brandguide
brandguide
brandguide
Our mentality is to always look ahead for new potential.
Our design philosophy is to get the basics right with a nice edge.
Our mission is to stimulate parents to go out in order to bond with their child and the beautiful world around them.
forward thinking
beautifully simple
life loving
life is glorious
To all new parents. We invite you to go out into the world with your child.
Bond with each other. And the beautiful world around you.
Discover it again through the eyes of your child. Create lifelong memories together.
At Easywalker we want to make your WALK as EASY as possible.
With strollers and buggies that drive good, are easy to use, look nice
ánd are affordable.
So you can spend your money on having experiences instead of having stuff.
So go on...go out there.
Life is glorious. Let’s go!
brand promise
With basic+ we add just that little extra
it could be adding a texture
or a dash of color
and we keep it classic but personal
basic+
brand portfolio
product range
mosey+
buggy XS
buggy+
harvey
charcoal blue
berlin breakfast
berlin breakfast
coal black
steel blue
monaco apero
monaco apero
all black
moss green
silver circle
steel grey
pebble grey
shadow blue fresh olive
product range
buggy XS
buggy+
union jack vintage
union jack vintage
union jack
union jack
LXRY black
LXRY black
union jack vintage b&w
union jack vintage greenland
product range
buggy XS
mickey ornament minnie ornament mickey diamond
Harvey
If you are looking for a stroller that ensures a super smooth ride, the Easywalker Harvey is the best way to go. Should you have a second child, the Harvey can be easily turned into a duo stroller.
The Easywalker Harvey was proclaimed best stroller and best buy by the Dutch Consumers’ Association and awarded with the highest scores ever given to a stroller: 9.2
most comfortable ride
extendable for second child
Best Buy
the smoothest ride
mastercopy
usp’s
tagline
coal black all black steel grey shadow blue fresh olive
features
smooth ride, 4-wheel suspension
reversible seat
easy to handle
high carrycot and seat
lightweight 10,8kg and compact
car seat compatible
extendable for second child
Length (mm) Width (mm) Height (mm)
with seat: 98 cm 59 cm 113 cm
with carrycot: 107 cm 59 cm 110 cm
folded: 71 cm 59 cm 31 cm
folded with seat: 90 cm 59 cm 40 cm
specifications
Mosey+
Meet the Easyalker Mosey+. A flexible and lightweight stroller that folds in one
piece without removing the seat. It provides full featured comfort in a sleek and
streamlined design. The world awaits. Discover it together with the Easywalker Mo-
sey+.
compact
agile
best buy
compact city rider
mastercopy
usp’s
tagline
charcoal blue steel blue moss green pebble grey
features
specifications
lightweight 10,5kg
lots of storage
compact fold
car seat compatible
xl sun canopy, in height adjustable
comfortable padding
one hand steering easy to handle
Length (mm) Width (mm) Height (mm)
with seat 90 cm 55 cm 107 cm
with carrycot 97 cm 55 cm 107 cm
folded 99 cm 55 cm 25 cm
folded with seat 99 cm 55 cm 29 cm
Buggy XS
Whoever said that good looks and practical design don’t go together has never met
the new Easywalker Buggy XS. This little beauty has it all: sophisticated colours,
premium fabrics, one hand fold, lightweight and super compact. You won’t find a
more compact and complete buggy on the market. Oh, and did we also mention
that it’s easy on your wallet?
super compact
lightweight
best buy
stylish meets compact
mastercopy
usp’s
tagline
berlin breakfast monaco apero
features
specifications
super compact
self standing
one hand fold, unfold and steering
fully reclinable and XL sun canopy
lightweight 6kg
bumper bar and raincover included
smooth ride, 4-wheel suspension
Length (mm) Width (mm) Height (mm)
unfolded 76 cm 44 cm 105 cm
folded 52 cm 44 cm 23 cm
Buggy XS
What happens when you combine cool looks with practical features? You get the
new MINI by Easywalker Buggy XS. This little fellow has it all: iconic MINI design,
one hand fold, lightweight and super compact. You won’t find a more compact and
complete buggy on the market. Oh, and did we also mention that it’s easy on your
wallet?
super compact
lightweight
best buy
cool meets compact
mastercopy
usp’s
tagline
union jack vintage union jack LXRY black union jack vintage b&w
super compact
self standing
one hand fold, unfold and steering
fully reclinable and XL sun canopy
lightweight 6kg
bumper bar and raincover included
smooth ride, 4-wheel suspension iconic MINI design
features
specifications Length (mm) Width (mm) Height (mm)
unfolded 76 cm 44 cm 105 cm
folded 52 cm 44 cm 23 cm
Buggy XS
Looking for a fashionable buggy that is practical to use and that your child will love?
