1 TAA APPAREL P R O J E C T N E W B I L I T Y F O R Presented by Brandeis Gateway Consulting Group
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T A A A P PA R E LP R O J E C T N E W B I L I T Y F O R
P r e s e n t e d b yBrandeis Gateway Consulting Group
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AGENDA FOR TODAY
Including private label and fast
fashion market analysis, competitor
analysis, and company analysis.
MARKET ANALYSIS
A company is an association or
collection of individuals, whether
natural persons, legal persons, or a
mixture of both. Company
COMPANY ANALYSIS
Introducing BGCG’s new project for
TAA that revolutionize TAA’s product
line and address issues including
operating management, product design
and marketing.
NEW PROJECT
Provide a 5-year-strategy for our project,
including detailed releasing dates and
predicted revenue and gross margin.
PROJECT TIMELINE
01 02 03 04
BGCG
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MARKET ANALYSISPRIVATE LABEL
In 2015 according to BGCG estimation
-0.5%M A R K E T S H A R E
Increased competitors in private label
manufacture in recent years
+C O M P E T I T I V E N E S S
Of private label market manufacture
8%I N C R E A S E I N
H O U R LY WA G E
BGCG
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1646.8BIn the field of fast fashion in 2015
according to research
MARKET VALUE
22.7%U.S. Fashion Market, the biggest
among all countries
MARKET SHARE
10MWorkers in fast fashion industry
14.9M in 1990
20.5 in 2014
IN 15 YEARS
MARKET ANALYSISFAST FASHION
BGCG
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TAA APPAREL a l f red dunner BONOBOS ZARA
Online Store
Distribution in Retailer
Close-to-retail Factory
In-houseManufacture
Low Inventory Access
Social Media
COMPANY ANALYSIS
BGCG
FAST FASHION
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TAA APPAREL a l f red dunner BONOBOS ZARA
Online Store
Distribution in Retailer
Close-to-retail Factory
In-houseManufacture
Low Inventory Access
Social Media
COMPANY ANALYSIS
BGCG
FAST FASHION
E - C O M M E R C E&
FA C T O R Y L O C AT I O Nt o g e n e r a t e m o r e r e v e n u e a n d
m a r k e t s h a r e
M A R K E T I N G&
D E S I G Nt o c a p t u r e m o r e c u s t o m e r b a s e
a n d l o y a l c u s t o m e r s
https:// http://kwhs.wharton.upenn.edu/2016/02/zaras-fast-fashion-business-model/
/
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TAA APPAREL
PROJECTNEWBILITY
I N T R O D U C I N G
L E A R N M O R E
A n e w a p p a r e l c o l l e c t i o n l a u n c h e d f r o m TA A O n l i n e
S t o r e t h a t f u n d a m e n t a l l y c h a n g e s TA A’s e x i s t e d
o p e r a t i o n m a n a g e m e n t , b r a n d i n g , a n d m a r k e t i n g
s t r a t e g y b a s e d o n B G C G p r e d i c t i o n a n d e s t i m a t i o n .
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S E L F - B R A N D I N GA company is an association or collection of individuals, whether natural persons, legal persons, or a
mixture of both. Company members share a
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SELF-BRANDINGP R O J E C T N E W B I L I T Y
A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s , o r a m i x t u r e
o f b o t h . C o m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i t e i n o r d e r t o f o c u s .
C U S T O M E R
Target Customers: 18-35 Male
52%Online shopping
Continue Specialization onMenswear
S I N G L E F O C U S
BGCGhttps://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cb-private-label-2015-2016.PDF/
Manufacturer
Independent Partner
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DESIGN: SIMPLICITY & COMFORTP R O J E C T N E W B I L I T Y
A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s , o r a m i x t u r e
o f b o t h . C o m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i t e i n o r d e r t o f o c u s .
D E S I G N T E A M C U S T O M I Z E S E RV I C E
BGCG
PROFESSIONALS
&
INTERNS
A service we provided thatmeets our design concept:
comfort fashion for customers
https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cb-private-label-2015-2016.PDF/
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D E S I G N & C U S T O M I Z E
R E F I N E D ATA B A S E
C O S T & P R I C E
BGCG
CUSTOMIZATION SERVICESP R O J E C T N E W B I L I T Y
A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s , o r a m i x t u r e
o f b o t h . C o m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i t e i n o r d e r t o f o c u s .
https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cb-private-label-2015-2016.PDF/
*Effect Drawing Only Originated from Custom Ink.
