Brand/Blogger Campaign "What's in your food" RSPO blogger coverage 7.26.16

RSPO CampaignBlogger Coverage

9th May - 6th June 2016

Executive Summary

• Total blogs published: 45 (includes one corporate blog) • Facebook blog post likes: 526• Facebook blog post shares: 1,142• Facebook blog post comments: 22• Twitter post Likes: 234• Twitter post RTs: 591

Week One

(9th-15th May)

Blogger Overview – Week One

• Blogs published: 13 • Facebook blog post likes: 222• Facebook blog post shares: 453 • Twitter post Likes: 62• Twitter post RTs: 204

- http://naturemoms.com/blog/2016/05/09/good-bad-palm-oil/

• www.naturemoms.com

• Monthly unique visitors: 94,000

• Twitter: @TiffanyWashko

• Twitter followers: 7784

• FB fans: 11422

BLOG & SOCIAL MEDIA ENGAGEMENT• Blog: x10 comments• Twitter: x5 tweets resulting in x50 RTs and x16

likes• Facebook: x32 likes and x2 comment• Good engagement with blogger audience.

Naturemoms.com

• www.whatthedoost.com• Monthly unique visitors: 40,000• Twitter: @WhatTheDoost• Twitter followers: 8,000• FB: TheDoost• FB fans: 6,000

http://whatthedoost.com/2016/05/09/palm_oil/

BLOG AND SOCIAL MEDIA ENGAGEMENT• Blog shares on Facebook: 195 • Twitter: x31 retweets and x17 likes• Facebook: x79 likes

Whatthedoost.com

• www.liverandletblog.com• Unique monthly visitors: 25,000• Twitter: @mancavesm• Twitter followers: 30,000• FB: james.m.samples?fref=ts• FB fans: 2000

http://liveandletblog.com/whats-your-food-made-of

BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: 3 retweet and 8 likes• Facebook: 8 sharesLiveandletlive.com

• http://veggiedesserts.co.uk • FB: VeggieDesserts• FB Followers: 2,454• Twitter: @veggie_desserts • Twitter Followers: 5,230

http://veggiedesserts.co.uk/looking-sustainable-palm-oil/

Veggie Desserts BLOG AND SOCIAL MEDIA ENGAGEMENT• Blog: x260 private Facebook shares• Blog comments: x11• Twitter: x7 RTs and 9 likes• Facebook: 22 likes 1 share and 19 comments.

• She cooks She Eats: Amy Jones • FB: 26,522• Twitter: 2,193• Instagram: 18,700

http://www.shecookssheeats.co.uk/the-palm-oil-debate/

BLOG AND SOCIAL MEDIA ENGAGEMENT• Blog: x4 private Facebook shares, x1 comment.• Twitter: x5 retweets and x5 likes• Facebook: x3 likes

SheCooksSheEats.com

http://www.huffingtonpost.co.uk/jemma-moran/worried-about-palm-oil-tu_1_b_9854974.html

• Digital Marketing Manager at River Cottage• Twitter: 607• @JemmaMoran • Blog

Huffington Post • BLOG AND SOCIAL MEDIA ENGAGEMENT• 1x blog• Twitter: x2 resulting in x18 retweets and x9

likes

Thinly Spread

http://thinlyspread.co.uk/2016/05/10/palm-oil-good-bad/

• thinlyspread.co.uk• Monthly visits: 10,000• Twitter: @thinlyspread• Twitter: 1078• Instagram: 447• FB followers: 1,246

BLOG AND SOCIAL MEDIA ENGAGEMENT

• Blog: 72 shares on Facebook from blog

• Twitter: 4 retweets

• Sharing campaign tweets from others

Thinly Spread

Rebel Recipeshttp://rebelrecipes.com/• FB: 6334• Twitter: 1059 followers• Instagram: 129,000• Pinterest: 794

BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: 2 retweets and 3 likes. • Facebook: 4 likes

Rebel Recipes

Reel Mama • www.reelmama.com• Monthly unique visitors: 16,000• Twitter: @reelmama• Twitter followers: 10720• Facebook: reelmamadotcom• FB Fans: 10,700

Reel Mama BLOG AND SOCIAL ENGAGEMENT• Blog: x1 post• Facebook: x3 post resulting in 4 likes• Twitter: x7 tweets resulting in 7RT and 5 likes

http://brokenteepee.com/what-is-sustainable-palm-oil/

• www.brokentepee.com• Monthly unique visitors: 16,000• Twitter: @BrokenTepee• Twitter followers: 6703• FB: BrokenTepee• FB fans: 3017

BLOG AND SOCIAL ENGAGEMENT• Blog: x5 comments• Facebook: x189 likes and 1 comment • Twitter: x75 retweets and 12 likes.

