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AIRBUS BOEING
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BOEING
Founded in 1917, Seattle Washington
The world's largest aircraft and aerospacemanufacturer .
The second-largest defense contractor in the world
$ 63.6 billion in revenues (2009)
The largest exporter in the world for commercial jets Latest addition to the family is Boeing 787 dream liner
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AIRBUS
Airbus was founded in 1970 as a consortium of four European aircraft manufacturers
British (20%), France (37.9%), Germany (37.9%), Spain(4.2%)
It was originally a marginal competitor and unlikely tochallenge US dominance
Since 1981, however, Airbus has confounded its critics bygaining market share
In 2000, Airbus made the transition from a consortium to afully functioning private entity
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AIRBUS VS. BOEING
Severe competition with each other in themanufacturing of commercial jet planes
Recent examples of airbus A380 and Boeing 787dreamliner.
A350xwb vs high end of 787 and 777
A330-200 vs 747
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SUBSIDY CONFLICTS
Boeing has accused airbus for receiving subsidies fromEuropean union
Airbus has argued that Boeing receives illegalsubsidies through military and research contracts andtax breaks.
Airbus argues that the military contracts awarded to
Boeing, the second largest U.S. defence contractor, arein effect a form of subsidy.
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NASA also provides significant support to Boeing
InAugust 2010, the WTO ruled that the EuropeanUnion's funding to Airbus through the use of loans withbelow market rates, and research grants andinfrastructure/runway funding initiatives were illegal
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ORIGINS OF TRADE DISPUTE
1980s:The dispute started when Airbus began to obtainall its capital from European government to launch newaircraft
1992:US
.-EU
agreement on large civil aircraft.Itplaces limits/ eliminate certain government support,
including limiting launch aid to 33% of the costs ofdeveloping a new aircraft.
Launch aid - - Financing with no or low interest and
repayment is tied to, and entirely dependent on, salesof the financed aircraft.
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Support should be repaid at an interest rate noless than the government cost of borrowing and
within no more than 17 years
Prior to the agreement, 75% of developmentcost was provided by European government for
Airbus
Boeing was a recipient of indirect support aswell
Tax breaks from states (Washington, Kansas,and so on)
Technological benefit from govt. sponsoredR&D programs
Military contracts
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Since the 1992 agreement, Airbus captured larger andlarger market share (beginning 2003).
Fall 2004, attempt to modify the 1992 agreement
In October 2004, the United states withdrew from the1992 agreement and filed a complaint in the WTO.
EU responded by filing its own complaint
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Each side claims that a large amount of the otherssubsidies has been channeled toward the launch ofnew super-sized passenger jets:
BOEING 787 Dreamliner
AIRBUS 380 Super Jumbo
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COMPARISON
AIRBUS 380 BOEING
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GEOGRAPHICAL AREASCONCENTERATEDARE THEASIANMARKET,MIDDLEEAST AND
SOUTHERNEUROPE.
TARGETING LONG HAUL FIGHTSWITH A380.
TARGETED MOREOF LOW COSTAIRLINE WITH A320
TARGETS THENORTHAMERICANANDEUROPEAN
MARKET. TARGETS MOREOF MATURE
ECONOMICS.
TARGET CHINABECAUSEOFVAST GEOGRAPHICAL AREA
ASIAN MARKET FORSHORTHAUL FIGHTS
SEGMENTATION AND
TARGETING
BOEING AIRBUS
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TARGETSCOMMERCIALAIRLINECO
MPANIES
,GO
VERN
MEN
TA
LANDNONGOVERNMENTALORGANIZATIONS.
BOEING
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SUPER JUMBOOF ALLMACHINES
BOTH INSHORT AND LONGDISTANCE FLIGHTS WITH A380WHICH HASNONSTOP ANDA330,320 HAD TRANSIT STOPS
SHORT DISTANCE-BOEING737
LONGDISTANCE- BOEING777,787
LUXUARYAIRCRAFT
FUEL EFFICIENT ANDENVIRONMENTAL FRIENDLY
POSITIONING
BOEING AIRBUS
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CHARACTERISTICS BOEING 787 AIRBUS 380
SIZEANDCAPACITY 200-300 PASSENGERS 550 + PASSENGERS
(DOUB
LE
DECKER)
RANGE 8200 NAUTICAL MILES 8000 NAUTICAL MILES
NUMBEROF ORDERS 235 178
ENGINEGENERAL ELECTRIC OR
ROLLS-ROYCE TRENT 1000
ROLLS-ROYCEORENGINEALLIANCE
FLYINGSPEED 954 KMPH 945 KMPH
HEIGHTAND WEIGHT 55 FT, 380000KG 80.2 FT, 521000KG
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TOTAL ORDERS FORAIRBUS AND
BOEING
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TOTAL DELIVERY FORAIRBUS AND
BOEING
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BOEINGS POSITION
Case filed with WTO in 2005 in response to the $1.7 billionlaunch aid for its new A350 aircraft, which violates subsidyagreements
Risk-free money shifts risk from manufacturer to EUtaxpayers
Repayment is contingent upon success of aircraft sales.
EU claimed that launch aid was necessary to help aninfant industry compete against a mature company.
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AIRBUS
Airbus counter-filed against Boeing, claiming:
Boeing has been receiving illegal government subsidiesthrough tax breaks and defense contracts
Airbus contends that it has repaid over $6.4 billion inloans, over 40% more than has received.
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CURRENT STATE OF AFFAIRS
WTO will set up panel to investigate E.U.s claims that the U.S.Government is subsidizing Boeing
Both sides playing blame game accusing one another of not
cooperating Complexity of case may result in further delays in resolving this
issue - brings to question the ability of WTO to handle tradedisputes.
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AIR TRANSPORT AND TRADE
Both companies suffered after 9/11
Airbus was the first to recover after 9/11 after orders of 375planes had come
Recession also had an affect on both the companies
Airbus was severely hit because of the A380, a 380 neededmore runway space so the governments could not fund more forairports
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PRIMARY USERS OF A380
Emirates
Singapore airlines
Qantas Air france
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CONCLUSION
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