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O P E R A T I O N S T R A T E G YWe p r e d i c t t h a t w i t h o u r n e w o p e r a t i o n m a n a g e m e n t s t r a t e g y, TA A A p p a r e l
w i l l a c h i e v e l o w e r i n v e n t o r y a c c e s s a n d h i g h e r p r o f i t m a r g i n .
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20%higher price
H I G H E RVA L U AT I O N
3-4/year 12/year
I N V E N T O R YT U R N O V E R
High demand for increasedspeed to market
Q U I C K R E S P O N S E
BGCG
OPERATION MANAGEMENTP R O J E C T N E W B I L I T Y
We p r e d i c t t h a t w i t h o u r n e w o p e r a t i o n m a n a g e m e n t s t r a t e g y, TA A A p p a r e l w i l l a c h i e v e l o w e r i n v e n t o r y a c c e s s
a n d h i g h e r p r o f i t m a r g i n .
http://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
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20%higher price
H I G H E RVA L U AT I O N
3-4/year 12/year
I N V E N T O R YT U R N O V E R
High demand for increasedspeed to market
Q U I C K R E S P O N S E
100% 6 months ahead
up to 50% in early season
D E S I G NT I M E L I N E
Bangladesh America
CLOSE-TO-MARKETL O C AT I O N
BGCG
OPERATION MANAGEMENTP R O J E C T N E W B I L I T Y
We p r e d i c t t h a t w i t h o u r n e w o p e r a t i o n m a n a g e m e n t s t r a t e g y, TA A A p p a r e l w i l l a c h i e v e l o w e r i n v e n t o r y a c c e s s
a n d h i g h e r p r o f i t m a r g i n .
Lower inventory accessHigher profit margin
http://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
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M A R K E T I N G S T R A T E G YWe predict with four parts of the marketing strategy, TAA Apparel will become one
of the best fashion brands in U.S. with large and loyal customer base
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MARKETING STRATEGYP R O J E C T N E W B I L I T Y
O N L I N E S T O R ER E WA R D
P R O G R A M S O C I A L M E D I A D I S C O U N TPA R T N E R
62%U.S. customers shop online
at least once a monthOnline shoppers
refer to at least one social media site before shopping online.
84%BGCG
1%CASH BACK
Emai l subscr iber :
10% OFFnext purchase
Free two-day shipping & return
Enlarge Customer Base
We predict with four parts of the marketing strategy, TAA Apparel will become one
of the best fashion brands in U.S. with large and loyal customer base
http://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
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5 Y E A R P L A NWe p r e d i c t t h a t w i t h o u r n e w o p e r a t i o n m a n a g e m e n t s t r a t e g y, TA A A p p a r e l
w i l l a c h i e v e l o w e r i n v e n t o r y a c c e s s a n d h i g h e r p r o f i t m a r g i n .
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Mid 2017Marketing for Newbility
Collection
2017Pre-Launch
Recruiting for Design Team
Acquiring Domestic Factory
2019Introducing
Customization Service
Acquiring Additional
Factories
2018Newbility Release
Opening Online Store
2021 and afterPrice Raise
2020Opening Retail Store
Acquiring Additional Factories
BGCG
TAA APPAREL 5 YEAR PLANP R O J E C T N E W B I L I T Y
$25.0 M $27.4 M $30.6 M $34.7 M $40.1 M
We p r e d i c t t h a t w i t h o u r n e w o p e r a t i o n m a n a g e m e n t s t r a t e g y, TA A A p p a r e l
w i l l a c h i e v e l o w e r i n v e n t o r y a c c e s s a n d h i g h e r p r o f i t m a r g i n .
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Q & AS E C T I O N
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APPENDIXY O U C A N W R I T E H E R E
APPENDIX 1.1 Financial Estimation
APPENDIX 1.3 Marketing StrategyAPPENDIX 1.4 Marketing Strategy II
APPENDIX 1.5 Marketing Strategy IIIAPPENDIX 1.6 Market Pressure Analysis
APPENDIX 1.2 Average Cost of Labor
BGCG
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APPENDIX 1.1 Financial Estimation
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APPENDIX 1.2 Average Cost of Labor
1.https://www.tradegecko.com/blog/zara-supply-chain-its-secret-to-retail-success2.http://blog.scmglobe.com/?page_id=1513
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APPENDIX 1.3 Marketing Strategy
http://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
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APPENDIX 1.4 Marketing Strategy II
http://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
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APPENDIX 1.5 Marketing Strategy III
http://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
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APPENDIX 1.6 Market Pressure
http://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cb-private-label-2015-2016.PDF
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APPENDIX 1.7 Online Apparel MarketAnalysis (Capital IQ)