BRANDS, BLOGGING & THE BUSINE$$ OF INFLUENCE Manu Prasad @manuscrypts www.manuscrypts.com
Brands, Blogging and the Business of Influence
Oct 22, 2014
How has the concept of influence changed over time? How can brands use blogs to create and change perceptions? How can bloggers create a market for themselves?
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BRANDS, BLOGGING &
THE BUSINE$$ OF INFLUENCE
Manu Prasad @manuscrypts www.manuscrypts.com
> 100 book reviews
MidDay
The Times Group
Myntra
www.manuscrypts.com 2003-
WorldSpace
~ 100 Bangalore startups
~ 200 Restaurant reviews
HELLO WORLDS Brands, blogs, and a collision of my identities
#BRANDS #BLOGGING
GroupM
ALOK TO ALCOHOL
#INFLUENCE
Over time, the factors that influence us have rapidly multiplied.
WE ARE HERE
#INFLUENCE
Influence is complicated phenomenon and works differently in different contexts.
BREAKING BRAND
#INFLUENCE #BRANDS
Brands can’t buy influence easily now. Consumers have more options and lesser attention spans.
PWNED BY SOCIAL
#BRANDS #BUSINESS
In a fragmented media environment, brands try Paid, Owned, Earned options, and yet, get Spurned! Images courtesy: http://tomfishburne.com/
CHILL PILL
#BRANDS #BLOGGING
An owned platform can be of help in the influence matrix
THE BIG BLOG THEORY
#BRANDS #BLOGGING
A brand’s blog can help build relationships with customers, partners, employees and other stakeholders
DIY CHALLENGES Image courtesy: http://searchfactory.com.au/
#BRANDS #BLOGGING
Brands aren’t equipped for this kind of content creation/curation
IRL
#BRANDS #BLOGGING #INFLUENCE
@Myntra : Two blogs for two different business outcomes
POSTER BOYS
#BRANDS #BLOGGING #INFLUENCE
Blogs that help create/change perceptions, and contribute to business outcomes
HAT TRICKS ARE FOR WIZARDS Image courtesy: http://www.techwyse.com/blog /
#BRANDS #BLOGGING
Due diligence versus SEO gaming
NO NEED TO BE #FOREVERALONE
#BRANDS #BLOGGING #INFLUENCE
Image courtesy: http://www.traackr.com/ Take help from influential bloggers
FRIENDS WITH BENEFITS
#BRANDS #BLOGGING #INFLUENCE #BUSINESS
Many nodes make a network
P’S LOVING
#BLOGGING #INFLUENCE
Things a blogger can do to get a brand’s attention
BLOGGING #FTW
#BLOGGING #INFLUENCE
A few successful examples
THE TRUST ECONOMY Image courtesy : http://www.newworldofwork.co.uk /
#INFLUENCE #BUSINESS #BRANDS
"Relationship before conversation before transaction."
IT’S OFFICIAL
#INFLUENCE #BUSINESS #BRANDS #BLOGGING
A working relationship that benefits everyone
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