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SOCIAL MEDIAACTIVATIONPROPOSAL WIDGETS-R-US
WIDGETS-R-US WWW.WIDGETSRUS.CA
WIDGETS-R-USSOCIAL MEDIA STRATEGY
NINA GAD
COMMUNITY MANAGER
WIDGETS-R-US
#INTRODUCTIONWidegts_R_Us current online/digital presence
Static Website
Corporate blog
Monthly e-newsletter
Facebook - Flickr - YouTube Account
Widegts_R_Us 2017 online/digital presence (Social media)
We are looking for more engagement via other social media
platforms:
Pinterest, Google+, LinkedIn, Instagram, Twitter, etc.
Widegts_R_Us Google analytic account already shares great
insight on our target audience in terms of age, gender, location,
and main interests.WIDGETS-R-US
#GOALS
WIDGETS-R-US
INCREASE REACHGAIN MORE ENGAGEMENTENGAGE/MITIGATE WHAT PEOPLE ARE SAYING ABOUT US BE SEEN AS MORE FRIENDLY, FORWARD-THINKING, ETC.ENGAGE A SPECIFIC AUDIENCE/DEMOGRAPHICPUSH MORE PEOPLE TO OUR WEB SITEGAIN MORE CONVERSION (MORE E-NEWSLETTER SUBSCRIBERS)
Conversion
Awareness
Engagement
Reach
CREATE SHARECreate content Distribute content via
different digital
communication channels and
platforms
Engage and monitor
how content is
recieved
CONNECT/MONITOR
WIDGETS-R-US
STRATEGY TACTIC REPORTING
WIDGETS-R-US
#SOCIAL MEDIA PLATFORMS
WidgetRUs already have a Facebook page with followers liking, sharing and
commenting on our posts.
Our 2017 plan will be activating an Instagram and Pinterest accounts where we will
share video and visual posts of our products with embedded links that will directly drive
our target audience to the main landing pages of our website or blog.
All our posts will include the same hashtag # we use for same posts/tweets on our
Twitter and Instagram accounts, and Facebook page in an attempt to reach all our target
audiences via different social media platforms while preserving a consistent brand
message On Twitter, for example, posts with photos are retweeted 35% more than basic text posts, and posts with videos are retweeted 28% more.
FOR THE SAKE OFCONSISTENCY, OURBLOG POSTS WILL BEPUBLISHEDMONTHLY ANDNOTIFIED ABOUT VIAOUR MONTHLY E-NEWSLETTER ANDOUR OTHER SOCIALMEDIA PLATFORMS(EX. TWEETS/POSTS)
WIDGETS-R-US
LINKEDIN ANALYTICSEVALUATE ENGAGEMENTOF INDIVIDUAL POSTS,IDENTIFY TRENDSACROSS KEY METRICS,SHOW OUR FOLLOWERDEMOGRAPHICS ANDSOURCES, AND EXPLAINOUR PAGE TRAFFIC ANDACTIVITY
WIDGETS-R-US
FACEBOOK TACTICALMETRICS IS MORE ABOUTTHE WHOLE PAGEMETRICS AND NOT PERPOST
WIDGETS-R-US
INSTAGRAM IS OPERATEDAS A SOCIAL MEDIAPLATFORM IN AND OFITSELF, TOOLS SUCH ASSTRATIGRAM CAN HELPKEEP TRACK OF IMAGEPERFORMANCE ANDTRAFFIC
WIDGETS-R-US
PINTEREST IS GOOD FORCAMPAIGNS WITH ALARGE NUMBER OFIMAGES.GOOGLE ANALYTICS CANBE USED TO TRACKPHOTOS OR UTILITIESSUCH AS PINREACH TOMEASURE THEEFFECTIVENESS OF THISPLATFORM
WIDGETS-R-US
TWITTER CAN BEMEASURED VIAHOOTSUITE ORSHARETHIS (GOOGLEANALTYICS). OTHERPRODUCTS SUCH ASTWEETREACH, KLOUT, ETC.CAN GIVE A BASIC IDEAON INCREASEDENGAGEMENT ANDFOLLOWERS.
