Branding Your Small Business - ICEF...What is Branding? Branding is your business’s “identity”, b oth toyourself, to yourteamand to you rexternal audiences. Branding is the process

Branding Your Small BusinessMagdy Attalla,msC.

Regional Marketing Director – Benedict & BHMS Schools,Switzerland

Objectives

What is Branding?

Branding is your business’s “identity”, both toyourself, to yourteamand to yourexternal audiences.

Branding is the process of connecting your stakeholders “emotively” to your business.

Benefits of Branding

Positioning & branding

Four simple steps to Positioning your service

1. Define your target audience and their needs

2. List the service your business can offer (Potential USP):

3. Startscreening

Screen

eachUSPagainsttrends

and competitors.

Remove the USP that

are not trendy or well

met by competitors.

Match the remaining

USP against what you

are “good” at.

For each identified

USP, create a page

with words and

visuals to bring the

idea to life.

4. Get in touch with your target audience & employees

six components to branding

1. Your business “brand” name

• Is your brand name functional, emotional or playful?

• Does it give the right impression?

• Does it sound dated?

• Does it reflect the nature of your business offers?

• Do you have a positioning statement following your brand name?

1. Your business “brand” name

• Isyour brand nameeasy to remember? Easy to pronounce?

• Does your brand name restrict your business development?

• Does your name differentiate you from your competitors?

• Are you able to register your brand name or trademark it?

The wrong name can project an unclear identity, whereas a

strong name can accelerate brand awareness

2. Your logo

3. Your print materials

4. Your website

5. Your office & employees

6. Your customer service

Does your business needs a rebrand?

Rebranding can have a rejuvenating effect on the

internal culture of your company

Thank You

Magdy Attalla

[email protected]

[email protected]