BRANDING PORTFOLIO - Squarespacestatic1.squarespace.com/static/...2014+Branding+Portfolio.pdf · • Conference USA: Atlantis - Paradise Island • MAC: Atlantis ... With the lure

© 2015 CatalystCreativ. All Rights Reserved. Confidential.

2 0 1 4 P O P E Y E S BA H A M A S B O W LB R A N D I N G P O R T F O L I O


OUR ROLE

CATALYSTCREATIV RESPONSIBILITIES:• Managed the design and execution of the visual identity for the inaugural Popeyes Bahamas Bowl• Created all Popeyes Bahamas Bowl brand assets and marketing items, including but not limited to: - Logo design - Website design - Business cards and letterhead - Print and digital invitations - Game credentials - Gameday program cover - Social media graphics - Digital graphics for TV/video/web - E-mail blasts - Online advertisements - Stadium wrap and exterior signage - Field design - Video board graphics - Off-site venue banners - T-shirts, lanyards, and various merchandise• Collaborated with Bahamas Bowl, Popeyes, Atlantis, Bahamas Ministry of Tourism, Conference USA (C-USA), and

Mid-American Conference (MAC) representatives to ensure maximum brand equity for all stakeholders involved• Integrated the rich Bahamian culture and aura of the islands in the development of all brand collateral• Managed and approved all licensed artwork for merchandise to be featured on the Popeyes Bahamas Bowl Fanatics

online store

RESULTS:• Televised before a national audience on ESPN on December 24, 2014, 12pm ET• Voted by ESPN as the #1 game moment of the entire 2015 bowl game season• Popeyes Bahamas Bowl logo featured on “Bahamas Bowl Bundle” at all Popeyes Louisiana Kitchen franchises across

the United States (approximately 1,600 franchises)• Brand Exposure from Game Viewership (Source: Sponsorship Science Event IQ): - Generated 11.7 million total viewers across 6:01:45 (h:mm:sec) of total broadcasting time - Live viewership yielded 1.38 million viewers across 3:00:48 of broadcasting time - Coverage from secondary programming produced an additional 10.3 million viewers across 3:00:57 of broadcasting time - TV Sports Magazine programming contributed 86% of secondary coverage viewership with 9 million viewers - ESPN’s “SportsCenter” produced 59% of total secondary viewership with 8 million viewers, and averaged 0.5 million viewers across 8 broadcasts - Logo was featured during the game broadcast on the ticker inset, sideline panel, 25-yard line ground signage, jersey, 50-yard line ground signage, and end zone ground signage

WHY CATALYSTCREATIV:• Proven quality design work for the Bahamas, sporting clients, and a wide variety of brands and organizations around

the country - Design clients have included: Popeyes Bahamas Bowl, Conference USA, Battle 4 Atlantis, Complete Sports Management, Miller Global Travel, Downtown Project, Fremont East Studios, Mama Hope, FilmRaise, and Charles & Lynn Schusterman Family Foundation• Nimble and reliable team who prides themselves on excellent communication and attention to detail• Established relationships with a vast network of suppliers and vendors in the fields of signage, print materials, digital

marketing, apparel and promotional items• Long-standing relationships with Bahamas Bowl team members and an understanding of the team’s goals


1 LOGO DESIGN

PRIMARY LOGOFlat Color

PRIMARY LOGODigital Color


1 LOGO DESIGN

PRIMARY LOGOGrayscale

PRIMARY LOGOOne Color


1 LOGO DESIGN

SECONDARY LOGOHorizontal

SECONDARY LOGOStacked


1 LOGO DESIGN

TEAM LOCKUP LOGOS


2 WEBSITE DESIGN

BAHAMASBOWL.COM


2 WEBSITE DESIGN

SHOP.BAHAMASBOWL.COMOnline Store


3 SOCIAL MEDIA

Date Announcement Graphic Media Day Graphic

Teams Announcement Graphic Game Promotion Graphic


3 SOCIAL MEDIA

Profile Cover Photos for Facebook & Twitter


4 MARKETING MATERIALS

BUSINESS CARD & LETTERHEAD

POPEYES BAHAMAS BOWLDECEMBER 24, 2014THOMAS A. ROBINSON NATIONAL STADIUMNASSAU, BAHAMAS

MIKE MASONCREATIVE DIRECTOR144 Green LanePhiladelphia, PA 19127Cell: [email protected]

POPEYESBAHAMASBOWL.COM POPEYES BAHAMAS BOWL @THEBAHAMASBOWL



INFORMATION GUIDE PAGE 1

CONTACT INFORMATION

Official Name: Popeyes Bahamas BowlMain Phone: 214-774-1300Executive Director: Lea MillerEmail: [email protected] Advisor: Richard C. GianniniDirector of Communications: Chris PikaEmail: [email protected]: 678-908-4853 (cell)Director of Operations: Tom SnyderWebsite: www.popeyesbahamasbowl.comEmail: [email protected]