WIDGETS-R-US
FLICKR AUTOMATIONALLOWS FOR IMAGES TOBE POSTED DIRECTLY TOOTHER ACCOUNTS.IMAGES, VIEWS, VIEWERS,AND REFERRING TRAFFICTO THE MAIN SITE AREKEY METRICS. FLICKRCAN ALSO COUNTSUBSCRIBERS, SHARES,AND GROUPS PLATFORMGROWTH METRICS.
WIDGETS-R-US
YOUTUBE ANALYTICSPROVIDESVIDEOS PERFORMANCE –EITHER OVERALL, OR BYGEOGRAPHIC ANDDEMOGRAPHIC SEGMENTSOVER A SPECIFIC TIMEPERIOD, AND CAN ANALYZEAUDIENCE RETENTION,SOCIAL SHARING, ANDSUBSCRIBTION RATE
WIDGETS-R-US
TACTICAL METRICS MEASURE THE GROWTH TRENDS OF EACH SOCIAL MEDIAPLATFORM INDIVIDUALLY, AND THE VISITOR MOVEMENT INTO, ANDTHROUGH, YOUR MAIN CONVERSION FUNNELS.
IMPLEMENTATION METRICS MEASURE THE INDIVIDUAL PIECES OF CONTENT,AND INDICATE WHICH TOPICS/TIMES/IMAGES LEAD TO MAXIMUM GROWTHAND MOVEMENT TO THE BASE.
WIDGETS-R-US
WIDGETS-R-US
#OUR TARGET TACTICAL METRICS
Impressions
Reach
Engagement
Time on site
Ad Cost
Top Referrals
New page likes
NewSubscribers
#OUR CONTENT METRIC
Best time to post
The style of voice orwriting thatgenerates the mostresults
The post that visitorsinteract with the most
Most used hashtags#WIDGETS-R-US
WIDGETS-R-US
#OUR MEASURING PROGRESS
We will align our analytics back to our goals
We will periodically examine data that measures progress towardsreaching our goals
We will use Hootsuite Analytics (advanced analytics & custom reports),Facebook Insights & Google Analytics (who, when and how many peopleare viewing and interacting) for measuring and reporting our progressmonthly
WIDGETS-R-US
#CONCLUSION-1
After Identifying our key performance indicators (KPIs) per campaign
We will align our social media goals with our business objectives
We will set up our Google Analytics to track conversions
Then assign values to our KPIs - ex. (Awareness/ subscribtions/ Lifetime value/ Lifetimevalue multiplied by conversion rate/ Average sale/ PPC valuation)
And for monitoring we will also benchmark against our competitors
WIDGETS-R-US
#CONCLUSION-2One of the most important reasons we want to set up social media posts/campaigns is that itwill allow us to track individual links that we share on Twitter, Facebook, and our other socialmedia channels. That way, we can easily attribute visits from specific links we share.
We can set these links up through Google's URL builder, so the information will be included inour Google Analytics Reporting
The easiest way to track our social media goals is by using Google Analytics dashboard,
[Acquisition > Social > Conversions] ex. e-newsletter signing up
Via Hootsuite we will generate a real-time report (boards) that measure in depth our socialmedia platforms performance. Such metrics will illustrate the success of content and how wecan reach new and existing audiences better
WIDGETS-R-US
#CONCLUSION-3
ALL OUR FINDINGS, REPORTS, BOARDS FROM ...
ALONG WITH OUR SOCIAL MEDIA ACTIVATION & ENGAGEMENT STRATEGYWEEKLY CALENDAR (POSTS/IMAGES/VIDEOS/TWEETS) WILL BE PRESENTED MONTHLY TO THEMARKETING MANAGER TO MONITOR VIA IT OUR PERFORMANCE AS WELL AS OURCOMPETITORS PEROFROMANCE, LATEST TRENDS AND OTHER COMPETITION IN THE MARKET
FacebookAnalytics HOOTSUITE YouTube
AnalyticsGoogle
AnalyticsTwitterAnalytics
LinkedIn Analytics
THANK YOUHAVE A NICE DAY!
WIDGETS-R-US
WWW.WIDGETSRUS.CA | TORONTO-ON
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