OLEH-OLEH BRANDING
OLEH-OLEHBRANDING
THE STORY OF INDONESIA LEGENDARY BRAND
BESIEGED BY THE GIANTS
BESIEGED BY THE GIANTS
BESIEGED BY THE GIANTS
BESIEGED BY THE GIANTS
MBOK-MBOK NASI PECEL
TENGOK
KAMAR MANDIANDA
TENGOK
DAPURANDA
TegakkanKemerdekaan
Merek Indonesia“Entrepreneur is national HERO”
MEREK INDONESIA HARUS
MENJADI TUAN RUMAH
DI NEGERI SENDIRI
DEMAM PIALA DUNIA
LOCALBRANDKEREN
What is...
BRAND
Anyway, what is...
Starbucks
Rp.3000
Rp.30.000
5 Priciplesof
Branding Oleh-Oleh
Be Branded!!Don't Play the Price Game
#1
Gerabah Kasongan
Offer Unique Locality#2
LoenpiaSemarang
GudegJogja
Teri BajakMedan
CaricaWonosobo
Bakpao TeloMalang
SerabiNotosuman
Solo
Be Authentic, Be Creative!
#3
Creative Channel
Creative Packaging
The Most Wanted “Oleh-Oleh”
@ Surabaya
Authentic Idea
Create Story!#4
Connect & Engage!!#5
Online Engagement
TRAILBLAZER: HARY VAN YOGYA
Negeri kita kaya, kaya raya,
saudara-saudara.
Berjiwa besarlah, berimagination.
Gali! Bekerja! Gali! Bekerja!
Kita adalah satu Tanah Air
yang paling cantik di dunia
MARI BANGUNKEMANDIRIAN
Dengan Semangat Merah Putih
BRAND INDONESIA
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