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Brand story – your are not the hero

Apr 12, 2017

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Business

Mark Leonard
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Page 1: Brand story – your are not the hero
Page 2: Brand story – your are not the hero

Stories We Love

Page 3: Brand story – your are not the hero

A Characterwho wants something

and overcomes obstacles to get it.

Page 4: Brand story – your are not the hero

Branding is Storytelling

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Page 5: Brand story – your are not the hero

You are NOT the hero in your story

X

Page 6: Brand story – your are not the hero

Step 1. The Warmer

Page 7: Brand story – your are not the hero

The About Us Page

Page 8: Brand story – your are not the hero

We are a passionate team of American Innovators bonded by Vision, & Determination. For over 30 years, Pro-Line Racing has created unforgettable memories for the everyday backyard hero to winning 12 IFMAR World Championship titles.

As a world class U.S. Manufacturer and 12-Time World Champion, our goal is to always satisfy our RC customers through cutting edge designs and high performance products. That is why Pro-Line has been honored with 35 Readers Choice Awards, surpassing any RC Accessory company in the industry.

For over 30 years Pro-Line has been Made in America. We have committed, invested and developed a world class facility and team of Americans. We are devoted to providing you with cutting edge innovation and performance products that improve your RC experience.

Page 9: Brand story – your are not the hero

The About Us Page

Page 10: Brand story – your are not the hero

The About Us Page

From the Blog Tyrant About Page

Page 11: Brand story – your are not the hero

s t o r yb r and . com

Page 12: Brand story – your are not the hero
Page 13: Brand story – your are not the hero

The Guide

Page 14: Brand story – your are not the hero
Page 15: Brand story – your are not the hero
Page 16: Brand story – your are not the hero

Website Copy

Pitches and Presentations

Training new staff

Shaping Corporate

Culture

Applications

Page 17: Brand story – your are not the hero

You are not the hero. You are the guide.

Page 18: Brand story – your are not the hero