TristanTorraLba The Strict PR o Freshional The wonderful world of pub- lic relations has its sunny side; amazing campaigns, top-notch industry events, social respon- sibility and great stories. This is the work of great PR pro- fessionals; a group of tough, creative and driven individuals wielding great powers of com- munication. There is a bad side, though. Through the 140-charact er posts on Twitter, between the lines in a newspaper and the hustle and bustle of the media, injustice is lurking. There are people and organizations be- ing misrepresented and treated unfairly every day. Key messages are lost in translation result- ing in poor brand reflection. In the world of PR, there are heroes and there are villains. Is there a force strong enough to turn this injustice around? Emerging out of the shadows is a superhero, surrounded by his CCPR Alliance and prepared to take down the villainous scum of the PR dark side. This is the story of Tristan Tor- ralba and his alter ego ... Trigger Tris TT’s MissionTrigger Tris desires to help others convey their messag- es, visions and goals to desired audiences through thecombination of his powerful personas - the dreamer, the visionary and the PRoFRESHional. TT’s VisionTrigger Tris wants to become a prominent PR superheroin the indu stry . He wants to be an i nfluential part of anyalliance he joins. His dream is to be able to teach andtrain other aspiring PR superheroes in the future. TT’s ValuesTrigger Tris wil l onl y use his communications powers forthe benefit of the people. He maintains values such asloyalty, honour, respect, trust, reliability, justice, hon- esty , compassion and understanding; he also demandsthese values in return.
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