TheSignChef.com’s Branding Basics The 5 Components of A Successful Brand
May 22, 2015
TheSignChef.com’sBranding Basics
The 5 Components of A Successful Brand
A simplified definition of “brand” is: the identity of a company.
What exactly is a “brand”?
It’s the philosophies, fingerprints, mental and physical images that differentiate you from other
businesses in your industry!
What determines your brand’s identity?
What you’re known for in the marketplace
The images and feelings that come to your prospects’ minds when your name is mentioned
The way your company serves and operates regularly
Are you well-branded?
Messaging is the heart of your brand! Make sure your message is clear, concise & consistent.
Keep it under 6 words for maximum effectiveness – think Nike’s “Just do it” or Taco Bell’s “Live Más”.
#1 – A simple, clear message
The 5 Components…
Create a logo that ties in with your message & communicates to your ideal prospects
Choose supporting graphics that resonate with your target market
Make sure your graphics and photos are high quality!
#2 – Attractive, purposeful graphics
Keep all your marketing tools within one signature color scheme – 2-3 colors max!
#3 – Signature color scheme
Keep your font combination consistent – again 2-3 fonts max – and make sure they complement one another!
#4 – Signature font combination
Your business has a “personality”, express it!
Are you fun and energetic? Professional or informal? Relaxed or fast paced? Define it!
Ideal customers will be attracted to your culture, and that culture is a part of your brand!
#5 – Signature corporate culture
Mastering these “5 components of a successful brand” is a step in the direction of branding success!
Those are theSignChef.com’s Branding Basics…
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