Bravo company profile 2014

company profile

think seamless

www.bravomarketing.com.au


s

OUR MISSION

To provide seamless communication to increase your

visibility and build your brand equity.



THINK SEAMLESS

Bravo Marketing is a small creative agency that has been in business since 1989. It has grown up with digital technology and the web world which has transformed the way it sources creative talent and suppliers.

Bravo now works from a virtual office headquartered in Canberra with a remote studio in regional NSW. As a member of Regus businessworld it can hold client meetings and run training programs in all capital cities and internationally.

This has made Bravo more affordable than the larger agencies and more flexible in the way it can deliver communication services to a wider range of clients no matter what the location.

But the professional skills to design and produce strategic marketing plans, communication campaigns marketing communication materials and dynamic websites will never change. This is our area of expertise.

Our marketing communication services include:

• Branding• Strategic marketing plans• Campaigns• Communication (internal and public)• Graphic design• Website design and hosting• Publishing


BEHIND THE SCENES

Marje Prior is the principal and senior consultant for Bravo Marketing By Design. She brings three decades of experience in writing, publishing and social market-ing and is a Fellow of the Australian Marketing Institute and a Certified Marketing Practitioner (CPM).

She consults to government, business and community organisations with recent experience in regional tourism, indigenous affairs and disabilities.

Before starting her business she was the Public Communication Manager for the federal Department of Industrial Relations during the ground breaking years of the Hawke and Keating Labor Government.

An important author on social issues in her own right, her first book, Shooting At the Moon, provides an invalu-able insight into the work of Australian and Cambodian peace workers during the United Nations peace process in Cambodia in 1993.

Her extensive experience in working at a national and local level has given her an invaluable insight into the way you communicate with regional and remote Australia. She has received three NSW Premiers Awards (2000, 2002, 2004) for her contribution to the develop-ment of services for communities in rural and remote NSW.

The company’s other business arm, On The Stone, provides a professional publishing service for self publishers and first time authors. For more information visit www.onthestone.com.au.


THINK COMMUNICATION

Good internal communication procedures are essential for strengthening your organisation’s culture, keeping abreast of information communication technology, developing collaborative communication models, empowering and motivating employees – especially when undergoing a change process, merger or restructure.

Bravo’s senior consultant can assist businesses and government to review and implement internal communication strategies to risk manage change, build capacity and capability.

This involves conducting an audit of your internal communication processes, risk management procedures and a skills gap analysis.

THINK RESEARCH

Market research discovers what consumers think about your brand, products and service delivery. It also enables you to review your communication strategy with your target audience.

These insights enable you to connect with a diverse range of stakeholder groups by ensuring that your message is being received.

We use online survey tools, focus groups and face-to-face interviews to research your market and ensure your strategies are effective.


THINK CAMPAIGNS

Bravo campaigns are developed with realistic budgets and to deadlines.

Our regional campaigns include:

• Respite Care Campaign for Carers of Indigenous People with disabilities, NSW Department of Ageing, Disability and Home Care

• Publishing and state-wide promotion of the Get Into IT! courseware series for the Community Technology Centre Program

• Communities for Children Campaign, Dubbo, Narromine and Wellington, Centacare

• Transition to School Campaign, Dubbo, Narromine and Wellington, Centacare

• Membership recruitment campaign for Reliance Credit Union

Previous national campaigns include:

• Making It for Australia Campaign for the National Metal and Engineering Industry

• Active Girls Campaign for the Australian Sports Commission

• Aim for One Workforce Campaign for the Department of Employment, Education, Training and Youth Affairs

• Competent Buying Campaign for Purchase Australia.


THINK WORDS

Think about how words impact on your emotions and buying habits – especially online and in the media.

Words, visuals and storytelling are our primary source of communication and can engage or alienate an audience if not chosen carefully.

Understanding the language and mindset of different audiences and cultural groups is the context for delivering persuasive, targeted messages in print and online.

Bravo’s storytelling and collaborative approach to communication is how we deliver the best results with an authentic voice.

THINK MEDIA DISTRIBUTION

Bravo subscribes to a media distribution service to distribute your media releases. This national news network targets specific media outlets and publications and is updated on a daily basis to service government, industry and business.


THINK DESIGN

We offer our clients a total design solution as part of our seamless approach to communication.

We believe quality design and illustration differentiates your message from the rest by creating a lasting impression.

This is demonstrated in our work whether it be a website, new corporate identity, an educational package or a major report.

We can refresh your corporate identity to ensure it works effectively for both print and online media.

Bravo designs are based on:

• a thorough understanding of your corporate identity

• identifying your target market and/or key stakeholders

• development of a style guide for consistency of application

• ensuring your image works seamlessly on your website and in printed marketing collateral.


THINK DYNAMIC WEBSITES

Creating an influential online brand, either personal or for business, is now becoming vital in an increasingly digital world.

Whether you are starting a business, launching a product or a communication campaign we can ensure your website is communicating the right messages and is easily viewed on mobile devices. Bravo provides a complete website design, content management and hosting service for our clients. We prefer to use Wordpress which is an online, open source website creation tool written in PHP.

Our websites are W3C standard compliant and possibly the easiest to update your content in existence today. You can manage your own content or we can do this for you at a reasonable fee.

We host our websites with a top Australian hosting provider who provide great technical support.

Our competitively priced packages enable you to start small and increase your online presence as your business grows.

Bravo can also publish your magazines, newsletters, reports and books for download or viewing on your website.