Brokenteepee.com

• generationsofsavings.com • Blog monthly visits: 9659• Twitter: 65903• Instagram: 13541

Generations of SavingsBLOG AND SOCIAL ENGAGEMENT•Facebook: 2 likes

•Twitter: x75 retweets and 12 likes.

http://momstart.com/2016/05/say-yes-to-sustainable-palm-oil-goodbadpalmoil/

• www.momstart.com• Monthly unique visitors: 133,000• Twitter: @momstart• Twitter followers: 51,900• FB: Louisemomstart• FB fans: 14,347

• BLOG AND SOCIAL ENGAGEMENT

• Blog: x1 post resulting in 22 comments, 81 private FB shares

• Facebook: x1 post resulting in 51 likes

• Twitter: x5tweets resulting in 1RT

• http://kellysthoughtsonthings.com• Twitter: @ronnkelly3• Twitter followers: 28,200• FB: Kelly’s thoughts on things• FB fans:19,978

BLOG AND SOCIAL ENGAGEMENT• Blog: x1 post• Facebook: x1 post resulting in 1 like• Twitter: x4 tweets resulting in 26 RTs and 2 likes

Week Two

(16th - 22nd May)

Blogger Overview – Week Two

• Blogs published: 10 • Facebook blog post likes: 156 • Facebook blog post shares: 191• Facebook blog post comments: 4• Twitter post likes: 46 • Twitter post RTs: 129

• www.newsyparents.com• 2,000 unique visitors per month• Twitter: @neswsyparents.com• Twitter Followers: 2490• Facebook: https://www.facebook.com/NewsyParents• Facebook Fans: 2320

http://www.newsyparents.com/blog/?author=5223e3b2e4b02da2a90c0d3b

Newsyparents.com BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x2tweets resulting in x1 like x6RTs• FB: x1 post• Blog: x1 post resulting in x1like

Simply Selma• Unique monthly visitors: 40,000• Twitter: @simplyselma• Twitter followers: 1533• FB: Simplyselmacom• FB followers: 5920

http://www.simply-selma.com/2016/05/palm-oil-in-food-goodorbadpalmoil.html

Simply Selma BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x4 tweets resulting in x3 likes x2RTs• FB: x1 post resulting in 15likes and x4 comments• Blog: x1 post

• www.vickiwinters.com• Unique monthly visitors: 15,000 • Twitter: @MyBigFatMouth• Twitter Followers: 4100• FB: Vicki.Winters.NY• FB Followers: 2000

Vicki Winters

http://vickiwinters.com/good-palm-oil

Vicki WintersBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x3 • FB: x1 post resulting x1 like• Blog: x1 post resulting in x190 private FB shares

Bullocks Buzz• www.bullocksbuzz.com• Monthly unique visitors: 21,000• Twitter: @alainaBullock• Twitter followers: 8649• FB: BullocksBuzz• FB fans: 7084

: http://bullocksbuzz.com

Bullocks Buzz

BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x2 resulting on 83 RTs and 29 likes• FB: x1 post resulting x132 likes• Blog: x1

Stacy Knows • www.stacyknows.com• Monthly unique visitors: 20,000• Twitter: @stacyknows• Twitter followers: 12,000• FB: stacyknows• FB fans: 1,222

http://stacyknows.com

Stacy Knows BLOG AND SOCIAL MEDIA ENGAGEMENT• FB: x3 post• Blog: x1 post • Twitter: 5 tweets resulting in 6 RTS

Rough Measures • Twitter: @RoughMeasuresUK • Twitter followers: 1831• FB: 320

Rough Measures BLOG AND SOCIAL ENGAGMENT• Twitter: x1 Tweet resulting in x2RT and x1 like.• FB: x1 post resulting in x1like• Blog: x1

Controlled Confusion • www.controlledconfusion.com• Unique monthly viewers: 59,000• Twitter: @Crissybeam• Twitter followers: 36,500• FB: carissa.feruccibeam• FB fans: 2000

http://controlledconfusion.com/say-yes-to-sustainable-palm-oil/?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork

Controlled Confusion BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x3 Tweet resulting in x7 RTs and 5 likes• FB: x1 post• Blog: x1 post

Lemons and Laughs • www.lemonsandlaughs.com• Monthly unique visitors: 539,127• Twitter: @lemonsandlaughs• Twitter followers: 8368• FB: lemonsandlaughs• FB fans: 10,419

:http://www.lemonsandlaughs.com/good-vs-bad-palm-oil/

Lemons and Laughs BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x4 Tweets resulting in 5RT and 3

likes• FB: x2 post resulting in x2 likes• Blog: x1 post

The Shady Lane• Www.theshadylane.com• Monthly unique visitors: 23,000• Twitter: @shadylaneblog• Twitter followers: 5300• FB: theshadylane• FB fans: 300

http://theshadylane.com/palm-oil/

The Shady Lane BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x1Tweet resulting in 10RTs• FB: x1post • Blog: x1 post

