *Theatres, nightclubs, museums, cinemas, art

galleries.galleries.*Extensive highway, good international airport.*Extensive highway, good international airport.

Problems in the city? Is it sustainable?

Solutions?

Ipanema

Copacabana

Christ the Redeemer

Sugar Loaf Mt

Tijuca National ParkTijuca National Park

Sustainable?Sustainable?

Sprawling city.Sprawling city. Traffic problems – pollution.Traffic problems – pollution. Shanty towns.Shanty towns. Safety -Rio gun crime & petty theftSafety -Rio gun crime & petty theft..

How could tourists help the poor?

Favela Hotels serve up a different view Favela Hotels serve up a different view of Rioof Rio

Favela tourism is nothing new in Rio. Since the 1980s Favela tourism is nothing new in Rio. Since the 1980s guidebooks have suggested that tourists take fleeting trips past guidebooks have suggested that tourists take fleeting trips past the 800 or so shantytowns now scattered across the city’s the 800 or so shantytowns now scattered across the city’s undulating landscape. Dozens of tourist companies offer Jeep undulating landscape. Dozens of tourist companies offer Jeep excursions into such areas, which are notorious for their cocaine excursions into such areas, which are notorious for their cocaine fuelled conflicts. Unfortunately, the poor did not receive any fuelled conflicts. Unfortunately, the poor did not receive any money.money.

Today however, half a dozen favela hotels have opened their Today however, half a dozen favela hotels have opened their doors for tourists keen to get a taste of the city’s impoverished doors for tourists keen to get a taste of the city’s impoverished underbelly or economise as they make their way around South underbelly or economise as they make their way around South America.America.

Rio Culture has no pretension to being seen as a conventional Rio Culture has no pretension to being seen as a conventional hotel. With stunning views over Copacabana beach and home hotel. With stunning views over Copacabana beach and home cooking, it still charges $24 a night. Its upstairs windows offer a cooking, it still charges $24 a night. Its upstairs windows offer a 360° view of favela life, from marijuana deals on the street 360° view of favela life, from marijuana deals on the street below to the elderly women hanging out the washing, to the trail below to the elderly women hanging out the washing, to the trail of litter cascading down the hill. of litter cascading down the hill.

It is difficult to imagine why foreigners may want to come to a so It is difficult to imagine why foreigners may want to come to a so called risk area – but at least my kids may not live her forever, called risk area – but at least my kids may not live her forever, said a favela dweller.said a favela dweller.

Expanding tourism in the NEExpanding tourism in the NEAttractionsAttractions

*2000km of unbroken tropical beaches.*2000km of unbroken tropical beaches.

*Colonial heritage – Baroque charches & *Colonial heritage – Baroque charches & cobbled streets (365 Churches in Salvador)cobbled streets (365 Churches in Salvador)

*Receife – Brazilaian Venice.*Receife – Brazilaian Venice.

*Sunshine virtually guaranteed.*Sunshine virtually guaranteed.

Marketing StrategiesMarketing Strategies

*’Sun Policy’ – extra day for each day it rains.*’Sun Policy’ – extra day for each day it rains.

*TV soap opera being filed on NE beaches.*TV soap opera being filed on NE beaches.

*Rio Carnival singers released a song about the *Rio Carnival singers released a song about the NE.NE.

ChangesChanges

*International Hotel groups have moved in – *International Hotel groups have moved in – Sheraton, Best Western, Club Med to ‘test the Sheraton, Best Western, Club Med to ‘test the water’.water’.

**Plan to build 5 water parks in the NE (joint venture Plan to build 5 water parks in the NE (joint venture with Canadian company).with Canadian company).

**Golden Coast ProjectGolden Coast ProjectLocated 65km South of Recife's international Located 65km South of Recife's international

airport.airport.Average temp – 28°CAverage temp – 28°CSheltered reefs, coconut groves, mangroves and Sheltered reefs, coconut groves, mangroves and

forests.forests.Project has strict development rulesProject has strict development rules

Strict Development rulesStrict Development rules Only 2% of 10,000 ha to be built on.Only 2% of 10,000 ha to be built on. 2 storey max building height.2 storey max building height. Environmental considerations taken- Environmental considerations taken-

Mangrove Research centre.Mangrove Research centre.

Design sustainable project in the rainforest.

Aldeia dos LagosAldeia dos Lagos200km from Manaus200km from ManausOnly 12 apartments (small scale)Only 12 apartments (small scale)Visit Preserved lakes – learn about their ecosystem.Visit Preserved lakes – learn about their ecosystem.Handicraft store on site.Handicraft store on site.Overnight picnic with Santa Luiz community – Overnight picnic with Santa Luiz community –

practise primitive fishingpractise primitive fishing-local people tell folk lore stories-local people tell folk lore stories-learn about their way of life-learn about their way of lifeSet with help from the WWF & Brazilian NGO Set with help from the WWF & Brazilian NGO

ASPAC.ASPAC.

Ariau Jungle LodgeAriau Jungle Lodge35miles up Negro River from Manaus35miles up Negro River from ManausMost guides come from surrounding villages.Most guides come from surrounding villages.Not a single tree has been knocked down.Not a single tree has been knocked down.The Cabins have been built up & between the trees – The Cabins have been built up & between the trees –

interconnected by walkways.interconnected by walkways.6-7 people (small scale)6-7 people (small scale)Jungle walksJungle walksVisit indigenous villages – music/storiesVisit indigenous villages – music/storiesPiranha fishingPiranha fishingJungle hikes.Jungle hikes.Learn how to use a bow & arrow, learn how to rubber tapLearn how to use a bow & arrow, learn how to rubber tap