Branded Hardware: The Unexpected Way to Connect with Audiences

IOT-ENABLED MARKETING

TBD LABS

THE PHYSICAL AND DIGITAL WORLDS

ARE MERGING

THESE EXAMPLES ARE BECOMING CHEAPER TO MAKE

“THE COST OF BOTH THE SENSORS AND DEVICES IS

APPROACHING FREE AND THE SIZE IS APPROACHING INVISIBLE…

LITERALLY EVERYTHING WILL HAVE INTERNET-OF-THINGS

TECHNOLOGY.”

ACCENTURE

THE RAMIFICATIONS ON MARKETING WILL BE ENORMOUS

COMMUNICATING PRODUCTS AND

SERVICES

PRODUCTS AND SERVICES

COMMUNICATING

“5% OF ALL BRANDED CONTENT GENERATES 90% OF ALL

ENGAGEMENT.”

BECKON

COMMUNICATING PRODUCTS AND SERVICES IS A LOSING BATTLE

SUCCESSFUL BRANDS ARE LETTING THEIR OFFERINGS SPEAK FOR

THEMSELVES

CHAMPIONS AGAINST BULLYING USES A TOY ROBOT TO DISPLAY NICE TWEETS

CREDIT: DEUTSCH

7.5 MILLION EARNED MEDIA IMPRESSIONS

IBM WATSON ENHANCES MET GALA DRESS TO CONVEY SOCIAL FEEDBACK

CREDIT: OGILVY

22 MILLION EARNED MEDIA IMPRESSIONS

55 MILLION EARNED MEDIA IMPRESSIONS

UBER SURPRISES BAR PATRONS THROUGH AN ON-STREET BREATHALYZER INSTALLATION

CREDIT: RETHINK

1 BILLION EARNED MEDIA IMPRESSIONS

NETFLIX SOCKS SAVE VIEWING LOCATION BY TRACKING WHEN VIEWERS FALL ASLEEP

CREDIT: DEEPLOCAL

WHAT IS THE COMMON THREAD?

SMART UTILITY

UNEXPECTED ENGAGEMENT

SEAMLESS INTEGRATION

SHAREABLE INNOVATION

CONSUMERS ARE INTERESTED IN IOT-TECHNOLOGY

IOT-ENABLED MARKETING SMART PRODUCTS SMART EXPERIENCES SMART CONTENT

MARKETING

BRAND FIRST SCRIPT CENTRIC

CHANNEL SPECIFIC SLOW PRODUCTION

IOT-ENABLED MARKETING

CONSUMER FIRST EXPERIENCE CENTRIC

CHANNEL AGNOSTIC FAST PRODUCTION

INFLUENCER OUTREACH

EXPERIENTIAL MARKETING

RETAIL ACTIVATIONS

PR STUNTS

PRODUCT DEVELOPMENT

CONTENT MARKETING

PRODUCT LAUNCHES

INSTALLATIONSSOCIAL MEDIA

IT IS A TACTIC THAT WORKS IN MULTIPLE CHANNELS

WE PROVIDE A HOLISTIC SERVICE TO EXPLORING THIS FIELD

IDEATE INNOVATION CONSULTING

RESEARCH & STRATEGY

CREATIVE CONCEPTING

MAKE RAPID

PROTOTYPING

HANDS-ON WORKSHOPS

END-TO-END PRODUCTION

PROMOTE CONTENT CREATION

MARKETING IMPLEMENTATION

EARNED MEDIA OPTIMIZATION

ALL COMPANIES STRUGGLE WITH HAVING THE TIME, BUDGET AND INFRASTRUCTURE FOR

INNOVATION.

BUT OUR PROCESS IS A QUICK AND COST-EFFECTIVE WAY TO INSPIRE COMPANY-WIDE

INNOVATION WHILE PROVIDING VALUE TO CONSUMERS.

PLUS AN UNDERLYING BENEFIT

THE PHYSICAL AND DIGITAL WORLDS ARE MERGING

LET’S CHAT ABOUT HOW IT AFFECTS YOUR BRAND