Sommelier in the city • www.somminthecity.com• Monthly unique visitors: 150,000• Twitter: @somminTheCity• Twitter followers: 2455• FB: SomminTheCity• FB fans: 650

http://www.somminthecity.com/from-the-rainforest-to-your-kitchen/

Sommelier in the city BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x3Tweets resulting in 8 RT and 5

likes • FB: x2 post resulting in 5likes and x1 share• Blog: x1 post resulting in 6 likes

Blog Twitter Highlight

• Best performing tweet • Estimated reach of 1.18m (accounts reached)• 100 RTs • 100 Contributors (bloggers are RT)• Top 3 RTs

Blog published Thurs 12th May.

Week Three

(23rd – 29th May)

Blogger Overview – Week 3

• Blogs published: 7 • Facebook blog post likes: 75• Facebook blog post shares: 172• Facebook blog post comments: 4• Twitter post likes: 56• Twitter post RTs: 204

I’m Gonna Cook That • www.gonnacookthat.com• Monthly unique visitors: 131• Twitter:@gonnacookthat• Twitter followers: 561• FB: GonnaCookThat• FB fans: 1547

I’m Gonna Cook That BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x5 tweets resulting in 7likes and 8RTs• FB: 2xposts resulting in x 4likes, x1 share, x2 comments. • Blog: x1 post

Chit Chat Mom • www.chitchatmom.com• Monthly unique visitors: 21,300• Twitter: @blogger4fun2011• Twitter followers: 8697• FB: ChitChatMomBlog• FB fans: 5870

Chit Chat Mom BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x8 tweets x6RTs x3 Likes• FB: 2x post• Blog: 1x blog post

La Petit Chef • www.lapetitchef.in• Monthly unique visitors: 15,000• Twitter: lapetitchef.in• Twitter followers: 350• FB: LapetitChef • FB followers: 8398

La Petit Chef BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x4 Tweets resulting in 4 likes• FB: x1 post resulting in 4 likes and 1 comment• Blog: x1 resulting in 170 private FB shares

Budget Savy Diva • www.budgetsavvydiva.com• Monthly unique visitors: 40,000• Twitter: @BudgetSavvyDiva• Twitter followers: 59,640• FB: thebudgetsavvydiva• FB followers: 224,440

Budget Savvy Diva BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: 3x tweets resulting in 5RT and 10

likes• FB: x2 posts resulting in 4 likes• Blog: x1 Blog post

Sheila’s Cakes • www.sheilacakesblog.com• Monthly unique visitors: 149,000• Twitter: @Sheilacakes7• Twitter followers: 2420• FB: Sheilacakesblog• FB fans: 100

Sheila’s Cakes BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x4 Tweets resulting in x6RTs and x4 Likes• FB: 1x post• Blog: x1 post

Western New Yorker • Monthly unique visitors: • Twitter: @WestNewYorker• Twitter followers: 2,675• FB: WesterNewYorker• FB followers:5,863

Western New YorkerBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x6 tweets resulting in 131RT and 28 Likes.• FB: x1 post resulting in 63likes• Blog: x1 post resulting in x1 comment, x1 private FB share

Stephenson Personal Care• http://www.stephensonpersonalcare.com• Twitter: @mysoapbase • Twitter followers: 1,752• FB: Stephenson personal care • FB followers: 19,034

Stephenson Personal Care BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x6 tweets resulting in 5Rts and 3likes• FB: 1x post resulting in 2 likes• Blog: x1 post

Week Four

(30th May – 6th June)

Blogger Overview – Week Four

• Blogs published: 15• Facebook blog post likes: 73• Facebook blog post shares: 326• Facebook blog post comments: 14• Twitter post Likes: 70• Twitter post RTs: 54

More 4 Mom’s Buck• http://www.more4momsbuck.com• Twitter: @more4momsbuck• Twitter Followers: 12,300 • Facebook:More4momsbuck• Facebook Fans: 9,251

More 4 Mom’s Buck BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x3 tweets resulting in x4likes and x4RT• FB: 1x post• Blog: x1 post

annadishes.com • www.annadishes.com• Monthly unique visitors: 3,500• Twitter: @annadishes• Twitter followers: 2450• FB: annadishes• FB fans: 1315

annadishes.comBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x2 tweet resulting in 1RT and 2 likes• FB: x1 post resulting x1like• Blog: x1 post resulting in 325 private FB shares.

