Laser cutting & branding – what a cool combination?! Branding is very much associated with printed materials. Business cards, leaflets & brochures, big banners and so on. When I thought of branding a couple of years ago that is exactly what was on my mind. However, when I think of branding now it’s all about what I can achieve with a laser cutting machine. Acrylic signs, wooden packaging, engraved logos on your tags, labels and stationery or even metal business cards. The potential is huge. There is perhaps as many opinions about laser cutting in branding as people in the world. My humble opinion – I think it’s an absolutely amazing idea and here’s why. Always a WOW effect - Laser cutting is still quite a new and unexplored field and a lot of people don’t really know what can be achieved until they get amazed once they see the products. ‘WOW’ and ‘so cool’ are very commonly used words here. Laser cut products look different, they feel different and they make people want to have them. People tend to remember them. Once you add your logo or anything associated with your brand, they will surely remember not only the product but also you and your brand. Brilliant way to winning new customers, don’t you think?! Getting people curious – Let’s take an example of the little box on the photo below. It looks nice and well-crafted and will most likely get quite a lot of attention because of that. But I guarantee, it is not just that. People get fascinated with the process and wanna learn more. ‘What material is it made of’, ‘Did you make it from scratch?’, “How did you assemble it?’ and the most important… ‘Wait. Is this