The definitive guide to brands in virtual worlds
The definitive guide to brands in virtual worlds
This report is updated every month as new brands and companies go virtual.
Some brands with employee-based presences are excluded.
A
ABN Amro
Financial services advice in a virtual world
Accenture
Brand tie-in with Reuters
New product demonstrations
Acura
Brand tie-in with Reuters
Orientation
Adidas
Virtual store
Pre-launch of real world shoe - The Microride
Brand extension
Ajax FC
Virtual store
Pre-launch of real world shoe - The Microride
Streaming matches
Community building
AMD
Developer platform
In-world events
AOL
Entertainment destination
Streaming concerts
In-world gaming
Community building
American Apparel
Virtual store
Armani
Autodesk
In-world software training
Developer events
B
Bankinter in Whyville
Banking services for kids
Ben and Jerry’s
Ben and Jerry’s
Bershka
BNP Paribas
Virtual recruitment
Sponsorship promotion
BMW
Prototype demos
Showcase for new ideas
C
Calvin Klein
Integrated marketing
Canada Post
Cisco Systems
In-world eventsDownloadableproduct information
Citroen
CNet
Technology reporting and events
Coldwell Banker
Virtual real estate management
Comcast
Entertainment
Colgate
Avatar customisation
COSMOGirl
Crown Plaza
Customer serviceSales
Virtual meeting service