BRAND PROFILE - tradeKorea

BRAND PROFILE

INDEX

1. Lifepharm

· ABOUT Lifepharm· Product Line

2. About brand

· Business Overview· Award and Recognition

3. Sales Channel

· Domestic Sales Channel· Overseas Sales Channel

4. Marketing

· Brand Ambassador· Marketing Activities

01 About Lifepharm

There is an old Korean aphorism that says medicine and food are derived from the samesource. The products of Lifepharm are based on only using natural substances.

And, we want to help meet the needs of your health andwellness amidst your hectic, busy daily life.

01 About Lifepharm

Lifepharm, based on only healthy, natural substances.

Cut Rainbow Diet Original Alpha Doctor Black Coffee ABC Cabbage

Princess S V-Witched Tea Black Bean Maca Turmeric

Weight Loss Debloating Health & Wellness

BEST BESTBEST

02 Business Overview

Sales Growth of Life Pharm

Within only 8 months since its launch, our single product achieved sales of 100,00 units. Amidst the fast-paced diversifying health functional food market, we have experienced rapid increase in sales growth by developing various products optimized for consumer demand.

02 Business Overview

Vision Lifepharm is a health-functional food brand that focuses on curing our daily health related concerns.

Main Target SNS-friendly Young professionals ; in their 20s – 40s

Premium

Organic Functional

Reasonable

02 Brand Award

Lifepharm Brand Award

- Awarded 2021 KSCI Consumer Choice First Place- Awarded 2021 Korea No.1 Grand Prize- Awarded 2020 Korea No.1 Grand Prize

- Awarded 2020 KSCI Consumer Choice First Place- Awarded 2020 Consumer Choice Best Brand- Awarded 2020 KCAB Consumer Choice Best Brand- Awarded 2020 Korean Consumer Grand Prize

ㅍ

Customers have grown to trust and selected Lifepharm as their choice and as a model brand in Korea.

03 Sales channel

Domestic Online/Offline Sales Channel

Lifepharm products are available at our own store as well as top tier online retail platforms.We’re continuously making efforts to expand our online distribution to make our products even more accessible for customers.

Coupang

Korea’s No.1 Open Market

Wemakeprice

Korea’s No.1 Social Commerce

Kakaotalk

Korea’s leading Social Network Service

Naver smart store

Naver Shopping Platform

Tmon

Korea’s first-ever Social Commerce

Onnuri store

Pharmacy Store Mall

Olive young

Korea’s leading Health & Beauty Retailer

GS25

No.1 Convenience Store

03 Sales channel

Overseas Online Sales Channel

Singapore / Malaysia / Philippines Japan / Singapore Singapore

We are growing into a global brand that spreads awareness of ‘K-culture’ through partnerships with world-class companies as we enter the overseas markets.

By signing ambassador contracts with top-class Korean celebrities, we have gained recognition within various age groups for product reliability and also preoccupied our position as a premium health functional food brand.

03 Brand Ambassadors

Baekhyun / Singer (Member of EXO) Park Eun-seok / Actor Tiffany / Singer (Member of Girls Generation)

We have reached our customers through Instagram by not only advertising numerous promotions,products and brand ambassadors, but also by producing our own unique content.

03 Marketing – SNS media

Through our Youtube channel, we share and advertise our self-produced contents that display various aspects of the brand.

03 Marketing – SNS media

We are continuously making sales via livestream shopping channels, and through various marketing, we have gained much support from our customers.

03 Marketing – Live Commerce

M

Lifepharm reaches out to influencers on various social media platforms in order to deliver our brand message to as many people as possible, regardless of gender and age.

03 Marketing – SNS media

Follower 20.3 M · Views 64 M Follower 14.9 M · Views 5.4 M Follower 40 M · Views 5.2 M Follower 3.3 K · Views 4.3 M

Follower 6.86 M · Views 3.4 M Follower 1.06 M · Views 1.9 M Follower 56.4 M · Views 1.6 M Follower 7.46 K · Views 1.4 M

Aiming for influencers who focus on fitness and beauty, we receive testimonial reviews and word-of-mouth marketing.

03 Marketing – Influencer

Through various TV channels that discuss beauty trends, we have had celebrities on the shows shareTheir honest reviews about our products to the audience.

03 Marketing – Program

Yura / Singer (Member of Girl’s Day) Hwang Seung-eon / Actor

Jun Hyoseong / Singer (Member of Secret) Jooe / Singer (Member of Momoland)

Bomi / Singer (Member of Apink)

Jiyeon / Singer (Member of T-ARA)

LifepharmIrregular meals, frequent alcohol consumption, excessive stress from work, lack of nutrition… These are all common health issues that we face everyday. Let Lifepharm help you heal.

Lifepharm, based on only healthy, natural substances.

@lifepharm_kr lifepharm_kr

www.lifepharm.kr [email protected]