Brand Prism By:- Megha Mustahid Ali Nikhil Rahul Sachin Sneha
Brand prism of airtel
May 11, 2015
brand prism of airtel, how its reflect in the costumer mind, six main component of brand prism i.e relation, physique,personality,culture,self image and reflection.
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Brand Prism
By:-MeghaMustahid AliNikhilRahulSachinSneha
Personality• Strong• Connective• Omni Present• Enthusiastic• Leader
Culture
• Indian
Self Image• Friendship• Attachment• enthusiasti
cReflection• Connecti
on• Bonding• Relation
Physique
• Event Sponsorship (Ex: Award function)
• Games sponsorship
• Emotional and connecting Ads (A.R Rehman)• Strong
• Leadership• Dynamism• Warm, friendly
Relation
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