Sounds like magic, right? Meet the new Disney by Easywalker Buggy XS. This little
friend has it all: fashionable Disney design, one hand fold, lightweight and super
compact. You won’t find a more compact and complete buggy on the market. Oh,
and did we also mention that it’s easy on your wallet?
super compact
lightweight
best buy
modern magic meets compact
mastercopy
usp’s
tagline
mickye ornament mickey diamond minnie ornament
specifications Length (mm) Width (mm) Height (mm)
unfolded 76 cm 44 cm 105 cm
folded 52 cm 44 cm 23 cm
features
super compact
self standing
one hand fold, unfold and steering
fully reclinable and XL sun canopy
lightweight 6kg
bumper bar and raincover included
smooth ride, 4-wheel suspension iconic Disney design
Buggy+
The days of boring buggies are over. The new Buggy+ combines beautiful fabrics
and sophisticated colors with high quality design. With big wheels for comfort,
extendable leather handles, easy umbrella folding system and a shoulder strap to
carry, you have a perfect travel companion. This buggy is a guaranteed best buy!
comfort
stylish
best buy
simply stylish
mastercopy
usp’s
tagline
berlin breakfast monaco apero silver circle
features
specifications
height adjustable handles
fully reclinable seat
suitable for children up to 20kg
fully padded seat
big wheels and 4-wheel suspension for a comfortable ride
extendable sun canopy (UPF 50+) with ventilation windows
compact fold
Length (mm) Width (mm) Height (mm)
unfolded 79 cm 47 cm 107 cm
folded 107 cm 33 cm 23,5 cm
Buggy+
Take a walk on the style side with the MINI by Easywalker Buggy+. Designed in
collaboration with MINI, this fashionable buggy is sure to turn many heads. With
big wheels for comfort, extendable leather handles, easy umbrella folding system
and a shoulder strap to carry, you have a perfect travel companion. This buggy is a
guaranteed best buy!
Comfort
Iconic MINI design
Best buy
cool meets compact
mastercopy
usp’s
tagline
union jack vintage union jack LXRY black union jack vintage b&w greenland
features
specifications
height adjustable handles
fully reclinable seat
spacious basket
fully padded seat
big wheels for a comfortable ride
extendable sun canopy (UPF 50+) with ventilation windows
compact fold iconic MINI design
Length (mm) Width (mm) Height (mm)
unfolded 79 cm 47 cm 107 cm
folded 107 cm 33 cm 23,5 cm
tone of voice
Writing can set the tone for a beautiful bonding experience. A consistent style
makes our readers and customers feel more comfortable from visit to visit. It tells
them what to expect—and that we can reliably deliver.
Mix short and long sentences to mimic the natural patterns of conversational speech.
Enjoy road trips with our universal car seat adapter, which fits most car seats. Napping
in the car? No problem.
Use the neutral baby, child or little one instead of the gendered son or daughter.
See the world or bond with each other? The choice is yours.
We value and share the universal emotions that surround parenthood.
We recognize that fathers and mothers are equally involved in childcare. We want
to be understood by everyone, everywhere.
Don’t use should to dictate to customers.
You should recline the seat fully flat when the baby wants to nap.
Instead give suggestions, not orders.
When the baby wants to nap, you can recline the seat fully flat.
basic
style
keepitnatural
begentle
AaLIGHT
AaREGULAR
AaMEDIUM
typography
To ensure that all of our visual communications are consistent, Easywalker uses select weights of one default typeface.
Productname uses the light weight and the height should be equal to the Easywalker logo.
Titles use the light weight and the height should be equal to the Easywalker logo.
Bodytext uses the light weight and accentuating is done with a regular italic weight.
Brandon Grotesque
If you are looking for a stroller that ensures a super smooth ride, the Easywalker Harvey is the best
way to go. This stroller a guaranteed best buy!
Harvey
features
logo
Our logo looks like a smiley, while in second instance it has different meanings: happiness, a blink of the eye,
a smile, sense of security of mother and child, carrying a baby, embracing a baby.
don’t use it in low contrast
white on a dark background
don’t use it on busy backgrounds
with a larger symbol
don’t stretch or squeeze it
dark on a light background
don’t create your own version
with a productname
use it in different colors
just the logotype
don’t use the old tagline
with the tagline
revolution strollers
Do’s
Dont’s
Harvey
color
Primary colours
Secondary colour
orangeaccents
#383838
dark greylogo and text
#4a4a4a
greydivider lines
#e3e3e4
light greybackgrounds
#f6f6f6
We mostly use greytones as our colour palette, we do this becuase when you do use color it will have a high
contrast and it will really stand out.
Sometimes you want to highlight something special, in that rare occasion we use orange as the accent color.
graphic elements
Splitting
Dotted line
Cutting corners
grey box
One of creative elements you can use is the splitting of an image.
As seen below the dotted line is used as a divider but also as a graphic
element.
Another effect you can use is the cutting of the corner.
To keep things clean we put all our product pictures in a grey box.
footmuffs
EHA10301 €89,99 EHA10306 €89,99 EHA10304 €89,99 EHA10307 €89,99 EHA10302 €89,99coal black all black steel grey shadow blue fresh olive
guidelines
MINI by Easywalker uses a combination of Easywalker styling and MINI Styling. The main difference is the
usage of a different logo and the MINI font.
For productnames and other large type always use the MINI Serif font.
The MINI by Easywalker logo is used as a seal of approval, make sure this has a
prominent place and has enough whitespace around the logo.
Typography
Logo
MINI Serif
Aa Aa AaREGULAR ITALIC BOLD
guidelinesDisney by Easywalker uses a combination of Easywalker styling and Disney Styling. The main difference is the
usage of a different logo and adding the copyright icon.
Logo
Always use the Disney by Easywalker logo.
Copyright iconUse the Disney Copyright logo whenever you publish something from
Disney by Easywalker.