Branding, destination management and social media to promote wilderness destination

Fulufjället NP ©Vitantonio Dell’Orto/exuviaphoto.com

Zoltan Kun, Executive DinosaurPAN Parks Foundation

The importance of branding, destination management and social media in the promotion of Europe’s wilderness as non-traditional tourist destination

Paanajärvi NP ©Viktor Gritsuk

What we do

• PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of nature

• the only European-wide organisation focusing on the protection of wilderness areas

©iStock/Graeme Purdy

Over 560 000 ha of wilderness

Wilderness momentum

• European Parliament’s special report on wilderness

• European Commission- ‘Agenda for Wilderness’

• Wilderness in Biodiversity Strategy

Conservation successes

Archipelago NP © Seppo Keränen

Our challengesTourism vs wilderness!1. Wilderness is un-known in Europe – the role of

branding & network2. Destination management (12 destinations) – the

role of incoming operators3. No marketing budget for strong communication –

social media

We need your support in

promoting your area as a PAN

Park!

• PAN Parks visibility in the field

focusing on wilderness

• special projects on in the field

wilderness communications

• common events to raise profile of

wilderness

• providing us information for online

promotion and media activityMajella NP © Barbara Mayer

Branding and Network

Küre Mountains NP

European

Wilderness

Preservation

System

Branding & Network

Oulanka NP © Paavo Hamunen

Branding & Network

• Visit PAN Parks and use services of local partners!

• Share your experiences!

• Donate now!

• Support our campaigns!

Majella NP © Bruno D’Amicis

Branding & Network...outcomes

Destination Management

Majella NP © Bruno D’Amicis

• Stroll through the largest untouched beech forests of EuropeCENTRAL BALKAN, Bulgaria

• Hike in steep canyons and among majestic peaksMAJELLA, Italy

• Explore immense jungle-like virgin forestsBORJOMI-KHARAGAULI, Georgia

• Walk on water in endless boglandsSOOMAA, Estonia

Destination Management

Soomaa NP © Arne Ader

• Track wildlife-lynx and beaver in Soomaa, Estonia-wolf and chamois in Majella, Italy-bear and wolf in Fulufjället, Sweden-birdwatching: eagle, vulture

• Experience the forces of nature-‘fifth season’ in Soomaa, Estonia-recovering nature in Fulufjället, Sweden

• Hike using GPS-Peneda-Geres offering real backcountry experience

Destination Management

Oulanka NP © Paavo Hamunen

• Enjoy amazing panorama

• Go on husky safari

• Combine sea kayaking and

hiking

• Snowshoe in summer

• Hike an underwater trail

• Go rafting

• Take a wilderness survival tour

Destination Management

Majella NP © Bruno D’Amicis

Where to start?

Visit www.panparks.org • Explore our parks, adventure tips• Browse photo galleries, video gallery• Find ways to connect, support

Sign up for our monthly Wilderness News

Central Balkan NP © Nicolas Cegalerba

Social Media

Facebook - www.facebook.com/panparks

(Linkedin.com)

Twitter – twitter.com/panparks (Pinterest.com)

YouTube - www.youtube.com/panparks

(Vimeo.com)

Majella NP © Bruno D’Amicis

... we’ll promote WILDERNESS together!

Your park will ...

• become a destination offering unique WILDERNESS experience

• communicate its WILDERNESS values in the field

• develop tourist infrastructure relating to WILDERNESS and PAN Parks

If you join, ...

The Million Project

Oulanka NP ©Hannu Hautala

The Million Project

Oulanka NP ©Hannu Hautala

Paanajärvi NP ©Viktor Gritsuk

We can protect the last pieces of Europe’s wilderness together for future generations!

Join The Million Project!

Get Involved – virality!

Oulanka NP ©Hannu Hautala

PAN Parks works to protect

Europe’s wilderness, the

continent’s most undisturbed

areas of nature

www.panparks.org