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BRAND POINT PROTECTION: ONLINE BRAND PROTECTION
14

BrandPointProtection

Dec 05, 2014

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Marketing

Group-IB

 
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Page 1: BrandPointProtection

BRAND POINT PROTECTION: ONLINE BRAND PROTECTION

Page 2: BrandPointProtection

Group-IB

Main activities:

® ONE OF THE LEADING INTERNATIONAL COMPANIES THAT SPECIALIZE ON PREVENTION AND INVESTIGATION OF CYBER CRIMES AND HIGH-TECH FRAUD

3 4 5

® Computer forensics and cyber crime investigation

® Information security audit and security analysis

® Development of innovative information security products

2

® Cyber Intelligence, monitoring and prevention of cyber threats

2

1

® Brand protection and Anti-piracy

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CERT-GIBcomputer

security incident

response team

1 2 3 4

® The first 24/7 CERT in Eastern Europe

® Transcontinental support ® Countermeasures against the following types of threats :

® .RU, .РФ, .SU: a competent organization on combating cyber threats

NEW YORK

SINGAPORE

MOSCOW

CERT-GIB is the first round-the-clock computer security incident response teamin Eastern Europe

Monitoring and response groups are present in different parts of the globe :North America Europe Asia

Phishing, spam, DDoS attacks, malware, botnets

An expert organization of the Coordination Center for TLD RU/РФ

3

Page 4: BrandPointProtection

GROUP-IB’S EXPANSION PHASES

GROUP-IB CREATED

2003 2009 2010 2011 2014

ENTERS THE INTERNATIONAL MARKET BECOMES THE LARGEST

COMPUTER FORENSICS LABORATORY IN EASTERN EUROPE

CERT-GIB CREATED

BECOMES AN ORGANIZATION WITH UNIQUE COMPETENCIES

20+

30+

100+EMPLOYEES 4

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® Mobile App Monitoring

4 5® Anticounterfeiting

1® Antiphishing ® Antipiracy ® Protection of

business reputation

2 3

BRAND POINT PROTECTION

® An efficient solution for round-the-clock monitoring, notification and response to incidents of online brand abuse

Page 6: BrandPointProtection

Online threats to brands

6

® A brand is a set of information about a company, product or service; it is a popular, easily recognizable and legally protected symbol of a particular manufacturer or product

® Black PR and unfair competition

41® Phishing and

other fraud® Illegal distribution of

digital content

2® Distribution of

counterfeit and adulterated products

3 5® Dissemination of

confidential information

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Antiphishing

® Monitoring, detection and notification of incidents of phishing and other cases of online brand abuse.

® Monitoring the Internet by keywords and images for the presence of fraudulent sites

1

® Investigating sites found for fraud

2® Removing fraudulent sites

from direct and public access on the Internet

3

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Protection ofbusiness reputation

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® A package of countermeasures against online spread of false or defamatory information undermining the reputation and image of a company and its employees.

® Information space audit, search for information related to an entity whose reputation is at stake

1® Creation of thematic trends

in search engines by creating tips for search strings with subsequent progress on selected search queries

2® Creation and placement

of thematic materials (press releases, news) on information resources to fill search queries

3

Page 9: BrandPointProtection

Anti-piracy

9

® A package of countermeasures against illegal distribution of digital content and other intellectual property on the Internet.

® Searching for sources of illegal distribution of digital content using regular expressions

1® Preparing and sending

legal notices to administrators of violating sites

2® Automatic removal

(moderation) of sources of illegal distribution of digital content from largest resources immediately after being detected by the system

3® Continuous analysis of

response to legal notices sent in order to further adjust the strategy of interacting with specific resources

4

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Mobile App Monitoring

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® A solution for identifying and responding to cases of appearance of a software product on mobile app stores, which infringes intellectual property rights and designed to steal personal data.

® Notifying the customer about detected rogue applications, followed up by presentation of a report concerning the developer, number of downloads and a description of the fraud scheme

2® Monitoring online

shops selling applications for IOS, Android, BlackBerry, and Windows Phone

1® Immediate removal of

rogue apps from public sources.

3

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Anticounterfeiting

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® Finding and identifying the sources and distribution channels of counterfeit goods on the Internet in order to stop such illegal activities.

® Gathering information about the people and companies directly involved in the distribution of counterfeit goods on the Internet

® Documentation of violations involving online distribution of counterfeit goods

® Implementation of legal and technical measures aimed at checking the distribution of counterfeit goods and online brand abuse

1 2 3

Page 12: BrandPointProtection

Benefits

4®Increased trust

in the brand

1®Increased

market value for your company

By managing the security and volume of your company’s intangible assets, such as copyrights, know-how, trademarks, and business reputation

Timely detection of brand abuse and notification to ensure the safety of your brands.

2®Increased sales

revenues

Interruption of cash flows to attackers’ projects. Removal of sources of illegal distribution of counterfeit goods and confidential information

3®Improved

business reputation

Wiping out false and negative reviews undermining your company’s business reputation from search queries

5® Compensation

for damages caused

Prosecuting the criminals abusing your brand

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Our customers

Financial sector Energy, industry, IT

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www.group-ib.com [email protected]

facebook.com/groupib twitter.com/groupib

youtube.com/groupib linkedin.com/company/group-ib

+1 253 243-31-38