Branding Strategies - Godrej

Branding StrategiesGroup Members:

Saloni MehraUrvashi Athavale

Qais HuseinSheikh Rehmatullah

Company Chosen

Brand in focus – Cinthol

• Same name; Same category

Cinthol Soap Cinthol Deo Soap

STRATEGY 1 – Line Extension

• Same name; Same category

Cinthol Cool Soap

STRATEGY 1 – Line Extension

• Same name; Separate category

Cinthol Soap

Cinthol Talcum Powder

STRATEGY 2 – Brand Extension

• Same name; Separate category

Cinthol Deo Spray Cinthol Shower Gel

STRATEGY 2 – Brand Extension

• Separate name; Same category

No. 1 SoapCinthol Soap

STRATEGY 3 – Multi Branding

• Separate name; Same category

Fair Glow Soap Vigil Soap

STRATEGY 3 – Multi Branding

• Separate name; Separate category

Cinthol Soap Good Knight Mosquito Repellent

STRATEGY 4 – New Unique Branding

• Separate name; Separate category

Ezee Liquid Detergent

Aer – Air Freshner Spray

STRATEGY 4 – New Unique Branding

FMCG

Personal Wash

CINTHOL

iLine Extension

Brand Extension

Multi Branding

New Unique Branding