1 BRANDING OF ASEAN ENGINEER AS STRUCTURAL ENGINEER FOR GLOBAL MOBILITY Antonio C. Acupan, Jr., MSCE, MM,APEC/ASEAN Eng, ACPE ABSTRACT: ASEAN's strength is the abundance of natural resources and adaptable workers. These workers are ready to be trained and can absorb relevant technologies quickly. As good engineers, leveraging on this strength should not be difficult for ASEAN Engineer, as Structural Engineer. “In this endeavour, ASEAN Engineer needs to bear in mind the competition in the market place. The enhanced branding of ASEAN engineering profession must convey innovation, quality and cost- effectiveness. In doing so, the training and skills of ASEAN engineers are critical. Standards must be constantly upgraded and harmonised.” Source: H.E. Ong Keng Yong, Secretary-General of ASEAN at the 24th Conference of ASEAN Federation of Engineering Organisations (CAFEO), Bandar Sunway, Selangor, Malaysia, 30 November 2006 The ASEAN integration in 2015 will locally impact demand for shelter development and infrastructure as well. Opportunities are 1) Stronger demand for shelter, 2) Emergence of new growth areas like Cagayan de Oro, and c) More and better construction projects. To reap the benefits of the ASEAN integration, the Philippines must continue to pursue relevant market reforms in order to remain competitive. With the upcoming ASEAN integration, shelter development players should work together to unlock strategic approaches to keep the domestic shelter sector afloat as multinational players enter the already stiff competition in the Philippines’ shelter development market. Filipino Structural Engineers with deep appreciation of Code of Ethics and Social Accountability, coupled with cutting edge technology to counter climate change and risk, is expected to anchor the shelter development in the Philippines. Propagate the tagline for Filipino Structural Engineer: “it is your work that will teach you innovation, quality and cost-effectiveness”. Keywords. ASEAN, Geohazards, Mobility, Shelter, Accountability
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1
BRANDING OF ASEAN ENGINEER
AS STRUCTURAL ENGINEER FOR GLOBAL MOBILITY
Antonio C. Acupan, Jr., MSCE, MM,APEC/ASEAN Eng, ACPE
ABSTRACT: ASEAN's strength is the abundance of natural resources and adaptable workers. These
workers are ready to be trained and can absorb relevant technologies quickly. As good engineers,
leveraging on this strength should not be difficult for ASEAN Engineer, as Structural Engineer.
“In this endeavour, ASEAN Engineer needs to bear in mind the competition in the market place. The
enhanced branding of ASEAN engineering profession must convey innovation, quality and cost-
effectiveness. In doing so, the training and skills of ASEAN engineers are critical. Standards must be
constantly upgraded and harmonised.” Source: H.E. Ong Keng Yong, Secretary-General of ASEAN at the
24th Conference of ASEAN Federation of Engineering Organisations (CAFEO), Bandar Sunway,
Selangor, Malaysia, 30 November 2006
The ASEAN integration in 2015 will locally impact demand for shelter development and infrastructure as
well. Opportunities are 1) Stronger demand for shelter, 2) Emergence of new growth areas like Cagayan
de Oro, and c) More and better construction projects.
To reap the benefits of the ASEAN integration, the Philippines must continue to pursue relevant market
reforms in order to remain competitive. With the upcoming ASEAN integration, shelter development
players should work together to unlock strategic approaches to keep the domestic shelter sector afloat as
multinational players enter the already stiff competition in the Philippines’ shelter development market.
Filipino Structural Engineers with deep appreciation of Code of Ethics and Social Accountability,
coupled with cutting edge technology to counter climate change and risk, is expected to anchor the shelter
development in the Philippines.
Propagate the tagline for Filipino Structural Engineer: “it is your work that will teach you innovation,