AMT - Sao Paulo Technology Center Antonio Bardella Avenue, 322 Sorocaba - SP 01427-002 Brazil Telephone: +55 (15) 9806-7981 E-mail: [email protected]www.AMTonline.org BRAZIL: THE HEARTBEAT OF THE SOUTH AMERICAN MARKET Achilles Arbex, General Manager, AMT Sao Paulo Technology Center It is true that the BRICS have slowed down their growth in 2013. Nevertheless, among them, Brazil has been surprisingly resilient and offers a strong opportunity for manufacturing technology suppliers. The presentation will provide a status report about the Brazilian market while discussing the outlook for its industrial growth. Brazil seen from the inside, presents many more opportunities then when looked upon from the outside. This presentation is one that comes from within and will also cover the challenges that still exist, but at the same time, indicating the roadmap to overcome the barriers and for participating in the many business opportunities that are only accessible by the companies that have a direct and significant presence in the country. This presentation will also discuss the newly established "AMT Sao Paulo Technology Center" in Sorocaba, SP, and the many resources that the Center offers to AMT members. Achilles P. Arbex joined AMT as General Manager of the AMT Sao Paulo Technology Center in Sorocaba, Brazil, in May 2013. Achilles graduated as an Automation and Control Engineer and has a post-graduate degree in Strategic Project Management from ITA – The Aeronautics Technology Institute in Sao Jose dos Campos, SP, Brazil. Prior to the current position at AMT, Achilles held positions at ZF Brazil, ZF Germany and Dana Industries. Achilles’ experience involves business development and industrial investment in Brazil at international and domestic manufacturing companies and at various industrial segments, including automotive, aerospace, electric and electronic, oil and gas, alternative energy, and others.
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BRAZIL: THE HEARTBEAT OF THE SOUTH AMERICAN MARKET
Achilles Arbex, General Manager, AMT Sao Paulo Technology Center
It is true that the BRICS have slowed down their growth in 2013. Nevertheless, among them, Brazil has been surprisingly resilient and offers a strong opportunity for manufacturing technology suppliers. The presentation will provide a status report about the Brazilian market while discussing the outlook for its industrial growth. Brazil seen from the inside, presents many more opportunities then when looked upon from the outside. This presentation is one that comes from within and will also cover the challenges that still exist, but at the same time, indicating the roadmap to overcome the barriers and for participating in the many business opportunities that are only accessible by the companies that have a direct and significant presence in the country. This presentation will also discuss the newly established "AMT Sao Paulo Technology Center" in Sorocaba, SP, and the many resources that the Center offers to AMT members.
Achilles P. Arbex joined AMT as General Manager of the AMT Sao Paulo Technology Center in Sorocaba, Brazil, in May 2013. Achilles graduated as an Automation and Control Engineer and has a post-graduate degree in Strategic Project Management from ITA – The Aeronautics Technology Institute in Sao Jose dos Campos, SP, Brazil. Prior to the current position at AMT, Achilles held positions at ZF Brazil, ZF Germany and Dana Industries. Achilles’ experience involves business development and industrial investment in Brazil at international and domestic manufacturing companies and at various industrial segments, including automotive, aerospace, electric and electronic, oil and gas, alternative energy, and others.
AMT – The Association For Manufacturing Technology
BRAZIL: THE HEARTBEAT OF THE SOUTH AMERICAN MARKET
Mario Winterstein, Business Development Director, AMT – The Association For Manufacturing Technology
It is true that the BRICS have slowed down their growth in 2013. Nevertheless, among them, Brazil has been surprisingly resilient and offers a strong opportunity for manufacturing technology suppliers. The presentation will provide a status report about the Brazilian market while discussing the outlook for its industrial growth. Brazil seen from the inside, presents many more opportunities then when looked upon from the outside. This presentation is one that comes from within and will also cover the challenges that still exist, but at the same time, indicating the roadmap to overcome the barriers and for participating in the many business opportunities that are only accessible by the companies that have a direct and significant presence in the country. This presentation will also discuss the newly established "AMT Sao Paulo Technology Center" in Sorocaba, SP, and the many resources that the Center offers to AMT members.
Mr. Winterstein’s experience involves industrial engineering, production and manufacturing processes in the metalworking industry, combined with 25 years in sales engineering, sales management and international marketing. Mr. Winterstein received his degree in São Paulo, Brazil, as an Industrial Engineer; he communicates fluently in six languages. He lived and worked in Brazil, Mexico and Europe prior to residing in the USA. Prior to joining AMT in January 1998, he held various positions in metal cutting and metal forming machine tool builders in the United States. Mr. Winterstein’s responsibility at AMT is to provide international business support to AMT members in the Americas and Japan.
10/14/2013
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Brazil: The Heartbeat of the South American MarketAchilles Arbex
Mario Winterstein
Introduction
Mario C. Winterstein
Business Development Director
AMT – The Association For Manufacturing Technology
McLean, VA – USA
Achilles P. Arbex
General Manager
AMT Brazil Sao Paulo Technology Center
Sorocaba, SP – Brazil
10/14/2013
2
Agenda
Introduction
Why Brazil?
Outlook, Opportunities and Threats
Myths vs. Reality
AMT Sao Paulo Technology Center
Q&A
Why Brazil?
Brazilian trade is expected to rise by 50% to 100% or
more over the next ten years, depending on the
market. (Oxford Economics)
Brazil’s auto market is the biggest in Latin America
and the fourth biggest in the world. (Ernst & Young)
Brazil’s domestic market is bigger than that of Mexico,
Argentina, Colombia, Chile, and Peru combined.
(Oxford Economics)
10/14/2013
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Why Brazil?
Brazil GDP growth was 0.9% in 2012, and is trending to
2.4% in 2013. Estimated growth is at 2.2% for 2014
(Reuters).
Inflation to drop from 5.8% in 2013 to 5.7% for the
coming year (Banco Central).
The BRL is expected to remain around BRL 2.2 per USD
until the end of 2014 (Reuters).
Industrial output recorded 2.1% in 2013, while the
forecast is 2.65% for 2014 (Reuters).
Why Brazil?
200 million consumers with increased purchasing
power
Half of the economy of Latin America.
Per capita income 30% higher than China, and a
growing consumer class (World Bank)
Weathered the financial crisis better than most
markets
Agricultural superpower
10/14/2013
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Brazil and the World
Source: CNN Money
U.S.A.$16.2
Japan$5.1
China$9.0
Germany$3.6
France$2.7 Brazil
$2.5 England$2.4
Russia$2.2
Italy$2.1
India$2.0
View by Size | Growth
2013
GDP in Trillions of U.S. DollarsWorld’s sixth‐largest economy