Brand Strategy Guide - Career Step · Strong Brand Foundation PROTECTING OUR BRAND A first impression happens in just three seconds. Each element of our brand strategy targets our

Brand Strategy Guide

Strong Brand FoundationPROTECTING OUR BRAND

A first impression happens in just three seconds. Each element of our brand strategy targets our message. We achieve fast and memorable name recognition with our customers and prospects through a consistent application of our brand each time we communicate. Consistency over time is critical. Managing and monitoring our brand is key to protecting our reputation.

We do this by:

1 Having internal brand officers who are the contacts for all staff, advocates for the brand standards, monitor and manage the brand application, and are accountable for compliance of brand standards;

2 Operating from a centralized set of standards for graphics and writing, available to all staff; and

3 Having a clear process for publishing and monitoring our brand.

BRAND RESOURCES

Questions? Need help? Contact:

[email protected]

Brand Identity Standards are available at:

\\phs2\Shared\Brand\Panacea_BrandIdentityStandards.pdf

Brand StructureMASTERBRAND

Our logo communicates innovatively moving forward together. It shows an alliance of elements accelerating upward with urgency and energy. The icon represents a very positive upward direction, a full spectrum of expertise and a team that rises up to meet new challenges in the industry.

PANACEA literally means a “cure all.” A solution to all problems.

For our customers, that translates into the clear answers needed to achieve results.

SUBBRANDS

MedLearn Publishing |

RACmonitor | ICD10monitor | VBPmonitor

PRODUCT IDENTITIES

CDMauditor.com, DRGcheck.com, CLAIMSauditor.com, I10Focus, etc. will retain existing logos and graphic treatments. See the Brand Identity Standards document for ongoing updates.

Our Strengths Hands-on experience

Financial performance

Excellent technology

Accuracy; information integrity

Trusted; personable

Nimble; responsive; agile

Diverse offering range

Make the complex clear and precise

Key Messages An ideal combination of coding and compliance

expertise with software innovation and financial consulting

Consulting, publishing and software that measurably improve compliance, reimbursement and overall financial performance

Specializing in:

- Healthcare Compliance—accurate analysis driven by dynamic software

- Results-Driven Consulting—helping clients identify opportunities, overcome challenges

- Clear, Actionable Information—delivered when and how our clients prefer

Panacea combines…

hands-on clinical and financial

experience…

and expert knowledge of

technology…

to deliver relevant…

and accurate…

systems, processes,…

education and consulting…

so that healthcare stakeholders…

assure accurate, ...

productive,…

and beneficial results…

as care providers…

and as a company…

Implications. WE…

integrate clinical and financial expertise:

an advantage over our competition

are in the healthcare trenches

produce useful, leading-edge software solutions

apply experience to do the right things at the right time

understand regulators, auditors, compliance, revenue

add intelligence and capability to the client’s work

provide insight as well as prescription

recognize the full range of industry influencers

maintain high integrity and defensible, trustworthy results

support lean organizations and rising labor costs

perform to support critical needs and expectations

apply ourselves to intelligent information management

support financial as well as public health

Brand PromiseWe are consultants, educators and IT specialists with decades of real-world clinical coding, financial and software innovation experience. Clients count on our team of seasoned professionals for the consulting, webcasts, published materials and software applications that help them measurably improve their coding, compliance, reimbursement and overall financial performance.

A brand promise is a combined mission-vision-values brand position, NOT a marketing statement.

Brand Components LOGO

Always keep clear space around logo and tagline.

TAGLINE

Describes “combined” services and products

Implies a wide range of capabilities

“Results” as the end statement (Consulting results; Publishing results; Software results)

Offers more than one meaning of “Results”

Turns a description of offerings (products/services) into a promise

Implies a positive client outcome (productivity, reimbursement, knowledge, confidence, time savings, revenue, etc.)

x

x

x

x

x

DO:

DO:

DO:

DO:

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SUB-BRANDS

PRIMARY CORPORATE COLOR PALETTE

SECONDARY MARKETING COLOR PALETTE

COLOR PALETTE

The primary color palette should be used as the dominant colors in all Panacea materials. The secondary palette is used for product line identification or marketing purposes, and is expandable. Want more details? See page 6 of the Brand Identity Standards document.

FONTS

For marketing materials, use the font family: Trade Gothic

For letters, use the font family: Times New RomanFor PPT presentations, use the font family: ArialUse no more than three fonts at any time.

For more details, see page 7 of the Brand Identity Standards document.

PMS 7459

CMYK: C76 M6 Y8 K15

RGB: R73 G159 B188

HEXADECIMAL: #499FBC

PMS Cool Grey 10

CMYK: C0 M0 Y0 K60

RGB: R84 G88 B97

HEXADECIMAL: #545861

PMS 7416

CMYK: C0 M69 Y65 K0

RGB: R243 G115 B90

HEXADECIMAL: #F2725B

PMS Cool Grey 6

CMYK: C18 M11 Y8 K23

RGB: R166 G173 B180

HEXADECIMAL: #A7ADB3

PMS 3242

CMYK: C46 M0 Y18 K0

RGB: R132 G208 B212

HEXADECIMAL: #84D1D4

PMS 718

CMYK: C0 M65 Y100 K4

RGB: R233 G116 B31

HEXADECIMAL: #E9741F

PMS 668

CMYK: C74 M73 Y7 K20

RGB: R78 G74 B133

HEXADECIMAL: #4E4A85

PMS 342

CMYK: C100 M9 Y66 K41

RGB: R0 G106 B85

HEXADECIMAL: #006A55

PMS 314

CMYK: C100 M4 Y14 K18

RGB: R0 G142 B179

HEXADECIMAL: #008EB3

See all that’s new on our site:www.panaceainc.com

Our Brand PromiseWe are consultants, educators and IT specialists with decades of real-world clinical coding, financial and software innovation experience. Clients count on our team of seasoned professionals for the consulting, webcasts, published materials and software applications that help them measurably improve their coding, compliance, reimbursement and overall financial performance.