THINK PUBLISHING

Bravo publishes high profile reports and books for traditional and online media. Some recent projects include: • The NSW Hunter Education Handbook, Game Council of NSW

• Central NSW Tourism Annual Report 2008-09

• Centacare Wilcannia Forbes Annual Report 2007-08

Major publishing projects for the federal government include:

• The National Greenhouse Response Strategy The National Strategy for Ecologically Sustainable Development (Department of the Prime Minister and Cabinet)

• Better Health Outcomes for Australians, National Goals, Targets and Strategies for Better Health Outcomes Into the Next Century (Department of Human Services and Health)

• Three Years On – Volumes One and Two Implementation of Commonwealth Government Responses to the Recommendations of the Royal Commission into Aboriginal Deaths in Custody.

our portfolio


BRAVO PORTFOLIO Communities for Children Awareness Campaign

Balloons, Showbags and Fridge Magnets


Balloons, Showbags and Fridge Magnets

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munities It takes a community to raise a child.

long street banner:long street banner 22/9/08 11:22 AM Page 1


BRAVO MARKETING BY DESIGN - COMPANY PORTFOLIO

With

&forD

ubbo,W

elling

ton, Narromine & TrangieCom

munities It takes a community to raise a child.

long street banner:long street banner 22/9/08 11:22 AM Page 1


Street Flags and Banners



BRAVO PORTFOLIO Communities for Children Transition to School Awareness Campaign

The journey to school starts at home…

www.communitiesforchildren.com.auThe Communities for Children Initiative is supported by the Australian Government

© Emma Stuart Produced by Bravo Marketing By Design

Give your child every chance to learn.


Posters and Flyers

The journey to school starts at home…

www.communitiesforchildren.com.auThe Communities for Children Initiative is supported by the Australian Government

© Emma Stuart Produced by Bravo Marketing By Design

Give your child every chance to learn.

BRAVO PORTFOLIO River Festivals

Community cultural development, banner and lantern making, music workshops, community performances, event management, marketing,

festival websites, ticketing, risk management and site decoration


2slee sleep under the stars Friday Saturday nightsFES Paddle-a-thon finale, Environmental Forums, Workshops, Dragon Boating events, River Tours, Elders Tent, Facepainting, Jumping Castle, Roving Performances. For more information about this event, please call us on (02) 6334 3442 or visit www.paddlensw.org.au

A RIVERSMART COMMUNITY CELEBRATION

Melinda SchneiderToni Robinson Band

Lewis BurnesDerkajam

Aaron HopperTali Macintosh

FEATURING:

• Paddle-a-thon finale • River health information • Workshops • Dragon boating • River tours • Clowns • Roving performances • Food stalls

12PM - 5PM SUNDAY NOVEMBER 22Sandy Beach Dubbo

For more information about this event call (02) 6334 3442 or visit www.riversmart.org.au

An initiAtive oF:

Reduce your river footprint

River Dreaming Festival‘Biladyi Garaygu’ (from river to land)

Spectacular twilight performance • Wiradjuri storytelling • Family day out

Saturday November 10 2007 | 2:00PM till 9:30pmOn the banks of the Macquarie river, bicentennial park, bathurst NSW

• bands & acoustic music • clowns • river stalls • stilt walkers • banner &lantern processions • hip-hop

The Wiradjuri creation story of thePlatypus ‘Billadurung’ is a highlightof the giant lantern puppetperformance.

Wear the Platypus pin.Post the invitation to your friends and family.

November 10 2007

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parking at the site is limited. a disabled loading zone is providedthis is a drug & alcohol free event | www.riverdreaming.com.au

A COMMUNITY ARTS CELEBRATION

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poster.pdf 5/10/07 5:11:47 PM

BRAVO PORTFOLIO River Festivals

Community cultural development, banner and lantern making, music workshops, community performances, event management, marketing,

festival websites, ticketing, risk management and site decoration


2slee sleep under the stars Friday Saturday nightsFES Paddle-a-thon finale, Environmental Forums, Workshops, Dragon Boating events, River Tours, Elders Tent, Facepainting, Jumping Castle, Roving Performances. For more information about this event, please call us on (02) 6334 3442 or visit www.paddlensw.org.au

A RIVERSMART COMMUNITY CELEBRATION

Melinda SchneiderToni Robinson Band

Lewis BurnesDerkajam

Aaron HopperTali Macintosh

FEATURING:

• Paddle-a-thon finale • River health information • Workshops • Dragon boating • River tours • Clowns • Roving performances • Food stalls

12PM - 5PM SUNDAY NOVEMBER 22Sandy Beach Dubbo

For more information about this event call (02) 6334 3442 or visit www.riversmart.org.au

An initiAtive oF:

Reduce your river footprint

Register online at www.paddlensw.org.au

Full Course: $90, Saturday Starters: $80, Family Fun Paddle: $20. Registrations close: 30-10-2009

For more information about this event please call (02) 6334 3442

www.riversmart.org.au

Enjoy campfire music and entertainment.

Catering and camping portage provided in registration.

Learn about river management issues and what you can do to make a difference.

REGISTER NOW!

3 DAY PADDLE-A-THON

Sleep under the stars Friday & Saturday nights

Celebrate your journeys end at the RiverSmart Community Festival at Sandy Beach, Dubbo

RiverSmart

An initiAtive oF:

Wellington to Dubbo

20th – 22nd November 2009

Phone: +61 02 6169 4040Fax: +61 02 6169 4040Level 5, 7 London Circuit

CANBERRA ACT 2601

Mailing Address PO Box 8, BATHURST NSW 2795

[email protected]

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Bravo company profile 2014

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