Branding European ICT/CE Industry: Lessons Learned & Vision Oliver Blank ITC Roundtable Vilnius, 2 December 2002.

Branding European ICT/CE Industry: Lessons Learned & Vision

Oliver BlankITC Roundtable Vilnius,

2 December 2002

Facts & Figures

• 29 national ICT/CE associations from• 19 European countries representing• 10.000+ enterprises in Europe• 44 direct member companies• 600+ technical and policy experts• 8 main committees• Brussels-based

29 associations

• Austria: FEEI• Belgium: AGORIA• Czech Republic: SPIS• Denmark: ITEK, ITB• Finland: SET• France: GITEP, SFIB,

SIMAVELEC• Germany: BITKOM, ZVEI• Greece: SEPE• Hungary: IVSZ• Italy: ANIE, ASSINFORM• Ireland: ICT Ireland

• Netherlands: Nederland-ICT

• Norway: ABELIA, IKT Norge

• Poland: KIGEIT, PIIT• Spain: ANIEL, SEDISI• Sweden: IT Företagen• Switzerland: SWICO,

SWISSMEM• UK: INTELLECT• Turkey: ECID, TESID

44 companies

• Agilent Alcatel• Apple Bang&Olufsen• Blaupunkt Bull• Canon Cisco• CorningEADS• Epson Ericsson• Grundig HP• Hitachi IBM• ICL/Fujitsu Infineon• Intel Italtel• JVC Kenwood• Lucent Loewe

• MarconiMatsushita• Microsoft Motorola• NCR NEC• Nokia Nortel• Olivetti Philips• Pioneer Samsung• Sanyo Sharp• Siemens Sony• Sun Thomson

MM• Thales Toshiba

CEEC partners

• Bulgaria: BAIT• Czech Republic: ICCC/CAT• Estonia: EITS• Latvia: LEtERA• Lithuania: INFOBALT• Romania: ARIES• Slovac Republic: ZEP

Main committees

• Information Society & Electronic Commerce (ISEC)

• Legal Affairs & Consumer Policy (LCC)• Industry Policy (IPC)• Technical Affairs (TAC)• Radio & Spectrum Policy (RSPC)• Environmental Policy (EPC)• Trade Policy (TPC)• R&D and Education Policy (RDEPC)

Policy priorities

• eEurope 2005• Data Protection• Levies/DRMs• Copyright Directive• Network Security• Reg. Package• Broadband• 3G mobile matters• Convergence/ Digital

TV

• Spectrum harmonization

• Environmental legislation

• FWP R&D• Skills Shortage• WTO New Round• Single European

customs clearance• Rules of origin

International

• Organisations: OECD/BIAC, WIPO, WTO• Global: IIIC, WEF, WITSA• USA: ITAA, ITI, EIA, CEA, TIA• Canada: ITAC• Japan: CIAJ, JEITA, JBMA• Brussels network: AEA, APME, JBCE, AmCham

EU Committee, FEDMA, BEUC, CEFIC, ORGALIME, APME, ETNO, EECA, CECED, ECTA, EBU, UNICE and many others

Convergence

• Liquidation of ECTEL and EUROBIT in 1999/2000

• Creation of EICTA in November 1999

• Merger with EACEM in September 2001

Mission

• To provide information about actual policy developments at EU level

• To develop consensual positions and statements on actual policy issues

• To lobby the EU Institutions

Targets

• European Commission

• European Parliament

• European Council

• General Public

EU Commission

• DG Information Society

• DG Enterprise

• Other DG’s on single policy issues

• Goal: To become a constructive partner

EU Parliament

• 626 MEPs

• Individual agendae

• Party-specific agendae

• Committee-specific agendae

• Goal: To provide expertise

EU Council

• EU Presidencies

• EU Member States

• Goal: To coordinate lobbying via EICTA national associations network

General Public

• Brussels “crowd”

• Press corps

• Other interested parties

• Goal: To brand the name EICTA

Lessons learned

• Good and solid cooperation with EU Commission on actual policy issues

• Difficult cooperation with EU Parliament• Good cooperation with EU Presidencies• Good coordination with national governments

depending on activity level and access of national association

• Very difficult to get a public image

Vision

• To remain a constructive partner

• To be seen as “the” expert on ICT issues

• To be used as a network of expertise

• To become more publicly known

www.eicta.org

BSP-Phase I

• September 2000 – September 2002

• Institutional Building

• Acquis Communautaire

• Partner countries: Bulgaria, Romania, Hungary, Czech Republic, Slovakia, Estonia, Latvia, Lithuania

BSP Phase II

• January 2003 – March 2004

• Coordination of EICTA-CEEC network

• Appointment of Acquis Technical Officer

• Training and Mentoring

• PR and Events (Acquis Day)

Policy areas

• Environment, Health & Safety

• Telecommunications

• Electrical Engineering

• Information Society/eCommerce