McCarthy Tétrault LLP / mccarthy.ca Brazil: A Promising Market Frederico Marques PhD & LLM International Law Partner & Foreign Legal Consultant, McCarthy Tétrault Chairman, Brazil-Canada Chamber of Commerce February 27, 2014 Doing Business in Brazil. Presentation at the Board of Trade of Metropolitan Montreal. DOCS #13208457
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Brazil: A Promising Market - CCMM · Brazil: A Promising Market Frederico Marques PhD & LLM International Law Partner & Foreign Legal Consultant, McCarthy Tétrault Chairman, Brazil-Canada
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¬ Compliance with Brazilian legal framework (advanced planning is key)
¬ Contact the Canadian Embassy and Consulate. Canada has a strong presence
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11. Tips for Doing Business in Brazil
Brazil is not for Beginners (O Brasil não é para principiantes) - Tom Jobim
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¬ Long Term Commitment (plan, plan & plan)
¬ Personal Relationship (Relationship comes first, second & third). For friends everything... for enemis the law!
¬ Know the language & Understand the culture
¬ Being late is normal! Expect people being late (work and social) life)
¬ Don´t get right down to business. Take time to greet and say good-bye to each participant
¬ Body language! Physical contact is part of communication! Touch arms, backs is normal. Woman kiss twice (once on each cheek together with a shake of hands)
¬ Brazilians like foreigns, but be nice to them. No arrogance allowed!
¬ Be prepared to be interrupted when you are talking. It is not rude in Brazil.
¬ Verbal communication. Eye Contact. Becareful with some gestures (Ok!)
¬ Emails are not answered on the same speed as in North America
¬ Appearances count.
¬ Make sure you are dealing with decision maker
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12. Other helpful survival hints
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Business
¬ Do not plan to make a business visit or schedule any appointments during holidays or festivals
¬ Make appointments 1-2 weeks in advance (not a month or two)
¬ If you meet a colleague during the weekend, make sure to greet your colleague
¬ Gifts are not important in establishing a business relationship, and people wont expect it
Social/Business
¬ Always entertain in a prestigious restaurant. Be prepared for lengthy meals
¬ Brazilians always wash their hands before eating and rarely touch food with their hands
¬ When inviting Brazilians to dinner or a party:
do not suggest that your guest bring food or drink
do not expect them to arrive on time (15 -30 minutes late).
do not indicate at what time the party will end
¬ Brazilians are extremely casual about time:
10-15 minutes late is normal
15-30 minutes is not unusual
Arrive on time for a formal meeting and prepare to wait for your Brazilian colleagues
¬ Send flowers before or after visiting someone’s home for dinner or lunch
¬ Football, family, Brazil’s beautiful beaches and the country’s rapid growth are appropriate conversations
(be careful when talking about politics and religion).
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14. Government Assistance & Chambers of Commerce
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Country
Apex Brasil Brasil
Brazilian Embassy in Ottawa Canada
Brazilian Consulate and Trade Office in Toronto Canada
Brazilian Consulate in Montreal Canada
Brazilian Consulate in Vancouver Canada
Brazil-Canada Chamber of Commerce Canada
Câmara de Comércio Brasil-Canada Brazil
Canadian Embassy in Brasilia Brazil
Canadian Consulate in São Paulo Brazil
Canadian Consulate in Rio de Janeiro Brazil
Canadian Trade Office in Belo Horizonte Brazil
Canadian Trade Office in Recife Brazil
Canadian Trade Office in Porto Alegre Brazil
DFAIT offices in Quebec City & Around Canada Canada
EDC Offices in Rio de Janeiro & São Paulo Brazil
EDC Offices in Canada Canada
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14. Brazil in Pictures
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Thank you for your attention!
&
Enjoy your time Doing Business in Brazil.
Be ready to have a lot of fun and work hard!
McCarthy Tétrault LLP / mccarthy.ca
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