Simply Selma • Unique monthly visitors: 40,000• Twitter: @simplyselma• Twitter followers: 1533• FB: Simplyselmacom• FB followers: 5920

Simply SelmaBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: 0• FB: x1 post resulting in 48 likes. • Blog: x1 post resulting in x3 comments

Tin & Thyme • Blog: http://tinandthyme.co.uk• Twitter: @Choclette8 • Twitter Followers: 7,872• Facebook: Tin and Tyme• Facebook Fans: 3,570

Tin & Thyme BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x6 tweets resulting in 3 RT and 15 likes• FB: x1 post resulting in x12likes and 10 comments • Blog: x1 post resulting in 18 comments

goadventuremum.com• www.goadventuremum.com• Monthly unique visitors: 3500• Twitter: @goadventuremom• Twitter followers: 3000• FB: goadventuremom• FB fans: 3200

goadventuremum.com BLOG AND SOCIAL MEDIA ENGAGEMENT• FB: x1 post resulting in x1 like• Blog: x1 post

zestysouthindiankitchen.com• www.zestysouthindiankitchen.com• Monthly unique visitors: 75,000• Twitter: @zestysouthindia• Twitter followers: 1003• FB: Zesty-South-India• FB fans: 16,620

zestysouthindiankitchen.com BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x1 tweet resulting in 4xRT and

4likes• FB: x1 post x1 like• Blog: x1 post resulting in 3 comments

Justmarla.com • www.justmarla.com• Monthly unique visitors: 62,000• Twitter: @JustMariaZ• Twitter followers: 21,300• FB: justmariaz• FB fans: 3,468

Justmarla.comBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x7 tweets resulting in 12 RTs 9 likes• FB: x1 post • Blog: x1 post

The Rubbish Diet• Twitter: @KarenCannard• Twitter Followers: 5199 • Facebook: TheRubbishDiet• Facebook Fans: 1394• Link to article

The Rubbish Diet BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x1 tweet resulting in 1 RT and 2likes• Not included in KPI tracker

Whole Food Bellies • www.wholefoodbellies.com• Monthly unique visitors: 20,150• Twitter: @wholfoodbellie• Twitter followers: 1235• FB: wholfoodbellies.com• FB fans: 1519

Whole Food Bellies BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x4 posts resulting in 5RTS and 2 likes• FB: x1 post resulting in 49 likes and 1 comment• Blog: x1 post resulting in x3 comments

Ugly Food Tastes Better • www.uglyfoodtastesbetter.com• Monthly unique visitors: 2,500• Twitter followers: 82• FB: PAKTKingston• FB Fans: 689

Ugly Food Tastes BetterBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x3 posting resulting in 5 RTs and 2 likes• FB: x2 posts resulting in 1 like and 1 share• Blog: x 1 post x3 private Facebook share

Celiac and The Beast • http://celiacandthebeast.com• Monthly unique visitors: 10,000• Twitter: @CeliacBeast• Twitter followers: 7,900• FB: CeliacandtheBeast• FB Fans: 11,761

Celiac and The Beast BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x5 tweets resulting in 10RTs and 18 likes• FB: x1 post resulting in 6likes and 3 comments• Blog: x1 post resulting in 21 private Facebook shares

NYlifestyleblog.com• www.Nylifestyleblog.com• Monthly unique visitors: 88,000• Twitter: @hilary25• Twitter followers: 11,000• FB: hilary.topper• FB fans: 5300

NYlifestyleblog.comBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x6 post resulting in 1RT• FB: x 1 post resulting in 2 likes • Blog: x1 post

diaryofamadhausfrau.com • http://www.diaryofamadhausfrau.com/• Monthly unique visitors: 12,000• Twitter: @ofmadhausfrau• Twitter followers: 400• FB: Diary-of-a-Mad-Hausfrau• FB fans: 883

diaryofamadhausfrau.comBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x1 post resulting in 2RT and 4 likes• FB: x 1 post resulting in 1 likes and 1 share• Blog: x1 post

Style-island.com• www.style-island.com• Unique monthly visitors: 5,300• Twitter: @styleisland• Twitter followers: 2491• FB: Style-island-13448908• FB fans: 3178

Style-island.comBLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x5 post resulting in 6RT and 7 likes• FB: x 2 post resulting in 2 likes• Blog: x1 post

Little Bits of Everything• http

://www.littlebitsofeverything.com/• Unique monthly visitors: Unknown• Twitter: @littlebitsofall• Twitter followers: 15.4K

A Wrestling Addicted Mommy • http://wrestlingaddictedmommy.com• Unique monthly visitors: Unknown• Twitter: @wrestlingaddict• Twitter followers: 7372• FB: wrestlingaddictedmommy• FB fans: 2737

A Wrestling Addicted Mommy BLOG AND SOCIAL MEDIA ENGAGEMENT• Twitter: x1 post resulting in 1 like• FB: x1 post

Blog: x1 post