GAME INFORMATION

Game Date: December 24, 2014Game Time: Noon ETName of Stadium: Thomas A. Robinson National StadiumPlaying Surface: Natural GrassMatchup: Conference USA vs. Mid-American ConferenceTelevision: ESPNRadio: ESPN Radio (National)Ticket Price: $40Official Hotels: • Conference USA: Atlantis - Paradise Island • MAC: Atlantis - Paradise Island• Media: Atlantis - Paradise Island & Comfort Suites Paradise Island

THOMAS A. ROBINSON NATIONAL STADIUM• Opened: February 12, 2012• Cost: $30 Million• Football Capacity: 15,000

The inaugural Popeyes Bahamas Bowl in December 2014 will be played in Nassau’s state-of-the-art Thomas A. Robinson National Stadium, located in the Queen Elizabeth Sports Centre.

The 15,000-seat stadium, a gift to The Bahamas from the People’s Republic of China, was dedicated February 25, 2012 by former Prime Minister Hubert Ingraham in ceremonies witnessed by thousands of Bahamians. The original Thomas Robinson Stadium was built in 1981, and work on the new National Stadium at an adjacent site began in July 2009 at a cost of $30 million.

The 190,452-square-foot facility features covered chairback seating on two sides, seating for disabled spectators, broadcast/coaches/game operations booths, a natural grass field for American football and soccer and an IAAF-certified track surface. Renovations to the stadium, including a new track and auxiliary press area, were completed in May 2014.


PASSPORT KICKOFF

TO

2014 POPEYES BAHAMAS BOWL DECEMBER 24, 2014; NOON ET POPEYESBAHAMASBOWL.COM

Popeyes Bahamas Bowl

@TheBahamasBowl

YOUR PASSPORT TO THE BAHAMAS

If you are planning to travel to the inaugural Popeyes Bahamas Bowl, and if you are a US citizen, you will need a valid US Passport to visit the Islands of the Bahamas. For more information on obtaining a passport, please visit passports.state.gov for information on how to apply for, or renew, a US Passport.

We look forward to seeing you in Nassau. Remember, It’s Better in the Bahamas!



INFORMATION GUIDE PAGE 2


PASSPORT KICKOFF

TO

2014 POPEYES BAHAMAS BOWL DECEMBER 24, 2014; NOON ET POPEYESBAHAMASBOWL.COM

Popeyes Bahamas Bowl

@TheBahamasBowl

NASSAU, BAHAMAS • Bahamas Governor-General: Dame Marguerite Pindling• Prime Minister: Perry Christie• New Providence Island (Nassau) Population: 246,329 (2010)• Tourist Visits: 3.49 million (2013)• Average temperature high (December) 79°• Average temperature low (December) 63°• Official Website: Bahamas.com

With the lure of a big city and the ease of tropical utopia, Nassau & Paradise Island are considered by many as, well, paradise. Nassau, the capital of The Bahamas, is a bustling metropolitan hub full of culture and modern amenities. To the north lies Paradise Island. Its name tells you everything. It’s 685 acres of pure euphoria, developed almost exclusively to delight and accommodate visitors. The island boasts resorts, hotels, restaurants, shops, nightlife, a golf course, aquarium and a casino.

Nassau, the capital city of The Bahamas, is located on 21-mile-long New Providence, the Bahamas’ 11th-largest island. Nassau’s main harbor is protected by Paradise Island. The harbor attracted settlers in the early days, particularly pirates. In fact, Nassau’s population consisted mainly of pirates until 1718, when The Bahamas first Royal Governor, Woodes Rogers expelled them, restored order and built Fort Nassau. The Bahamas for centuries adopted Rogers’ motto, “Expulsis Piratis, Restituta Commercia,” which means, “Pirates Expelled, Commerce Restored.” Now, 246,000 people call New Providence Island home, with a large portion of them residing in Nassau.

Junkanoo, a Bahamian national festival, is a kaleidoscope of colors and sound. The rhythmic sounds of cowbells, goat skin drums and whistles, accompanied by an array of brass instruments, create a sweet musical beat that will move you; while brilliantly colored costumes capture your eye, and bring much visual delight. This bi-annual cultural highlight takes place on Bay Street in New Providence and other Family Islands during the early morning hours, from 1-9 am on Boxing Day (the day after Christmas) and New Year’s Morning.

• Official Website: Atlantis.com

Experience our awe-inspiring property of over 100 acres including one of the Caribbean’s top casinos, over 41 restaurants and bars, an amazing waterpark, over 3,400 rooms and a property on one of the most beautiful beaches on earth.

