Branding when You’re Brand New Lynn Walsh Investigative Producer, WPTV @LWalsh
Branding When You're New | Journalism Interactive 2013
Aug 23, 2014
Branding When You're New | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/
PRESENTER: Lynn Walsh, Investigative Producer, WPTV Newschannel 5. Twitter: @lwalsh and Website: www.LynnKWalsh.com.
DESCRIPTION: You know it's important to use Twitter and Facebook, but what about the other networks -- What about Google+ , your own website. And don't forget about traditional avenues too: biz cards, resumes, cover letters, etc. Which should you update every day, which can you update simultaneously?
PRESENTER: Lynn Walsh, Investigative Producer, WPTV Newschannel 5. Twitter: @lwalsh and Website: www.LynnKWalsh.com.
DESCRIPTION: You know it's important to use Twitter and Facebook, but what about the other networks -- What about Google+ , your own website. And don't forget about traditional avenues too: biz cards, resumes, cover letters, etc. Which should you update every day, which can you update simultaneously?
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Transcript
Branding when You’re Brand New
Lynn WalshInvestigative Producer, WPTV
@LWalsh
Branding when You’re Brand New
Google Me…What do you see?
Google Yourself…What do you see?
Branding when You’re Brand NewGet your name out there
TwitterLinkedInFacebookPinterestYouTubeYour Own WebsiteTumblr
Branding when You’re Brand NewGet your name out there
Google+FlikrFoursquareInstagramVevoScribd
Branding when You’re Brand NewConsistency is Key
Your nameYour Default PicturesYour LanguageYour design
Includes colors, fonts, layout
Branding when You’re Brand NewConsistency is Key
What you Write & SharePersonal vs. PrivateConsider having two accountsBuild and develop a niche
Take some time to think about this
Branding when You’re Brand New
What are you going to talk about?
Branding when You’re Brand NewMake it easy:
TwitterUse HashtagsLocally where you areTopics you are covering#journalism #reporting #news
#GenJ Tweet to people involved in your
storiesLists are your friendsSchedule Tweets
Branding when You’re Brand NewMake it easy:
FacebookInclude people in your postsCompanies, people, etc.Add photosLike pagesPay attention to events
Branding when You’re Brand NewMake it easy:
PinterestGet a pinit extension for FirefoxYou can share articles if you have
photosMake it relevant to your workHave some fun with yours too
Branding when You’re Brand NewMake it easy:
InstagramConnect accountsUse HashtagsFollow people
Branding when You’re Brand NewMake it easy:
Google+Join or start communitiesCheck out local spotsCheck out the eventsMake yourself a Google Authorship
page
Branding when You’re Brand New
Connect with your communityTake a day and like Facebook
pagesMake Twitter ListsAdd people to Circles on
Google+See what hashtags are popular
and use them
Branding when You’re Brand New
Some New Sites to check outVine, http://vine.co/
Short videos that loopGetGlue
Check-in and talk about TV shows
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