BrandNewGame @ games for brands final

• 1. +1PLAY CONSULT CONCEPT+2 INGwoensdag 26 oktober 2011

2. A Brand New Playground How can we use games as a branding and marketing tool?woensdag 26 oktober 2011 3. woensdag 26 oktober 2011 4. woensdag 26 oktober 2011 5. Content1. What makes a good Game good?2. Who plays Games3. How can We use games as a marketing tool?4. Which trends does the Future holdwoensdag 26 oktober 2011 6. woensdag 26 oktober 2011 7. 1/4: What makes it good?Starting from the objective, the target group and the brand essence(or challenge) you can start to develop a remarkable, relevant anddistinguished conceptwoensdag 26 oktober 2011 8. 1/4: What makes it good?Playing a Game is like entering a circleLevels of involvementwoensdag 26 oktober 2011 9. 1/4: What makes it good?The Flow makes it so Addictive and Fun to play gameswoensdag 26 oktober 2011 10. 1/4: What makes it good?Games stimulate Gradual learning through Levels ChallengesPlaytimewoensdag 26 oktober 2011 11. 1/4: What makes it good?Peaks of Frustration create Epic Experienceswoensdag 26 oktober 2011 12. 1/4: What makes it good?A Game exists of these elements:1.Objectives2.Variables3.Rules4.Feedback system5.Rewards6.Levels7.Themewoensdag 26 oktober 2011 13. 2/4: Who Plays Games?Just teenagers...woensdag 26 oktober 2011 14. 2/4: Who Plays Games?Just teenagers...woensdag 26 oktober 2011 15. 2/4: Who Plays Games?How about the United Kingdom?woensdag 26 oktober 2011 16. 2/4: Who Plays Games?How about the United Kingdom?woensdag 26 oktober 2011 17. 2/4: Who Plays Games?How about the United Kingdom?woensdag 26 oktober 2011 18. 2/4: Who Plays Games?How about the United Kingdom?woensdag 26 oktober 2011 19. 3/4: How can We?Lack of time forces me to show just two exampleswoensdag 26 oktober 2011 20. 3/4: How can We?A game that influences the Price (and builds up a CRM dBase)Objective: increase store trafficTarget: young minded consumersEssence: being comfortable during uncomfortable situationswoensdag 26 oktober 2011 21. 3/4: How can We?Define the Brand Essence in a tag cloudH./$1!:#$.&G.2(377&>9+4.31/+, 0$83+ -.++/&?937/%6 -#+,9./+:;..3&;/#+4/5.&%67. !"#$%& 0+1.$2.3$ =#B5#$%387. D3$E.&F3+:. ()*$+(#$,=#7#$597@#9+, !2.1/&; A/+1.1F#2+%#=#+&9B.$ .3$%;C883woensdag 26 oktober 2011 22. 2/3: How can We? Price (and builds up a CRM2/5: A game that influences the Price (and builds up a CRM dBase) H./$1!:#$.&G.2(377& >9+4.31/+,0$83+ -.++/&?937/%6-#+,9./+:;..3&;/#+ 4/5.&%67.!"#$%& 0+1.$2.3$ =#B5#$%387.D3$E.& F3+:. ()*$+(#$,=#7#$597 @#9+,!2.1/&;A/+1.1 F#2+%#=#+&9B.$.3$%; C883woensdag 26 oktober 2011 23. 3/4: How can We?Playing a Pong-like game for Discountwoensdag 26 oktober 2011 24. 3/4: How can We?How to make it work?($(&%)*+& ,$&-).+/,,0&