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2011 Marketing Calendar
Page 1 document.xls
Month January February
Sales Goal
Week of (Mon. Start) 3 10 17 24 31 7 14 21
Key Dates & Events
Sales Support
Sales Promotions
Public Relations
Press ReleasesInteractive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Affiliate Programs
Blog/RSS
Email
Website Messaging
Podcast
MobileAdvertising
TV
Radio
Print
OutdoorResearch
Customer Surveys
Collateral & Presentations
Special Events & Sponsorships
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Advertising Effectiveness
2011 Marketing Calendar
Page 2 document.xls
Month
Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Support
Sales Promotions
Public Relations
Press ReleasesInteractive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Affiliate Programs
Blog/RSS
Email
Website Messaging
Podcast
MobileAdvertising
TV
Radio
Print
OutdoorResearch
Customer Surveys
Collateral & Presentations
Special Events & Sponsorships
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Advertising Effectiveness
March April
28 7 14 21 28 4 11 18 25
2011 Marketing Calendar
Page 3 document.xls
Month
Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Support
Sales Promotions
Public Relations
Press ReleasesInteractive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Affiliate Programs
Blog/RSS
Email
Website Messaging
Podcast
MobileAdvertising
TV
Radio
Print
OutdoorResearch
Customer Surveys
Collateral & Presentations
Special Events & Sponsorships
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Advertising Effectiveness
May June
2 9 16 23 30 6 13 20 27
2011 Marketing Calendar
Page 4 document.xls
Month
Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Support
Sales Promotions
Public Relations
Press ReleasesInteractive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Affiliate Programs
Blog/RSS
Email
Website Messaging
Podcast
MobileAdvertising
TV
Radio
Print
OutdoorResearch
Customer Surveys
Collateral & Presentations
Special Events & Sponsorships
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Advertising Effectiveness
July August
4 11 18 25 1 8 15 22
2011 Marketing Calendar
Page 5 document.xls
Month
Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Support
Sales Promotions
Public Relations
Press ReleasesInteractive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Affiliate Programs
Blog/RSS
Email
Website Messaging
Podcast
MobileAdvertising
TV
Radio
Print
OutdoorResearch
Customer Surveys
Collateral & Presentations
Special Events & Sponsorships
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Advertising Effectiveness
September October
29 5 12 19 26 3 10 17 24
2011 Marketing Calendar
Page 6 document.xls
Month
Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Support
Sales Promotions
Public Relations
Press ReleasesInteractive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Affiliate Programs
Blog/RSS
Email
Website Messaging
Podcast
MobileAdvertising
TV
Radio
Print
OutdoorResearch
Customer Surveys
Collateral & Presentations
Special Events & Sponsorships
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Advertising Effectiveness
November December
31 7 14 21 28 5 12 19 26
2011 Marketing Calendar
Page 7 document.xls
This is a template for a marketing calendar. Weeks start on Monday.
The example below show how a completed plan for the month of January might look
Month January
Sales Goal 1250 units
Week of (Mon. Start) 29 4 11 18 25
Key Dates & Events New Years
Sales Promotions
Sales Promotions
Public Relations
Press Releases Pre Conf Post Conf.
Online
Keyword/Search Keyword/Search Advertising
Site Targeted Ads
Online Auctions/Stores Online Auction & Stores
Online Directory Listings & Classified
Affiliate Programs Affiliate Recruitment Incentive Program
Live Tweets XYZ Tweets
Blog/RSS
Email
Website Messaging
Podcast
Mobile XYZ Campaign QR Code - product info
Advertising
TV XYZ Campaign
Radio XYZ Campaign
Print XYZ Campaign with QR Code
Outdoor Teaser for XYZ Campaign
Research
Customer Surveys
Campaign Analysis
Industry Conference
Martin Luther King
Day
Sales Promo (Offer)
Collateral & Presentations
Product Brochures
Industry Pres.
Special Events & Sponsorships
Industry Conference
Promote Conference
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Facebook Announce
Pre Conf Tweets
Post Conf. Tweets
Visit us at conference and receive free gift
Daily Conf. Recap
Upcoming Sls Promo
Visit us at conference and receive free gift
Upcoming Sls PromoVisit us at conference and
receive free giftUpcoming Sls Promo
Online couponConf
Highlights
Email Customer Satisfaction Survey
Advertising Effectiveness
2011 Marketing Calendar
Page 8 document.xls
Month
Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Promotions
Sales Promotions
Public Relations
Press Releases
Online
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Affiliate Programs
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Collateral & Presentations
Special Events & Sponsorships
Online Directory Listings & Classified
Social Media - Twitter Facebook, etc.
Advertising Effectiveness
This is a template for a marketing calendar. Weeks start on Monday.
The example below show how a completed plan for the month of January might look