Brand Strategy trough Digital

Brand Strategy trough Digital

Jakarta, 27 August 2015

Why You Need Branding?

• Audience aware and remember your products

• It’s easier for consumer to choose and decide

• It make you different from other product

• Consumer will pay more for branded products

Brand Strategy

Brand Strategy

Customer Service

Value Proposition

PriceProduct Benefit

Strong Impressions

Source: http://slidemodel.com/templates/brand-strategy-diagram-template-powerpoint/

Simple Step Build Your Brand

• Define your business framework• Define your target market• Define your value proposition• Understand your product• Create your brand graphic and message• Develop an integrated marketing plan

Source: http://www.serverbeach.com/resources/6-Practical-Steps-To-Branding-Your-Business

Template Marketing Persona

Example of Marketing Persona

Digital Strategy

Source: Buku “WWW.HM Defining Your Digital Strategy”

Branding di Digital

Outbond

• Ads• Social Media• Content

Marketing

Inbound

• Email Marketing

• Social Media• Website

CRM

• Database Management

• Program Loyalitas Konsumen

Source: Buku “WWW.HM Defining Your Digital Strategy”

Traveloka

Hijup.com

Go-Jek Indonesia

The Cambridge Satchel Bag

BCA Electro Run 2015

The Goods Dept Store

Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital

Strategy”Twitter: @TuhunugrahaE-mail: [email protected]: www.linkedin.com/in/tuhunugrahaGroup: https

://www.facebook.com/groups/DefiningYourDigitalStrategy/(Discussion and curated content about digital strategy)