Engage in the Caribbean’s largest conference center, boasting unparalleled function space in the most exceptional setting. Indulge in luxurious guest rooms, delectable culinary creations and amenities few destinations can match.

THE MATCHUP

EAST DIVISION

WEST DIVISION

TM

WEST DIVISION

EAST DIVISION

FIU FLORIDA ATLANTIC MARSHALL MIDDLE TENNESSEE

OLD DOMINION UAB WKU

LOUISIANA TECH NORTH TEXAS RICE

SOUTHERN MISS UTEP UTSA

AKRON BOWLING GREEN BUFFALO KENT STATE

UMASS MIAMI OHIO

BALL STATE CENTRAL MICHIGAN EASTERN MICHIGAN

NORTHERN ILLINOIS TOLEDO WESTERN MICHIGAN

ATLANTIS - PARADISE ISLAND:HOST RESORT FOR THE 2014 POPEYES BAHAMAS BOWL



GAME FLYER



POPEYES PROMOTIONLogo Placement on the Bahamas Bowl Bundle

Popeyes Bahamas Bowl Bundle Image

December Direct Mail Creative December Direct Mail Creative


5 GAME COLLATERAL

CREDENTIALS


5 GAME COLLATERAL

COLLECTIBLE PROGRAM / COVER DESIGN


5 GAME COLLATERAL

VIP BAG TAGS

LANYARD & SUNGLASSES


5 GAME COLLATERAL

PRINT INVITATIONSFor bowl-affiliated events such as the Popeyes Bahamas Bowl Welcome Reception,Executive Director’s Party, Wives’ Luncheon and Pre-Game VIP Tailgate (shown)

Invitation Envelope

Bi-fold Invitation (Inside)

Bi-fold Invitation (Outside)


5 GAME COLLATERAL

DIGITAL INVITATIONSFor bowl-affiliated events such as the Popeyes Bahamas Bowl Welcome Reception (shown),Executive Director’s Party, Wives’ Luncheon and Pre-Game VIP Tailgate


6 STADIUM & SIGNAGE

MEDIA BACKDROP


6 STADIUM & SIGNAGE

BRANDED EASEL SIGNAGE


6 STADIUM & SIGNAGE

POPEYES SIGNAGEBanners for both participating schools


6 STADIUM & SIGNAGE

BRANDED STADIUM SIGNAGEGrandstand Entrance


6 STADIUM & SIGNAGE

BRANDED STADIUM SIGNAGEStadium Fencing


6 STADIUM & SIGNAGE

BRANDED STADIUM SIGNAGEStadium Dress


6 STADIUM & SIGNAGE



6 STADIUM & SIGNAGE



6 STADIUM & SIGNAGE



6 STADIUM & SIGNAGE

BRANDED LOGO ELEMENTS

Chain Crew Vests Endzone Pylon Uniform Patch

First-Down Chains Official Game Hat by New Era


6 STADIUM & SIGNAGE

FIELD DESIGN


6 STADIUM & SIGNAGE

FIELD DESIGN


ABOUT THE DESIGNER

MIKE MASONCREATIV DIRECTOR, CATALYSTCREATIV

Mike Mason is currently the Creativ Director for CatalystCreativ, an experience studio. As Creativ Director, Mike works directly with a portfolio of clients to develop visual identities and innovative brand strategies, most notably in the sports and entrepreneurship industries. This past year, Mike’s clients have included the inaugural Popeyes Bahamas Bowl, Conference USA, Battle 4 Atlantis, and University of Kentucky Men’s Basketball. In addition to his client-facing projects, Mike also leads the creative direction for the CatalystCreativ brand and all CatalystCreativ events.

Prior to joining CatalystCreativ, Mike worked as an Athletic Marketing Assistant for UConn Athletics, overseeing marketing activities for UConn’s 24 varsity sports with an intent focus on graphic design, digital media, and brand development. During his three years with UConn Athletics, Mike’s work was highlighted by working with two National Championship programs, assisting in the coordination and production of ESPN’s College Gameday, and supporting with graphic design assets for UConn’s first BCS Bowl Game at the 2011 Tostitos Fiesta Bowl.

A Rochester, NY native, Mike is a 2010 graduate of the University of Connecticut School of Business with a BS in Marketing. He also completed his Master’s in Sport Management & Marketing from UConn in May 2013. Mike currently resides in Philadelphia, PA.

EMAIL:[email protected]

LINKEDIN:linkedin.com/in/masonmichael

PORTFOLIO:coroflot.com/mjmason

mailto:mike%40catalystcreativ.com?subject=

https://www.linkedin.com/in/masonmichael

http://www.coroflot.com/mjmason


BRANDING PORTFOLIO - Squarespacestatic1.squarespace.com/static/...2014+Branding+Portfolio.pdf · • Conference USA: Atlantis - Paradise Island • MAC: Atlantis ... With the lure

Documents